TOP SOCIAL MEDIA Edition

Transcription

1 TOP 2017 Edition

2 NETWORKS Social Media networks you can utilize for your business marketing. FACEBOOK, Pricing varies on advertising Photo albums & older posts remain on your wall. Can post multiple photos. Can be as wordy as you wish. Businesses are even using their Facebook Page as their blogging platform. Setup of a Facebook Page is labor intensive, especially if you want it to be successful. TWITTER, Pricing varies on advertising Easy to make new contacts & extend your social circle beyond your friends. Posts, or tweets, enjoyed by your followers are often rebroadcast as re-tweets. Tweets are a moment in time, then lost in a user s Twitter feed Limited to 140 characters for a tweet INSTAGRAM, Pricing varies on advertising Seamlessly combine. Twitter, Instagram and Facebook Visually appealing Photo filters and easy to use The ability to market to the younger demographic Can post multiple photos Utilize Instagram stories Can post engaging video Only available for iphone & Android YOUTUBE A very user friendly interface to help manage Facebook, Twitter, Linkedin and Google+ Smartbox inbox to view all the messages your various social media channels YouTube has a vast amount of rules that need to be adhered so that your partnership can maintain a good standing, The amount of rules restricts some aspects of what you can do in terms of optimization and design on your page PINTREST Images can be linked to specific landing pages Users can re-pin content and expand its reach 80% of users are women, a challenge for businesses to target men Less conversation, making it difficult to build engagement LINKEDIN to $59.99/ Month Offers business owners the ability to research company information without spending a dime Provides global access to small and large company contacts Paid subscription is quite expensive and may not be affordable to small business owners SNAPCHAT Exclusive, One-on-One Connection with Customers The fastest growing app in the last couple of years New Medium for Contests and Giveaways Ability to add fun Geofilters Junk Mail Potential It Leaves No Trace GOOGLE+ Google Plus is the King of Search Engine Optimization Google Plus Hangouts Provide Practical Business Value Increased Networking Capabilities Value Still has Relatively Low Reach Poor Social Media Track Record PAGE 1

3 MANAGEMENT TOOLS Social Media management tools are essential as they make it easy to schedule posts and communicate with followers and fans. HOOTSUITE, $99.99/ Month and Enterprise Easily manage Twitter, Facebook, Linkedin, Google+, Wordpress & Foursquare in one place. Collaborate together as a team Restricted to using Owly URL shortener Analytics reports cost extra BUFFER to $399/ Month Save time by scheduling posts for Facebook, Twitter, Linkedin and Google+ into pre-chosen time slots Easily share bits of text and images from web pages and blog posts Can only be used for scheduling posts and checking basic analytics Detailed analytics only available with Business plans POWERPOST Pricing: $199/Month, $799/Month - Enterprise Makes creating, curating, and distributing your content easier in a centralized platform for publishing all your content. SPROUT SOCIAL Pricing: $249/ Month to Enterprise A very user friendly interface to help manage Facebook, Twitter, Linkedin and Google+ Smartbox inbox to view all the messages your various social media channels AGORA PULSE Pricing: $299/ Month to Enterprise Manage Facebook, Twitter and Instagram accounts in one place and analyze performance with detailed statistics Facebook page apps to help you conduct quizzes, run contests, sweepstakes, offers and more Has more Facebook features and fewer Twitter features POST PLANNER Pricing: $9 to $49/ Month Finds trending and engaging content ready to be shared on Facebook and Twitter Content types include Viral Photos, Top Content and Status Ideas Can only be used for Facebook and Twitter TAILWIND Pricing: $9.99/ Month - Plus, $799.99/ Professional - Plus Schedule pins on Pinterest Analytics to track your Pinterest activity Can only be used for Pinterest VIRALTAG Pricing: $24,$79/ Month and $249/ Month Schedule images on Facebook, Twitter, Pinterest, Tumblr and Linkedin Integrates with Canva, Picasa, Flickr, etc. to simplify sharing of visuals Absence of analytics PAGE 2

