11/15/2016. What we are going to discuss today. Business value: Reach large audiences. Find out which networks are right for you and how to use them

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1 You re Social, Now What? Find out which networks are right for you and how to use them Constant Contact 2015 What we are going to discuss today 1.What are the Top 6 social network platforms Facebook Twitter LinkedIn Pinterest t Instagram Marketing 2.How to Use social network platforms 3.Who s using Social Media effectively 2 1. Top 6 social networks: Facebook Business value: Reach large audiences Create and share the right content Be aware of Facebook s algorithm Use Facebook s Insights tool 1

2 1. Top 6 social networks: Facebook Facebook content that works Videos Photos Status updates 4 1. Top 6 social networks: Facebook Facebook has an algorithm The EdgeRank algorithm shows posts based on Interest of your fans The post s performance among other users Performance of your past posts Type of post the users prefer How recent the post is 5 1. Top 6 social networks: Facebook Use Facebook s Insights tool to know what works for you What types of posts are doing well Engagement metrics Who engages with your content When your fans are online 6 2

3 1. Top 6 social networks: Facebook Facebook: What to do next 1. Find out what content is working for your fans. 2. Create and share the content they want. 3. Use Facebook s scheduling tool to post when your fans are online. 4. Evaluate your Insights (monthly, quarterly) Examples 1. Top 6 social networks: Twitter Business value: Fastest way to reach your audience Stand out with your tweets Be helpful Use Twitter Analytics 3

4 1. Top 6 social networks: Twitter Twitter content that works Images/Videos Short tweets Hashtags Top 6 social networks: Twitter Be helpful Link to blog posts from you or experts Offer facts, stats or tips Answer customer questions Participate in conversations Don t make it all about you Top 6 social networks: Twitter Use Twitter s analytics tool to know what works for you Mentions Top tweets Engagements Audience insights 12 4

5 1. Top 6 social networks: Twitter Twitter: What to do next 1. Keep track of what tweets get the most engagement. 2. Create and share the content that s getting the best results. 3. Use a scheduling tool like Hootsuite or Buffer to post tweets. 4. Evaluate your analytics (monthly, quarterly) Examples 1. Top 6 social networks: LinkedIn Business value: Establish your expertise Share what you know and read Be an information source Use LinkedIn Analytics 5

6 1. Top 6 social networks: LinkedIn LinkedIn content that works Blog posts/long posts Images Links Top 6 social networks: LinkedIn Build your expertise: Be an information source Share current news (yours and industry) Offer and ask for perspective on current topics Use the right keywords for SEO Post regularly Top 6 social networks: LinkedIn Use LinkedIn s analytics tool to know what works for you Clicks and interactions Engagement Follower demographics Visitor demographics 18 6

7 1. Top 6 social networks: LinkedIn LinkedIn: What to do next 1. Start a blog or use LinkedIn s Publisher tool. 2. Create and share the content that s getting the best results. 3. Share content from a variety of sources. 4. Evaluate your analytics (monthly, quarterly) Examples 1. Top 6 social networks: Pinterest Business value: Drive people to your website Share eye catching images Promote and provide value Use Pinterest Analytics 7

8 1. Top 5 social networks: Pinterest Pinterest content that works Beautiful images Word images Long images Top 6 social networks: Pinterest Promote and provide value Share product photos Link to your blog posts Use the right keywords in titles and descriptions Maintain balance: Share content from other sources Top 6 social networks: Pinterest Use Pinterest Analytics to know what works for you Engagement Popular content Pins from your website Audience demographics and interests 24 8

9 1. Top 6 social networks: Pinterest Pinterest: What to do next 1. Create and pin images that get attention. 2. Add visual content to your website. 3. Make your pins searchable. 4. Evaluate your analytics (monthly, quarterly) Examples 1. Top 6 social networks: Instagram Business value: Photos help people get to know you Share eye catching images Put your audience in the moment Use Iconosquare for analytics 9

10 1. Top 5 social networks: Instagram Instagram content that works Photos that stand out Word images Videos Top 5 social networks: Instagram Put your audience in the moment Share behind the scenes images and videos Educate them Use hashtags Tag your location Top 6 social networks: Instagram Use Iconosquare to know what works for you Engagement Top images Best time to post Hashtags 30 10

11 1. Top 6 social networks: Instagram Instagram: What to do next 1. Share images that tell the story of your business. 2. Use relevant hashtags to get found. 3. Use Iconosquare to find the right day and time to post. 4. Evaluate your analytics (monthly, quarterly) Examples 4. Next steps Marketing 33 11

