Your Training Notebook

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2 Your Training Notebook Hi, this is Garry Creath & Chris Scott from The Paperless Agent. Thank you for reserving your spot on our upcoming live online training. This Notebook is your resource to prepare and get the most out of our time together. In this Notebook, you ll get a preview of what we re going to cover, as well as key points and takeaways. Please save a copy so you can have it with you to follow along during the training. A little about Garry & Chris Garry has been selling real estate for over 2 decades! And at the peak of his career (before he started sharing his experience and knowledge with real estate professionals) he was going on 6 listing appointments every week and carried over 50 listings at a time. During that time, he honed his craft as a top listing agent and developed systems, strategies and techniques that he will share with you during the training. Chris is digital marketing expert, generating thousands of leads every month and managing social media accounts with 100 s of thousands of followers. He learned about relational marketing by working directly with Brian Buffini for over 11 years. Chris is responsible for all the marketing for he and Garry s real estate practice Austin, TX. Let s Get Started! 2

3 3 Homework Questions to Answer Before The Training What is the one thing you would like to take away from your time with us? Give this some thought because you re more likely to get a lot more out of your investment of time if you plan what you want. What are your best tactics for marketing listings and using them to attract more buyers and sellers to you right now? What types of systems, programs, strategies or techniques are you currently using to market real estate? How much effort do you put into marketing a listing? Are you using the listing as an opportunity to over deliver on your services to your seller? Are you using the listing as evidence to your sphere of influence that you sell homes in your market? How many inquiries and questions do you get about your listings? Explain why you feel as though you re putting in enough effort or why not. What Sellers Want Sellers report the highest priority service they want us to provide is to. A gives sellers an in-depth view of what makes you different from your competition when it comes to listing their home. 01 The Checklist Post a According to Facebook, people watching 10 seconds of video have a % impact on brand awareness. 02 Use Professional Photography & 03 Use Photos and Video. 3

4 04 Use Professional Copywriting Techniques Show people an Advantage by Appealing to 10 Triggers for Basic Human Desires: Money and a better job Security in old age Popularity Praise from other More comfort Social advancement Improved appearance Personal prestige Better Health Increased enjoyment Be. Example: Close to downtown restaurants and shops vs 1.4 miles from downtown restaurants and shops. Use power words: Announcing Discovery Easy Guarantee Health Introducing Love Magic Miracle Money New Power Proven Quick Results Revolutionary Safety Save YOU Secrets Special Offer Startling Sure-Fire Surprising 4

5 Post a Map. Share a Interview Share a Digital Flyer.com is a free resource you can use for this! 08 Property. 09 Optimize Your Landing Page for SEO. Key points to improve SEO: Page Title Page URL/File Name Heading Tag Photo Alt Tags High Level Content Main Body Content Call-to-Action Name of Property Tour Video Property Tour Video Mapped Location 5

6 10 Send to Database 11 Run a Campaign Run a Just Listed Campaign Run an Campaign Campaign Studies have shown in a Facebook post can increase the number of likes by 57%. Post on a Page. Post on a Facebook Group of. Post on the Marketplace. Post on. 6

7 19 Post on Instagram Post on Twitter Post on Pinterest 22 Post Video on 23 Run Ads on 24 Run Ads 25 Run Facebook Ads Use the feature to target the right people with your ads. 26 Use Mobile 56.7% of Facebook users only login Run Ads These ads are just a Placement when using Listed in MLS Website Realtor.com 7

8 31 Other Sites 32 Sign in the Yard 33 Open House Signage Marketing Use You Know-How to Impress Sellers and Gain a Word of Mouth Pick 3 or 4 of the 33 ways to market listings you re not already doing you re most excite to implement. List them in order of priority here: Plan of Attack Take a moment to write our your next steps. Writing down a basic plan increases your chances for making them happen. 8

9 Special Offer Want the templates from this training? Join the Club and get them as bonus gifts! The Club includes: Marketing materials and campaigns every month to generate leads. A marketing website to make it easier for prospective clients to find you online. 100 s of tools & templates to implement sales, marketing and operational systems in your real estate practice. Access to an online training library to coaching, advice, and tips for using technology in sales and marketing. Live trainings with Garry & Chris to get your real estate practice and business questions answered. Click here to join the Club and get the templates. 9