4 ANALYSTICS TOOLS Every social media account has a unique set of fans therefore it is necessary to understand how they behave using social media analystics. Understanding your fans will help you give them what they want. WISELYTICS Detailed basic and advanced analytics to measure your Facebook page performance Monitor competitors Facebook pages Can only be used for Facebook Pages need to have a minimum of 400 Likes for tool to work TRUESOCIALMETRICS Pricing: $350/ Month to Enterprise Detailed analytics for Twitter, Facebook, Google+, Wordpress, YouTube, Linkedin, Tumblr, Instagram, Slideshare, Vimeo, Pinterest and Vine Determines posts your audience engages with User interface needs an upgrade SIMPLY MEASURED Pricing: $500/ Month, $800/ Month and $2000+/ Month Social analytics for Facebook, Twitter, Google+, Instagram, YouTube, Vine, Linkedin and Tumblr Social ads analytics and cross channel analytics SOCIAL BAKERS Pricing: $120/ Month to $480/ Month Monitor activity for Facebook, Twitter, Instagram, Linkedin, YouTube and VK Track competitors social performance and compare it with yours SUMALL Pricing: $99/ Month Works with 50+ platforms Connect an unlimited number of accounts and view all their metrics in one place No featured to track competitors social media accounts GOOGLE ANALYTICS and $150,000/ Year Track performance of social media marketing campaigns such as conversions on your website Track website traffic referred by social networks Sophisticated tool which requires plenty of training and practice to understand BITLY Shorten links to increase share-ability Track clicks and shares on links Very basic analytics PERCH Makes it easier to keep track of Facebook, Instagram, Google, Yelp, Twitter, and Foursquare activity with the mobile app Watch other business in your neighborhood Personalized assessment Only for moble, not web PAGE 3

5 CAMPAIGN TOOLS Run attractive contests, offers and several other campaigns with easy to use social media campaign tools. SHORTSTACK to $499/ Month 50+ templates and 30+ themes to help set up campaigns Integrates with many popular marketing platforms to simplify lead generation Requires time and training to figure out how to navigate the tool HEYO Pricing: $25/ Month and Agency Plan Easy to use drag and drop builder Widgets help you quickly install contact forms, share buttons and payment options Need to subscribe to Agency Plan to publish to more than one Facebook page TABSITE Pricing: $29.95/ Month to $299.95/ Month Apps can be embedded on websites, blogs and on Facebook Too many options can confuse some users WOOBOX Pricing: $30 to $500+/ Month Apps for running sweepstakes, photo contests, polls, group deals, quizzes and more Includes Facebook ad tools to easily promote campaigns User interface needs to be improved CONTENT CREATION TOOLS Creating and sharing your own quality content plays a vita role in a social media strategy. Content creation tools ensure you write shareable content your audience wants to read. BUZZSUMO Pricing: $79/ Month, $239/ Month and $559+/ Month Find the highest shared content on Facebook, Linkedin, Twitter, Pinterest and Google+ Analyze and compare competitors content performance EPICBEAT Pricing: $97/ Month, $247/ Month and Enterprise Perform Research to find topics your audience wants to read Social research function to ensure your content is optimized for social media sharing User interface needs to be improved PAGE 4

6 VISUAL CONTENT CREATION TOOLS Visual content drives the highest engagement on many social networks. Visual content creation tools make it easy to create high quality visual content your followers will enjoy. PICMONKEY Pricing: $3.99/ Month or $8.99/ Month Create or edit attractive visual content for your social media channels in minutes. Directly share your visual content onto Facebook, Twitter, Pinterest, Flickr and Tumblr Absence of grid lines makes it hard to determine if elements are lined up correctly CANVA or $12.95 / Month Templates with pre-set dimensions to help you quickly create various visuals (posts, cover images, ads, etc.) for different social media. Several images and photos Training and practice required to understand how tools works PHOTOSHOP Pricing: $9.99/ Month, Advanced features and fonts to help you create professional looking images for your social media Requires a lot of training and practice to understand all the features ILLUSTRATOR Pricing: $19.99/ Month Create and modify unique vector graphics for your social media channels Several features and fonts to help create professional looking images Requires a lot of training and practice to understand all the features SNAGIT Pricing: $49.95/ Life and $24.95/ Upgrade Several options to simplify taking attractive screen-shots of your screen. Line, Arrow, Call out, Pen and several other tools to modify screen shots Very basic screen video recording ability SKITCH / $34.95 / Month or $69.99 / Month Finds trending and engaging content ready to be shared on Facebook and Twitter Content types include Virual Photos, Top Content and Status Ideas Can only be used for Facebook and Twitter CAMTASIA Pricing: $199 or Upgrades cost $99.50 Records high quality videos of your screen Advanced editing features to trim videos and get rid of unwanted sounds Very high priced CREATIVE MARKET Pricing: Starts at $2 Marketplace for purchasing ready to use graphics, fonts, photos, templates and more Purchase design assets that can help you quickly create quality social media visuals Many designs assets only work with software like Photoshop and Illustrator PAGE 5