12 1. Top 6 social networks: Business value: Engages, informs and keeps the conversation going Share your expertise, knowledge Reminds customers about you NEWSLETTER CLICK Sprinkle in promotions, seasonal sales 1. Top 6 social networks: Newsletter Content that works Industry news Images/Content/CTA Videos NEWSLETTER NEWSLETTER NEWSLETTER DOWNLOAD CLICK Top 6 social networks: Your audience raises their hands to learn more about you and your service/product Share behind the scenes images and videos Educate them Use coupons or promotions Include links to your website Share links to events Add call to actions 36 12

13 1. Top 5 social networks: 1. Top 6 social networks: Use Constant Contact s analytics tool to know what works for you Clicks and interactions Engagement List Segmentation Fill the funnel Top 6 social networks: Marketing: What to do next 1. Share images that tell the story of your business. 2. Add a call to action to landing pages on your website, and social media 3. Use A/B testing to find the right day and time to post. 4. Evaluate your analytics (monthly, quarterly)

14 1. Top 6 social networks: Content best practices: Write for your audience, not for you 50% 30% 20% Ask questions, use images & video. Get likes, shares & comments. Be useful. Give interesting information. Promotion 41 Content curation is sharing content from other sources

15 Presidential election between the top 2 candidates. more on page 2 improvements at annual meeting. more on page 7 year s best films and actors. more on page 12 Where do you find it? Check the news Read blogs Follow others on social media Google Alerts Subscribe to lists Customers or employees Don t forget to give credit to the original author or source! predictions Experts say it s a tight race State economy outlook Leaders discuss economy Oscar nominees revealed Academy announces list of this 43 Repurpose and Reuse La Provence gift shop in Rockport Mass 44 Instagram Pic Stitch Word Swag 45 15

16 2. Tools and techniques PowerPoint C Canva PicMonkey Tools and techniques Photos: Stock FreeDigitalPhotos.net StockVault.net FreeImages.com DepositPhotos.com Tools and techniques Create word images Tips Quotes Promotions Announcements 48 16

17 Photos: Social media image size guide* Facebook Cover photo 851 x 315 Profile photo 180 x 180 Tab 111 x 74 Link image 1200 x 627 Shared image 1200 x 1200 Twitter Header 1500 x 500 Profile photo 400 x 400 Shared photo 1024 x 512 In stream photo preview 220 x 440 LinkedIn Standard logo 100 x 60 Square logo 50 x 50 Banner image 646 x 220 Share image size limit 100 MB Profile photo 200 x 200 Cover photo 646 x 220 Google+ Profile photo 250 x 250 Cover photo 2120 x 1192 Shared image (minimum) 250 x 250 Pinterest Profile photo 600 x 600 Pins 735 x infinite i (when clicked) Board thumbnail 222 x 150 Instagram Profile photo 161x161 Square image in feed 600 x 600 Landscape image in feed 600 x 450 Portrait image in feed 1080 x 1350 YouTube Profile photo pulled from Google+ Channel art 2560 x 1224 Custom video thumbnail 1280 x 720 *All sizes noted are in pixels 49 Video Share via social il 50 Streaming video Broadcasting live from your smartphone from wherever you are Show behind the scenes Interact with followers Answer questions Interview experts Use for training/how to 17

18 Periscope One person can broadcast at a time No scheduling in advance Promote your broadcast via Twitter Viewers can comment Appears on your profile for 24 hours Meerkat One person can broadcast at a time Can schedule broadcasts Promote your broadcast via Twitter Viewers can comment Disappears at the end of live broadcast Blab Up to 4 people can broadcast Can schedule broadcasts Promote your broadcast via Twitter Viewers can comment or appear as a guest Permanently appears on your profile Take time for ideas. Create an editorial calendar. Plan weekly Take time on Friday to think about the next week Be flexible Leave 1 or 2 posts open for something that comes up 53 Save time with simple tools Promote s on social media with Social Share Schedule your posts with Facebook or Hootsuite Set up searches to monitor what others are saying Spend 20 minutes at a time, 3 5 times a week 54 18

19 Resources Learn more... Local and online seminars Scroll down to Seminars & Training Get started today 60 day free trial com Special offer 30% off for 3 months Find help... Contact Melanie Business: Direct: melanie@webrite.ca 55 19