Digital Partnership Opportunities

Transcription

1 Digital Partnership Opportunities About Produce for Kids Produce for Kids believes in creating a healthier generation. We build cause marketing campaigns that provide easy, fun and inspiring recipes. We have been helping families and children by giving back since We continue to help families eat healthier with simple recipes & fresh ideas. Through our grocery retail and digital programs, we have raised over $6.4 million for children s charities across the country while promoting the produce industry and the consumption of fruits & vegetables. Created to Serve as year-round family healthy eating & meal planning resource. Increase produce sales through complete marketing programs. Raise funds to support children s nonprofits. Provide a community service element to enhance retail commitment to community, children and health. Our Impact In the United States, 1 in 7 people struggle with hunger. Since partnering with Feeding America in 2015, Produce for Kids and our partners have provided 8 million meals to families in need. * A portion of sales will go back to support Feeding America.

2 The Produce for Kids Blog Blog post on the Produce for Kids blog to be written by Produce for Kids, and includes: Blog post highlighting brand with link backs to website (e.g. how-tos, recipe round-up, feature on new kid-friendly product) Rotating banner for 2 weeks on homepage of produceforkids.com directing visitors to blog post. Promotion of blog post across all Produce for Kids social media channels, reaching 200k followers; brand to be tagged in posts. Optional Add-on: Promotion of blog post in monthly e-newsletter to 50K subscribers. *Space is limited to 2 guest posts per month. For list of available opportunities, click here. How to Make the Perfect Avocado Toast blog post Rotating Homepage Banner Social Media Support

3 E-Newsletters Brand to receive a dedicated e-newsletter to 50K subscribers, including: 1 dedicated e-blast highlighting brand Additional inclusion in News from Our Partners section of the monthly Produce for Kids e-newsletter Promotion of dedicated e-blast across all Produce for Kids social media channels, reaching 200k followers; brand to be tagged in posts. Dedicated e-blast News from Our Partners inclusion

4 Farm/Facility Tours Farm and Facility Tours are a great way to educate consumers on how food is grown or packaged and encourage support of local farmers. Farm tours include: Produce for Kids team member(s) to attend Social media support during tour including live videos Blog post highlighting tour with photos and videos Promotion of recap blog post across all Produce for Kids social media channels, reaching 200k followers; brand to be tagged in posts. *Brand to cover travel & expenses for at least one (1) Produce for Kids team member Cherry Tour with Chelan Fresh blog post Social Media Support

5 Social Media Giveaways Host a giveaway on Produce for Kids Facebook page, including: Dedicated landing tab on Produce for Kids Facebook page Entry form to collect information including optin button for communications from brand Produce for Kids to handle creative, official rules and creation of Facebook tab Promotion of giveaway across all Produce for Kids social media channels, reaching 200k followers; brand to be tagged in posts. Dedicated Landing Tab on Facebook Social Media Support

6 Twitter Parties Twitter parties give brands the opportunity to connect one-on-one with parents and bloggers. A Twitter party is an hour-long conversation around a central topic that takes place on Twitter. A unique hashtag is used to help bring the conversation together. Produce for Kids Twitter parties average 8.2MM impressions and include: Produce for Kids to plan and assemble all materials for party including graphics, script and suggested posts for promotion. A Produce for Kids blog contributor to serve as host. Opportunity to offer up prizing for attendees. Promotion across all Produce for Kids social media channels, reaching 200k followers; brand to be tagged in posts. Promotion in Produce for Kids monthly consumer and trade newsletters to 50k subscribers. *Space is limited to 1 per month For list of available opportunities, click here.

7 Professional Recipe Videos Video is a must for any digital or social media marketing strategy, and food videos are more popular than ever. If you re looking to add video to your online marketing strategy, let us professionally shoot and edit a recipe video for you! Videos will showcase your products and include: Professional high definition video highlighting brand, ready to be shared on social media and/or company website. Option to include our kid chefs in the video. Promotion of video across all Produce for Kids social media channels, reaching 200k followers; brand to be tagged in posts. Roasted Zucchini Taco Boats Sandwich Kebobs Greek Yogurt Chicken Salad Baked Avocado Fries

8 Produce Tips Our Produce Tips page is a one-stop shop for consumers looking for tips to pick, prepare and store fresh produce. Along with nutrition information, recipes, videos and more, sponsoring a Produce Tips commodity includes: Branding within selected commodity page including: - Logo inclusion on header image - Embeddable YouTube video - Option to host downloadable resources for consumers (e.g. infographics, e-books) - Link-back to website for additional content. Position 2 rotating ad block across all Produce Tips pages Promotion across all Produce for Kids social media channels, reaching 200k followers; brand to be tagged in posts. Produce Tips Page Produce Tips Page * Open commodities contingent on commodity board participation in our We Heart RDs program. Video Position 1 Ad Block Position 2 Ad Block Social Media Support Branded Commodity Page

9 Recipe Development & Photography Consumers are hungry for tasty recipes. Add to your recipe database with family-tested, registered dietitian-approved recipes, including: Product/brand highlighted in recipe and photography. High resolution photography including landscape, portrait and square images. Complete recipe and nutritional information. Cross-promotion of recipes and brand on Produce for Kids website and social media outlets.

10 E-Books Offer website visitors, e-newsletter subscribers or shoppers an added value with an e-book. Whether you re looking to highlight recipes, how-tos on your products or other information, let us create an e- book for you including: Produce for Kids to meet with brand and discuss needs/goals for e-book. Complete e-book PDF ready for download. Promotion across all Produce for Kids social media channels, reaching 200k followers; brand to be tagged in posts. * Price contingent on size of e-book and content needed. Festive Flavors e-book Fresh for Spring e-book Simply Summer e-book For questions or pricing information, please contact: Amber Bloom amber@produceforkids.com