7 CONTENT FINDING & SAVING TOOLS Along with your own content you must share content created by others. Content finding tools help you locate and save content which can be shared later. FEEDLY and $5/ Month Subscribe to RSS feeds of blogs and see all their posts in one place Integrates with apps like buffer, hootsuite and linkedin to simplify sharing Browser extension doesn t always work LISTLY, $9.99/ Month and $9.99/ Month/ User Find lists consisting ready to share content created by others Create unlimited lists of content to share later Private lists can only be created with paid version STUMBLE UPON Discovery engine that finds and recommends content to users. All you have to do is select a few interests, and hit the Stumble button and the platform will show you pages relevant to your interests Too little of interests to choose from POCKET and $4.99/ Month Save content like blog posts, videos, images and any other web pages so that you can view and share them later Easily save with browser extensions. It is integrated into 500+ apps like Twitter, Pulse and Flipboard Content saved is visible to everyone. Can only be made private with a paid account FLIPBOARD View images, videos, blog posts, social media updates and other forms of content in one place Save and organize interesting content using the flip feature Hard to find old content once feed gets refreshed DROPBOX Upload content in the form of images, videos and files and access them from anywhere Get 2GB of free space on joining and earn 16GB more for free No on-line editor to edit files directly GOOGLE DRIVE to $299.99/ Month Upload documents, photos, videos, and other types of files or directly save them from Gmail Get 15GB free space on joining Memory issues as files disappear sometimes ICLOUD to $9.99/ Month Store images, PDF s, spreadsheets and other kinds of documents and easily access them from various devices You only get 5GB free space with the free plan PAGE 6

8 CONTENT SHARING TOOLS Content sharing tools make it easy for both your audience and you to share the content you create to ensure it gets maximum engagement and traffic. SHAREAHOLIC Add Facebook, Twitter, Google+, Pinterest, and many more share buttons to your blog posts and web pages Social analytics help find your most popular content, top referring social networks and most influential sharers Shareable images option only lets you add Pin It button to images ADDTHIS to $75/Month Desktop and mobile optimized share buttons to encourage sharing of content Analytics dashboard displays content that received the most engagement, traffic, shares, etc Pro version should be upgraded to show more detailed analytics SUMOME to $119/ Month Smart share buttons feature displays only the most popular share options on a per page basis Costs $5/ Month to get rid of the Sumome badge that is installed on your website along with the free version Pro share features cost $20/ Month SHARETHIS Easily install social media share buttons to platforms like Wordpress, Tumblr, Blogger, Drupal and more Social analytics to determine how your content performs on different social networks Absence of image share buttons PRODUCTIVITY TOOLS Social media can distract you and upset your productivity. Social media productivity tools ensure you do what you re supposed to. EVERNOTE, $34.99 / Year or $69.99 / Year Save articles, notes, photos and screen-shots for later viewing Work Chat feature helps you collaborate on projects Browser version not as user friendly as the app WUNDERLIST, $4.99/ Month and $4.99/ user/ Month Create to-do lists and break down each task into smaller subtasks Set due dates and reminders to ensure you complete tasks No option to archive lists 52 TOP TOOLS FOR BUSINESS 2017 EDITION