New $2 lotto game coming in April! A Look Inside: March 2019 Volume 20 Issue 3

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1 March 2019 Volume 20 Issue 3 A Look Inside: Note from the Director and A Message from the Secretary, page 2 Retailer of the Month, page 3 Marketing and retailer information, page 4 & 5 Ticket checker and Ad campaign, page 6 New scratch tickets, page 7 New $2 lotto game coming in April!

2 Note from the Director Greetings Retailers! Spring is a time of change and regrowth, so we feel it's a great time to shake things up a bit at the Wisconsin Lottery. We have several exciting changes coming your way in the next few months and I want to take a little time to share them with you. By now you have probably seen our new beneficiary ad playing on local television stations this winter. This is a special television spot for us because we used real Wisconsin players, retailers, and prize winners. This is just the first of three television spots you will see this year. The second will come out in early spring and the final one will debut in the fall. We are honored to showcase the people who make us who we are, so don't be surprised if you recognize someone in one of the ads. Cindy Polzin Lottery Director March New this month is our Multiplier Family of Games. What does that mean? We will be offering four scratch tickets at four different price points that have similar art and prize structures, giving them a "family" feel. The higher the price point, the higher the top prize. They offer a great opportunity to cross-sell games to players. Talk to your friendly Field Marketing Rep for display suggestions and additional information. After five years, we have decided to end the 5 Card Cash game (effective April 6, 2019). This will allow us to introduce an exciting new lotto game and play style, All or Nothing. There will be two ways to win the top prize - matching all 11 numbers or matching none of the numbers. Review the center spread on pages 4-5 for all the details. This will have a small ripple effect on our 10 Buck Luck package. Players will still receive tickets for all 8 of our lotto games; All or Nothing will take the place of 5 Card Cash. And don't forget, March is Problem Gambling Awareness month. We encourage our retailers to watch for the signs of a player in trouble and learn how to help. The Wisconsin Council on Problem Gambling website has all of the resources you or a player needs. Visit their website at to find out more. On a leadership note, we have a new Department of Revenue Secretary, Peter Barca. See the message below from Secretary Barca. Thanks and enjoy Spring! A Message from Secretary Peter Barca It's terrific to be at the Wisconsin Department of Revenue. In my short time here, I have been busy getting to know each division of the department including the Lottery. From what I have seen, 2019 is shaping up to be another great year for the Lottery, its players, its retailers and Wisconsin homeowners. It is a distinct honor to be selected and to serve as a cabinet secretary for Governor Tony Evers. I am enthusiastic to have the opportunity to oversee this critical state agency, which impacts so many facets of our state and our economy. My priorities both as a state legislator and as a member of Congress have always been fostering economic development, helping to stimulate family supporting jobs, expanding the middle class, and assisting small business growth. I look forward to furthering those priorities in my new role as Secretary of the Department of Revenue. Peter Barca Department of Revenue Secretary I am excited about all of the good things happening this year in the Lottery including our web site redesign, our Lottery Beneficiary Campaign and our continuing partnerships with all of you. Thank you for all you do, and be sure to let us know how we can better serve you.

3 March Trig's 1600 Academy Ave. Stevens Point, WI Pictured: Kathy & Linda (Service Desk), Audrey (Store Manager), Adam & Heather (Bookkeepers) This month we travel to the center of the state to Stevens Point in Portage County. Selected by Forbes as one of the best small cities to raise a family, Stevens Point has a lot to offer. You'll find twenty developed parks, a vibrant theater and music scene, a PGA championship golf course, a farmers' market that has been selling fresh produce for over 100 years, and so much more. Stevens Point is also home to the World's Largest Trivia Contest hosted each April by the University of Wisconsin-Stevens Point radio station, WWSP-FM. Hundreds of teams compete in the 54 hour event that has been featured on the television show Jeopardy. Our Retailer of the Month, Trigs, is a sponsor and gives away a grocery bag full of items during the 54 hours of the contest. Trig's, is part of the T.A. Solberg Company, founded in 1971 when Trig and Tula Solberg opened their first store in Land O'Lakes. The company has grown a lot since then and now includes five Trig's stores, Trig's Central Bakery, Tula's Café, several fuel and convenience stores, and a number of other businesses with a total of over 1,000 employees. The Trig's in Stevens Point, like the others, is designed to uniquely serve the community with a goal to "make sure you get the best service no matter what." One of the busier Lottery stores in Stevens Point, Trig's, has two 16-game in-counter dispensers and a Gemini vending machine. The most popular scratch ticket price point here are $10 and $20. They have a lot of regular players including Ron, who won a $20,000 Badger 5 jackpot, and also happens to be the manager of the store's dairy department! Next time you're in Stevens Point be sure to visit Trig's, where they'll "make sure you get the best service no matter what!" Paula K. has been with the Lottery for five years and serves the Adams, Portage, Wood and Marathon counties. Stevens Point is located off Hwy 39/51, in the center of the state.

