page Fashion Accessories Essential sourcing intelligence Indonesia supplier profiles Product gallery Industry trends

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1 Fashion Accessories Essential sourcing intelligence February 2012 US$150 Indonesia supplier profiles Detailed profiles of 31 suppliers with verified manufacturing and export credentials Product gallery Specifications and full-color images of 150 top-selling export products ranging from handbags to jewelry Thailand Malaysia page Malaysia Philippines Industry trends Coverage of current rent issues, plus insights s into supply centers, products and pricing pl Singapore INDONESIA JAKARTA East Java Yogyakarta Bali Global Sources is offering this series of Developing Country Sourcing Reports as part of its corporate social responsibility undertakings in partnership with the Hinrich Foundation, a philanthropic development organization whose mission is promoting sustainable global trade. The aim is to give international buyers new sourcing opportunities from experienced exporters, generating orders and creating lasting jobs in developing economies.

2 Executive Summary Supplier capability in Indonesia FASHION ACCESSORIES A sense of guarded optimism prevails Key findings over the fashion accessories industry in Indonesia. Although exports are 1. The majority of suppliers featured forecast to increase this year, many in this report plan to keep prices of companies anticipate foreign income to fashion accessories unchanged over be affected by the growing instability in the next six months. This strategy the EU as a result of the sovereign debt will be implemented to attract new crisis. buyers and maintain viability amid Revenue in recent years has been cutthroat competition. Enterprises generally on an upward trend, even preparing to push up quotes, during the global financial slump. It however, will mostly raise them declined in 2011, however, because of within 15 percent of current levels. economic troubles in the EU and rising 2. The US is the industry s largest domestic demand. overseas destination. The EU is The sector is largely composed of also a key market, with shipments small and midsize suppliers, which going mainly to the UK, Belgium typically suffer from insufficient and France. The Asia-Pacific region capability for product development and South America are emerging and market expansion. To overcome as alternative destinations seen to these limitations, local industry groups account for an increasing share of extend assistance to enterprises by revenue in coming months. means of training and exposure to 3. Although h the industry is capable international trade shows. of producing items for all price Objective, methodology scopeple & scope This Indonesia Sourcing Report is part of a series designed to provide buyers with information on new products from export manufacturers in supply markets that specialize in handmade merchandise. The Developing Country Sourcing Report series is part of Global Sources corporate social responsibility initiatives. It is offered in conjunction with the Hinrich Foundation, whose mission is promoting sustainable global trade. One of its objectives is to help create jobs in developing Asia through export promotion. To produce this report, large, midsize and emerging manufacturers, all with substantial export experience, were surveyed. The selection of suppliers is designed to reflect the composition of the industry in Indonesia in terms of geographic location, materials used and range of products offered. For in-depth profiles, our researchers visited the facilities of each company and interviewed senior executives who discussed their recent performance and provided forecasts for the next 12 months. All other makers in this report were either visited or contacted by phone. In each case, companies were required to answer specific questions designed to verify their manufacturing and export credentials, including a breakdown of exports by product type and market. Suppliers also participated in a survey designed to provide insight into the industry. This report covers the main classifications of fashion accessories available in Indonesia, including belts, fashion bags and wallets, jewelry, and head- and neckwear. Each product category has its own price guide that describes features of low-end, midrange Sample p segments, it emphasizes the low end and midrange. The materials used and complexity of design are the major factors that determine quotes. 4. Manufacturers are mainly located in Bali, East Java and Yogyakarta. These provinces benefit from easy access to numerous raw materials obtained from plant, animal al and marine sources. Neighboring provinces in the island of Java also serve as important sourcing hubs. 5. The most crucial challenge confronting the industry is rising expenditure for raw materials, particularly leather and fabrics. Increasing local demand and growing preference among vendors to export these inputs are driving up costs. Price competition is another challenge facing suppliers. In this report 15 in-depth company profiles 16 short company profiles 150 top-selling export products Supplier demographics Supplier survey Industry statistics and charts and high-end models. The Industry Overview section discusses key issues affecting export manufacturers. It provides insight on the composition of the industry and elaborates on the important supply centers within Indonesia. The Products & Prices section details the features and price ranges of footwear. It also examines the design and manufacturing processes, main materials used, and sourcing centers where components are procured. 3

