FOR TOP DOLLAR. Compliments of: Tanya Morales. Tanya Morales livingenchanted.yourkwagent.com

Transcription

1 Compliments of: Tanya Morales Tanya Morales livingenchanted.yourkwagent.com Keller Williams Realty 3780 Foothills Rd., Ste. C Las Cruces, NM Each Office Is Independently Owned and Operated

2 First Things First... Of course you want top dollar when you sell your house. And, naturally, you want to sell it fast. BUT... Did you know that there is ONE THING that could MAKE or BREAK the sale of your house? This ONE THING could potentially SCARE BUYERS AWAY before they even step into your house! If done correctly, this ONE THING could position your house perfectly in the marketplace to SELL FOR THE HIGHEST POSSIBLE PRICE! ~OR~ Your house will SIT ON THE MARKET and, ultimately, SELL FOR LESS! ~IF IT SELLS AT ALL~

3 I'm talking about the price! Properties that are appropriately priced for their marketwill always make the best impression. They'll be the first shown, the most talked about, the first to receive offers, and the most likely to sell. But here's what most home sellers DON'T KNOW. They make the mistake of pricing too high, hoping to attract a decent offer, and thinking they'll drop the price when that doesn't work. They think the market will adjust to them. What's really happening is they end up "chasing the market", and they never quite get to the right price. Meanwhile... BUYERS ARE LOSING INTEREST! And your house is sitting on the market.

4 Your Window of Opportunity IT DOESN'T LAST LONG! People (buyers) get excited about what's NEW. Homes attract the MOST ATTENTION when they first come on the market. If your asking price is not competitive, you will LOSE THOSE BUYERS. ~Good luck winning them back.~ Pricing right is about attracting the MOST BUYERS NOW! Pricing above the market DOES NOT ATTRACT BUYERS or get showings. Pricing at or just below the market DOES. When they know it's a great deal THEY'LL FIGHT OVER IT!

5 The Market Determines The Price How do you know what the right price is? It's both a science and an art. Top Realtors have access to many tools and resources, which help them evaluate your property against the current housing market. To price like a pro, you have to do your homework - A LOT of homework. You have to research your neighborhood for recently sold, as well as active listings. This can be done online, through local public records searches, and by checking for local active listings. (I provide this valuable service to home sellers free of charge) THIS IS NOT AN APPRAISAL! This is called a CMA, or Comparative Market Analysis. This is what a ready, willing, and ablebuyer is willing to payin today's market. What is irrelevant in determining price?

6 Are You IN THE MARKET? To sell your house for the MOST AMOUNT OF MONEY in the LEAST AMOUNT OF TIME, it must be priced "in the market." So where this "Goldilocks Zone?" It's where great price meets great condition. To sell, a competitively priced property must also present itself in the best possible condition, both inside and out. And make sure your photos show it!

7 How Buyers Find the Home They Purchase Buyers find the home they purchase primarily by looking on the Internet and by asking their real estate agents, who primarily look within the local Multiple Listing Service. Your best path to a speedy sale is a huge internet presence and a terrific digital marketing plan, which includes LOTS of great photos.

8 The Home-Selling Process: Staging Your Home Three things to remember: You don't get a second chance to make a first impression. A review of more than 2,800 properties in eight cities found that staged homes, on average, sold in half the time that non-staged homes did. Most buyers make decisions about the property they see within the first 15 seconds of entering the home. What Can Staging Do? Location Cannot be changed Size Difficult to change Amenities Can be changed Condition Can be changed Adding cost-effective amenities and improving the general cleanliness and condition of the home is what we call "staging." When a seller stages their home, one of two things happens: The home becomes more valuable than other comparable properties in that price range. The home gets moved up in price and becomes the lowest priced in the next higher price bracket or category.* *Based on the national best-seller SHIFT: How Top Real Estate Agents Tackle Tough Times by Gary Keller