4 New Wisconsin lotto game with eight ways to win! Starts April 7, Marketing Support A new $2 daily lotto game with a top prize of $100,000 is coming next month! Point of Sale pieces will be delivered by your FMRs. Items include: Playcenter strip - display the All or Nothing side out of the two-sided piece in the Lottery playcenter. Penny cup card - attach to the penny cup on counter (two-sided) with "New Game Coming in April" side out. Tear pad - display the how-to-play pad on the counter for players. Wisconsin Only Lotto Games brochure - add this to the Lottery playcenter or where Lottery game brochures are displayed. Urge players to take a tear sheet and a brochure to answer any questions they may have about how to play! Media To educate players there will be TV, digital outdoor, social media, Lottoview slides and digital banner ads. Game details will be available at wilottery.com, Facebook, Twitter and YouTube pages. News releases and Players Club s will also be sent. Playcenter strip, (two-sided) Game brochure Tear pad Penny cup card (two-sided)

5 Win $100,000 by matching ALL OR Win $100,000 by matching NOTHING! March Retail Details The launch of All or Nothing means there will be some changes that retailers need to be aware of. Here they are: 1. Playslips 2 bricks of 250 each will be arriving March 20 via Spee-Dee delivery. Stickers with date to put on display (April 7). 2. Terminal Download Remember to leave terminals powered up on April 6. Software download to begin at midnight, April 7. o If you miss the download, you will not be able to sell All or Nothing until the download completes. This may also slow down your terminal. 3. Home Screen Note Post-it note on home screen reminding retailers to go to View Flyer for sell sheet. Displayed on your terminal April Retailer Incentive A Short Term Incentive will be offered May Ask your FMRs for details. 5. Quick Reference Card An updated QRC with All or Nothing information will be delivered to retailers. QRC will also be available on View Flyer. 6. Product Information TV, digital outdoor, social campaign, digital banner ads and Lottoview slides will be running in support of All or Nothing launch. 7. Terminal Screen 5 Card Cash button will be replaced with All or Nothing button. (See below) NEW All or Nothing button Playslips Terminal post-it message Playslip and sample ticket

6 A new look for Ticket Checkers Scan the barcodes here Over the next few months, the RED faceplates on the ticket checkers will be replaced with GREEN faceplates. This should occur during preventative maintenance visits or service calls. Ticket checker reminders Both lotto and scratch tickets can be scanned on the ticket checker. New Campaign Highlights Lottery s Benefits to Wisconsin The Wisconsin Lottery s new beneficiary campaign unveiled in late January shines a spotlight on how the Lottery benefits the state. Real Wisconsin Lottery retailers and players provide a unique local feel in the series titled What Do Lottery Winners Look Like? A winter-themed spot debuted with players and retailers performing everyday activities. The spots deliver informative and educational facts about the distribution of Lottery proceeds statewide. March Unreadable Tickets IMPORTANT REMINDER: Unreadable ticket envelopes are provided for RETAILER USE ONLY. These envelopes are to be used when a jammed or unreadable ticket is produced. That ticket, a reprint, and an explanation of what occurred should be included in the envelope in order for the Lottery to properly assess whether a refund is warranted. These should NEVER be given to players and should never include instant tickets. More details on the terminal: Touch "Special Functions" Touch "View Flyer" Touch "Reprints & Jammed Lotto Tickets" Since 1988, the Lottery has paid out over $920 million in retail compensation. In addition, $8.2 billion in prizes and over $4.3 billion in property tax relief for state homeowners has been returned to residents. Spots will air on various television programming platforms statewide. Two alternate spots, each featuring different scenes, will hit airwaves during the year. Three different retail locations and multiple prize winners from around the state are featured. Express Pantry 8530 W. Greenfield Ave, West Allis Owner, Pravin Patel

7 Scratch-offs Odds are You ll Like Em March #2138 TOP PRIZE $54,000 Overall odds of winning: 1:3.6 Prize payout: 64.5% Win up to 20 times! #2154 TOP PRIZE $100,000 Overall odds of winning: 1:3.2 Prize payout: 70.0% Oversize Grid with 2 bonus spots! #2079 TOP PRIZE $1,500 Overall odds of winning: 1:4.1 Prize payout: 59.0% Win up to 5 times! Visit retailer.wilottery.com for information on ticket launches. #2136 TOP PRIZE $45,000 Overall odds of winning: 1:3.8 Prize payout: 64.5% Win up to 20 times! #2153 TOP PRIZE $20,000 Overall odds of winning: 1:3.8 Prize payout: 63.0% Bingo play style!

8 Wisconsin Lottery 2135 Rimrock Rd. P.O. Box 8941 Madison, WI PRSRT STD U.S. POSTAGE PAID Madison, WI Permit No March 2019 Volume 20 Issue 3 Problem Gambling Awareness Month During the month of March, communities nationwide are working to raise awareness of the consequences of problem gambling and the resources available for individuals whose gambling is causing disruption in their lives. Kami Blatter, graphic designer Retail Relations, editors The Wisconsin Council on Problem Gambling Hotline: Gamble-5 ( ) Responsible Gaming text line HOPE(4673)