Amazon for Health and Fitness

Transcription

1 Amazon for Health and Fitness

2 Industry Overview Indian Industry Size Expected Growth Health and Fitness Industry Health Food Sector (Nascent Sector, High opportunity) Online Food Industry (as of 2016) $11.2 Billion $1.8 Billion $300 Million 16-18% 10-15% 150% Food service sector market share in 2016 : INR 3.1 trillion, out of which 33% is organized and 67% is unorganized Source :Nielsen Global Health / Wellness Survey

3 Opportunity Moving towards 2% Very overweight 8% Overweight 27% A Little Overweight 12% Underweight 51% About the Right weight India s population who want to transform. (Potential Target Population) (Early Adopters, age group Years) Sources: Nielsen Global Health / Wellness Survey Primary Reasons : 1.Unhealthy eating habits, 2. No exercise, 3. Disease 47% 79% 65% 11% 10% 5% Doing Physical Exercise Changing Diet 30-35% Diet Pills/Bars /Shakes Medicines (Prescribed) Health Conscious People, 21% Indians go gluten-free, 45% are vegetarians Others

4 Market Dynamics Growing young population Rapid Urbanization and westernization Growing disposable income and Higher discretionary expenditure Rising lifestyle, diseases, obesity, diabetes etc. Rising awareness of healthy lifestyle among Indians Industry least affected by slowdown in economy

5 Problem

6 Problem PRICE As per our primary research price is an important concern for customer for not adopting healthy eating habits TASTE Perception of diet food/health food is considered to be non tasty AVAILABILITY Leaves customers to switch to unhealthy junk food WASTAGE A promise to provide too many options leads to wastage of food TIME & KNOWLEDGE Less time, lack of knowledge and more work give no choice to think about healthy options but to eat anything available at cafes/local food vendors

7 Solution Making available a freshly prepared, ready to eat healthy(defined nutritional facts) meal at an affordable price to the customer. How Placement Delivery Scheduling Why Placement is important? -Food and grocery retail constitute 60-65% of the total retail market in India. -Retail mode : 98% offline sales vs 2% online. Source: KPMG -Indias-foodservice Report Unique Value Proposition. First Mover Introducing Artificial Intelligence to understand customer dietary preference, schedule and provide meals on time.

8 Business Model Availability Wastage Price Taste Time and Knowledge Placement Ordering Scheduling Local market, gyms, corporates etc. None for customer Rationally low for Bonpiti Low (Avg Rs ) Better taste without compromising quality and health Placement at high footsteps area + Food information on packing mins delivery time at home/ /gyms/offices None for customer None for Bonpiti Medium (Rs ) Better taste + dynamic menu On time delivery + Food information on packing Fresh delivery as per scheduled diet plan None for Customer None for Bonpiti None for Vendor Medium (Rs ) Good taste but focused area is more health and quality. Zero waiting time for customer + Food information on packing

9 City Wise Planning First 6 months execution plan per city Execution Plan Market Analysis Placement (Phase I) Placement (Phase II) - Introduce delivery - Placement (Phase III) Delivery (Phase II) - Placement (Phase IV) -Placement -Delivery -Introduce Scheduling First Month Second Month Third Month Fourth Month Fifth Month Sixth Month

10 Revenue(Crore) Growth Plan Estimated Revenue 20,000,000 18,000,000 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 Total Expected Revenue (INR) by ,422,434 Placement Delivery Scheduling Month Gurgaon Delhi Noida Chandigarh Jaipur Note : 1. Calculations as per pessimist approach taking average SKU cost as Rs 63(Current servings) which will go upto The ordering and scheduling is a comparatively premium service which will generate more revenue and profits.

11 Other Revenue s Streams Stalls/Food Vendors for events Gyms/Dietition/ Trainers/coach Services Affiliate Programs A complete set of services to create a fitness community and to bring body transformation.

12 Future Planning Artificial Intelligence Custom dietary preference. Enhance personal user experience Enhancement of Scheduling operation Better Body Transformation Mechanism IOT Based Machines Hot and cold food and beverage Faster customer acquisition Product development based on data

13 Timeline and Traction July 17 Aug 17-Nov 17 Dec 17 Jan 18 Ideation Launched. Paying Customers New market exploration Market Research Sponsored Events Expanding Via Placement 4 months traction 7 Gyms Serviced 4k Orders Catered Customers Live Interaction 3.4 lakh Revenue Generated

14 Visit: Instagram handler : #healthily infectious for more posts Happy Customers

15 Food tech Startup (Curefit) Food delivery Startup (Swiggy) Business model Own cloud kitchens No kitchen Model (Aggregator) Franchise/ Small Business (Subway) Own kitchens App/Website Both Both Listed on Zomato/Swiggy Revenue Model Competitive Analysis Subscription/ per delivery Bonpiti No kitchen Model (Health food provider aggregator) 50+ Vendors onboarded in Gurgaon. Both Website (operational) App( in Progress) Per delivery Per order Product/Service: Subscription or per delivery/class Fund Raised $53.9M $255.5M Unknown Bootstrapped Traction 100,000 app downloads since 2016 Over 1 million Since 2014 Daily over 100 customers per day Since customers served in first 4 months. Launched in Mid-2017 Scalability and Availability Slow and Online available High and Online available Slow and Offline available High and Online, Offline, Retail available

16 Competitive Advantages There will be 270 degree coverage by our model; First Mover Advantage, Cost Advantage, Online + Offline+ Retail Presence, Customization and Scheduling of meals. Affordability Online Availability FOOD DELIVERY APPS (Swiggy, Zomato, UberEats, FoodPanda) Bonpiti FRANCHISES AND SMALL BUSINESSES (Subway, Green chick Chop, Pita Pit) Offline Availability FOOD STARTUPS (Curefit, Innerchef, Freshmenu) FINE DINING CAFÉS & Restaurants Expensive

17 Team Thinker Komal Gupta(Founder) A IIITB alumni and ex- American Express employee. She came up with the idea, quit her job and ran the business herself for initial months. Her ability to respond to adversity is commendable. Her commitment and focus is the driving force for the whole team. Planner Sahil Relhan(Co- founder/ Sales and Marketing Head) FMS-Delhi prodigy with an ability to plan and deliver oral and written communications that make an impact and persuade his intended audiences. He always demonstrated concern that one be perceived as responsible, reliable, and trustworthy. Doer Shubham Parashar (Operation Head) Co-founder (serviceginny.com) Shubham is a young and dynamic person. Openness to different and new ways of doing things; willingness to modify one s preferred way of doing things. A Diagnostic Information Gatherer in the organization.

18 Financial We are looking for angel funding to reach Placement 63 k Delivery 9 k Scheduling 3k 5 Cities USD $157K USD $3M 75K Customers Target Cities Investment Revenue Projected by 2020 Investment Allocation 10% 14% 14% Human Resource 38% Logistics Travel and Misc Operational Cost Marketing 8% 16% Technology Development *This is self sustainable model *2 years Funding and Projection.

19 Contact Information Join us in healthification of India 4/2979-B, Street No.3, Shalimar Park Extension, Delhi Phone numbers: , Connect with Bonpiti