Find Time to Save Time

Transcription

1 Find Time to Save Time Advanced social media tips and tricks Constant Contact 2015

2 Constant Contact 2015

3 BE A MARKETER All it takes is Constant Contact #BeaMarketer

4 90% of businesses see increased exposure & improved sales from social media Why are we here today? Source: Fortune.com, November 2015

5 Take time now to learn, to save time later.

6 Your time is worth money. Literally... = $273.oo 6

7 Agenda 1.Curating content 2.Social media management tools 3.Creating content at events 4.There s an app for that! 5.The art of not over-thinking 6.Next steps 7

8 Agenda 1.Curating content 2.Social media management tools 3.Creating content at events 4.There s an app for that! 5.The art of not over-thinking 6.Next steps 8

9 Your website Your Facebook Your blog The act of discovering, gathering, and presenting digital content that surrounds a specific subject matter. - contentcurationmarketing.com 9

10 Plagiarism? Not if you give credit to original source. 10

11 Who has the time? 1-3x /day Minimum of 6x /day 5-9x /day total! 11

12 One stop content shop. 12

13 Build relationships. The You scratch my back theory... 13

14 RSS Readers save you time! RSS = Really Simple Syndication

15 RSS Reader: Feedly 15

16 Discover content. TIP This is a great tool to see who s talking about your business! Newsletters Social Media TIP Retweet a follower once a day to utilize their content! 16

17 Exercise 5 places YOU can curate content ways YOU can create content

18 Exercise 5 places I can curate content 1. Google Alert training 2. Hubspot 3. Content Marketing Institute 4. Constant Contact Blog 5. NC Retail Merchants Assoc. 5 ways I can create content 1. Write a blog post 2. Create a tutorial 3. Write an e-book 4. Interview a small biz owner 5. Ask for a testimonial 18

19 Agenda 1.Curating content 2.Social media management tools 3.Creating content at events 4.There s an app for that! 5.The art of not over-thinking 6.Next steps 19

20 Scheduler Engagement Analytics 20

21 Scheduler Engagement Analytics 21

22 Scheduler Engagement Analytics 22

23 2. Social media management tools Scheduler Engagement Analytics Pro Tip Set it but don t forget it! 23

24 Scheduler Engagement Analytics 24

25 Scheduler Engagement Analytics 25

26 Create an in just minutes with Constant Contact A video tutorial The mobile app

27 Expand your reach with the Social Share tool. 27

28 Agenda 1.Curating content 2.Social media management tools 3.Creating content at events 4.There s an app for that! 5.The art of not over-thinking 6.Next steps 28

29 Build your social, create content. Use events. Word Swag Overgram 29

30 Try it now! Take a selfie, edit it in WordSwag, and tweet Learning #SocialMedia Timesavers 30

31 PowerPoint Canva PicMonkey Pablo Pixlr 32

32 Create compelling visual content with simple text over backgrounds & images 33

33 10 minute break! 34

34 Agenda 1.Curating content 2.Social media management tools 3.Creating content at events 4.There s an app for that! 5.The art of not over-thinking 6.Next steps 35

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37 Pro Tips Create tabs for each of your clients. 38

38 Pro Tips Use Buffer suggestions for easy curation. 39

39 Pro Tips Evernote allows you to save links, videos, images & articles to share later. 40

40 Pro Tips IF Recipes can be turned on and off. When turned back on, they pick up as if they were just added. 41

41 Increase click-through rates by 158% Don t be shy! Ask people to like, share, retweet & pin Use the Share Bar Add Social Media Buttons Source: Visualistan, Latest Social Media Statistics Infographic 42

42 Agenda 1.Curating content 2.Social media management tools 3.Creating content at events 4.There s an app for that! 5.The art of not over-thinking 6.Next steps 43

43 Get out of your head! Be curious! Be you! Be fun! 44

44 Monday Tuesday Wednesday Thursday Friday Time: morning Time: noon Time: morning Time: afternoon Time: noon Monday motivation quote Did you know? OR Fill in the blank Having a sale this weekend! Fun fact! Check out these tips One week of Facebook posts 45

45 Monday Tuesday Wednesday Thursday Friday Time: Time Time Time Time Exercise: Now it s your turn fill this out 46

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47 Agenda 1.Curating content 2.Social media management tools 3.Creating content at events 4.There s an app for that! 5.The art of not over-thinking 6.Next steps 48

48 Next steps 1. Set-up an RSS Reader like Feedly or similar 2.Set-up a social media management tool 3. Start identifying content to share 4.Schedule and share curated content 5. Have fun on social! Be yourself in your posts! 49

49 Resources Learn more... Local and online seminars Scroll down to Seminars & Training Get started today 60-day free trial bit.ly/ctct4u Find help... Constant Contact Marketing Resources blogs.constantcontact.com/library Check out blog posts, guides, videos, infographics, recorded webinars and more! 51

50 Q&A Melanie Diehl Your Social Media Gal Authorized Local Expert, Constant Contact

51 Want more tips? Get the scoop with insider tips & tricks on social media & marketing Text MELANIE To 22828

52 Thank you! Constant Contact 2015