3 Contents CONTENTS INDUSTRY OVERVIEW Supplier summary Export statistics Products & prices Production & export statistics Price guides Supplier survey Export prices Export sales Export markets Major challenges R&D focus SUPPLIER PROFILES Supplier matrix Raw materials & exports Supplier profiles PRODUCT GALLERY Top-selling export products CONTACT DETAILS Copyright 2012 Trade Media Limited. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Trade Media Holdings Limited and Trade Media Limited is prohibited. Published by Publishers Representatives Limited (on behalf of Trade Media Limited) 4th Floor, Century Yard, Cricket Square, Elgin Avenue, P.O. Box SMB, George Town, Grand Cayman, Cayman Islands c/o 22/F Vita Tower, 29 Wong Chuk Hang Road, Aberdeen, Hong Kong ISBN Sample page only Disclaimer: Any recommendation contained in this report may not be suitable for all investors or businesses. Moreover, although the information contained in this report is obtained from sources believed to be reasonably reliable, the accuracy or completeness of such information cannot be guaranteed. The author and the publisher of this report (and the publisher s affiliates, agents, sales representatives and service contractors) do not make any representation or warranty whatsoever (whether express or implied) in relation to any of the contents of this report (including any information, opinion, recommendation or conclusion contained in this report) (collectively, Contents ), whether as to the accuracy, completeness, quality, fitness, suitability or reliability of such Contents (or any portion thereof ) or otherwise, and shall not be liable under any circumstances whatsoever for any error, omission, defect or deficiency in, or for any use of or reliance on, such Contents (or any portion thereof ). All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. Products that are not the specific topics of editorial articles are shown for illustrative and/or demonstrative purposes only. We, our affiliates, and our affiliates respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof ) which infringe on any intellectual property or other rights of a third party. 4 Indonesia Sourcing Reports

4 Supplier Profiles INQUIRE NOW Established in 1999, manufactures fashion accessories made of seashell. Total revenue in 2010 reached $80,000. The entire output is sent abroad. The EU is the main overseas destination, accounting for four-fifths of shipments. The largest markets in the bloc include France, Spain and Italy. Australia takes up 15 percent. The rest is delivered to the US. Ninety percent of exports consist of jewelry. Necklaces and bracelets are the best-selling items in the line. The company also manufactures belts. Products are mainly low-end and midrange. Necklaces featuring cowrie and coconut shell start at $0.50. Bracelets in various colors are offered for at least $0.80, depending on the materials used. Belts are quoted between $1 and $2. Madura island in East Java is the main supply zone for shell. Auxiliary inputs such as cotton, bamboo, synthetic leather, and glass and plastic Company facts Year established 1999 Head office location Badung (Bali) Ownership Locally owned Factory location(s) Badung (Bali) Full-time employees 6 Part-time employees 12 Total annual sales (all products) $80,000 Sales & output: Fashion accessories Annual sales $80,000 Share of total sales 100% Annual export sales $80,000 Total monthly capacity 8,000 pieces Average monthly output 3,000 pieces Capacity utilized 38% Average monthly exports 3,000 pieces Export ratio 100% beads are sourced from Bali province s Denpasar city. The owner is the sole designer. An average of 20 models are launched every month. Samples are provided within three weeks. has a 200sqm factory and a 150sqm retail shop in Bali s Badung regency. The majority of manufacturing steps are done in-house. All are manual processes. Raw material processing is subcontracted to craft villages in Madura. There are six permanent employees. Twelve part-time workers are hired when the enterprise receives large orders. The peak seasons are from January to May and October to November. Three inspectors conduct QC on all finished products before packing and shipping. Polybags and cartons are normally used as packaging. The MOQ is 100 pieces per model. Delivery is completed within two weeks. Capability Materials used Leather (genuine/synthetic) Bamboo Fabric Plastic Metal Wood & other natural materials Contact details Exports by product Belts 10% Fashion bags & wallets Jewelry 90% Headwear & neckwear Exports by market North America 5% EU 80% Europe (non-eu) Asia-Pacific 15% Middle East Other Business contact RUDI Haji Phone (62-361) Fax (62-361) amouk16@yahoo.com URL Address 32 Jalan Seminyak, Kuta, Badung, Bali, Indonesia Sample page only 26 Indonesia Sourcing Reports

5 Product Gallery PRODUCT GALLERY Belts Model: AM06 Price: $1.15 Description: Belt; cowrie and coconut shell, plastic beads, and synthetic leather cords; 100x8cm; in various colors Model: AM09 Price: $5.80 Description: Belt; mother-of-pearl and polyester cords; 100x8cm; in various colors Model: AM07 Price: $1.70 Description: Belt; cowrie and coconut shell, plastic beads, and cotton band; 100x8cm Aztec Indian (profile page 30) Model: BL 010 MOQ: $500 Price: $18 Description: Belt; cowhide; metal buckle; 120x8cm; in various colors Model: AM08 Price: $1.70 Description: Belt; synthetic leather and coconut shell; 100x8cm; in various colors Sample page only Aztec Indian (profile page 30) Model: BL 012 MOQ: $500 Price: $20 Description: Belt; cowhide; metal buckle; 120x8cm; in various colors 67

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