Comprehensive online to offline promotions to maximize your investment

Transcription

1 Comprehensive online to offline promotions to maximize your investment Online Offline Hong Kong AsiaWorld-Expo Oct , 2014 Apr. / Oct., 2015

2 Sell value, not price by choosing the right marketing platform Selling value: a strategy for adapting to changing markets Global Sources January 2013 buyer interview reveals that 81% of respondents will increase their overall purchasing volume this year. Amidst the increasing demand in global markets, buyers tend to source more prudently, spending more time identifying and evaluating suppliers. There is also a growing number of buyers who source products online and via trade shows. Expanded China Sourcing Fairs: your powerful marketing weapon Key results of the buyer survey at the spring 2013 Hong Kong show: 75% of respondents use both online and trade shows as sourcing tools 50% of respondents spend over 40% of their time browsing products online 53% of respondents preview exhibitor and product information before the show 66% of respondents believe online procurement can save time and money 55% of respondents think physical shows help them directly learn about suppliers and products The China Sourcing Fair: LED & Solar Products is a professional trade show that features a wide assortment of LED & solar products from manufacturers, traders and exporters. This year, the event will feature more specialized pavilions to address market changes for the benefit of both buyers and suppliers. Hot Pavilions: Solar Power Applications LED Technology With a deep insight into buyers needs, Global Sources offers suppliers the most comprehensive marketing solutions to target buyers at different sourcing stages. Its China Sourcing Fairs have always been the first choice for suppliers looking to build their brand and develop business relationships. The shows are successful in attracting a large buyer community, presenting the latest market trends, providing lasting promotions and gathering proactive suppliers.

3 Large buyer community Meet all of these quality international buyers face-to-face 48,557 Verified buyers Total active buyer community 225,697 We help you reach a unique and influential global community of 225,697* active LED & solar products buyers, including more than 48,557 verified buyers. * As of June, 2013, Global Sources Database American Buildings Best Buy Siemens Brookstone Apex Lighting GE D & P LIGHTING PG&E Panasonic Sanyo First Solar GP Batteries The show is really good. It has a lot of new products with old ones, a good mix of products. I think this show is more focused and it is easier to approach people. It is less overwhelming and I have a very good impression of the show. I will definitely be back next year. Colleen Hart YOUNI TRADING LTD, Mexico Kyocera Li & Fung Solar Illuminations Efsun Solar EnergyHub Coles Group High Tech Lights Tesco Nordesign AS Home Retail Group Mildura Solar Auchan The LED Company Target Siemens Apex Lighting We have been coming here for a long time. Every time you come here, you find new technologies and products, so we have to come back to catch up. Karim Macknojia APEX Lighting Co., U.S.A. China Sourcing Fairs extensive marketing campaigns attract quality buyers around the world: Online marketing B2B magazine advertising Buyer edm campaigns Buyer invitation program Buyer intercept Telemarketing Social media promotions Online voting contest Direct mail kits Buyer incentive program Outdoor ads PR coverage Newspaper advertisements SMS marketing At-show activities Association partnerships SM SLP-1311-Sales Brochure-EN

4 Latest market trends Gaining market trend insights and maximizing returns on exhibition investments LED products are in increasingly high demand Green technologies are gaining popularity amidst the looming energy crisis. Government policy changes, technological advancements, increasing environmental awareness and greater demand for quality of life are among the key growth drivers. LED lighting is widely adopted by commercial and residential sectors. Its market value in 2014 will hit US$17.8 billion and total shipments of LED lighting products will reach 1.32 billion units, up by 68% Y-O-Y. The worldwide market for LED components is projected to rise to US$16.4 billion in 2017, for a CAGR of 3.7% while market penetration rate of LED LCD panels will reach 90% in 2013 and 100% by The solar energy industry is booming across the globe The solar energy industry remains strong with global market share set to reach over US$17.3 billion, a 28% CAGR from 2012 to Demand for solar energy products such as batteries and lights are gaining momentum. The International Finance Corporation (IFC)/ World Bank have projected that 65 million people in Africa will use solar energy and lightning products by The increase in the use of solar portable lights will make Africa the world s largest market for this kind of lighting. A 40 50% compounded annual growth rate in sales volume can be expected for the next 5 years.

5 Lasting promotions More than a trade show: Your Professional and Comprehensive Integrated Marketing Solutions Global Sources takes the lead in the industry by offering a series of marketing solutions that take place before, during and after the physical exhibitions. These offer exhibitors bonus brand exposure and strengthens awareness for their products. Reach buyers as they plan their visit with 120 days of promotions on Show Online and GlobalSources.com Your products in the Product Brochure will be referred to by your key target buyers again and again Meet face-to-face with buyers and address their needs directly Present your online exhibition to buyers to draw more attention Before the exhibition: Gain exposure in advance Pre-show seminars prepare you for the exhibition and provide insights on overseas markets The free e-learning equips you with export management and marketing know-hows During the exhibition: Strengthen brand awareness Negotiate business deals with top buyers at the Private Sourcing Events and Vendor Summits Present your in-demand products at the Product Showcase Learn the latest market trends via the Private Supplier Catalog and adjust your exhibition plans accordingly Your company name with booth number is placed in Show Issues Personal Shortlisting matches buyers with suppliers that meet their specific sourcing requirements The Product Brochure effectively promotes your brand and products to buyers Your booth is featured online for 60 days after the physical show, reaching buyers who cannot visit the event due to scheduling conflict After the exhibition: Win buyers orders Gain valuable market intelligence and improve your company strategies through the Private Supplier Catalog Increasing your visibility in multiple locations Hosting China Sourcing Fairs at four sourcing hubs, Global Sources helps you explore both established and emerging markets, and outshine your competitors! Hong Kong Hong Kong Global Sourcing Hub Miami North & Latin America s Sourcing Hub Sao Paulo South America s Sourcing Hub Johannesburg Africa s Sourcing Hub

6 Proactive suppliers Our proactive suppliers are achieving business success The China Sourcing Fairs provide the largest selection of suppliers offering innovative LED & solar products. They are eager to promote their high-quality products to international buyers and are actively engaging in marketing campaigns. In return, they get remarkable results. This is our first time to be here. We met with over 30 buyers on the first day and we will come back in October. We are also planning to enter Dubai and more places in the US. Seven Wen Dongguan Meyon Light & Electronic Co., Ltd The Fair allows us to directly meet with big, professional buyers here. We used double booth space this time and already booked for the October show. Danny Quan, Export manager Shenzhen Rising Sun Eastern Industry Co. Ltd The show is our premier choice to promote our products. This is our third time to exhibit and we will continue to do so in October. Our products are environmentfriendly; 30 percent of the buyers, particularly from Europe and Oceania, require environmental certifications. Badi Lian Mindtech Group (HK) Ltd We come here every year. Global Sources always provides professional services as well as verified buyers. We can meet new buyers every time. Besides the Hong Kong show, we will also attend the Miami and Dubai Fairs this year. Low-carbon and environmental protection are mainstreams. This time, many buyers looked for energy saving products. We hope to develop the market of this kind of products. Nancy Yue JIB Electronics Technology Co., Ltd I have been exhibiting at the China Sourcing Fair for three years. I keep on choosing it because of its wide coverage. The show attracts a large number of international buyers. Plus, the organization of the Fair is good, and the halls are quite large. Specialized pavilions gather buyers who are interested in our products. We have already found our target buyers. Ronald Yuen SUI RICH ESAT HK CO Ltd This is our second time to exhibit at the China Sourcing Fair. We have met about 60 buyers from Europe, the US and other areas. Specialized pavilions are convenient for buyers to source our products. Teresa Chen Leadray Energy CO., Ltd Find and meet your target buyers at the China Sourcing Fairs. For more information, please contact your Account Executive or us at exhibit@chinasourcingfair.com. Please follow our Sina