SOCIAL MEDIA HANDBOOK

Size: px
Start display at page:

Download "SOCIAL MEDIA HANDBOOK"

Transcription

1 SOCIAL MEDIA HANDBOOK Everything you need to start growing your business with social media 1 Social Media Handbook 2016 Sproing Creative

2 ABOUT SPROING CREATIVE The creative agency you ve been searching for and you ll find everything you re looking for under one roof! Over the years, Sproing has created game-changing solutions for businesses across Canada thanks to our unique approach and our sought-after team of business consultants, copywriters, graphic designers, photographers, filmmakers and web developers. By pooling all these talents and taking time to get to know an organization, we can deliver a complete range of custom marketing material that s a winning mix of courage, creativity and commerce. 2 Social Media Handbook 2016 Sproing Creative

3 INTRODUCTION Managing all your social networks can be overwhelming at times, so we made this handbook to steer you in the right direction and give you confidence! Why does social media matter? Right now, your current and potential customers are online looking for a local spot for their next family dinner, haircut or auto repair. Engaging on social media sites attracts these customers and drives more revenue. Social Media Tip Note that many of these strategies apply to multiple social media networks, especially maintaining consistent engagement with your customers! 3 Social Media Handbook 2016 Sproing Creative

4 YOUR SOCIAL MEDIA PRESENCE Besides social networking sites like Facebook and Twitter, your company s presence on Yelp, YellowPages, Foursquare, TripAdvisor and other directory and review websites will affect your business. Customers can utilize these platforms to influence their friends and other customers to either visit your business or avoid it. You can use review sites to: Promote specials and run promotions Highlight specific services or products Gain customers through friend-to-friend recommendations Responding To Negative Reviews Apologize if necessary Overwhelm negative with positive Make sure your tone stays upbeat Always try to let customers know you are there to serve them Encourage customers to give your business another chance 4 Social Media Handbook 2016 Sproing Creative

5 FACEBOOK The largest social sharing site with over 1.35 billion users. Your biggest opportunity to build relationships. What should you post about? Product Photos Events, Giveaways, Contests and Specials Questions To Your Fans Funny or compelling content Facebook Tips Invite friends and family to like your business page! This way, when you launch your social media presence, the page already has some traction. Keep the content light, the content should be for everyone, so avoid rants and negative posts. Engage with followers (like, comment, message, tag followers and share their posts) Stay on top of your notifications, so you can engage with customer s messages and page interactions. Facebook advertising lets you create targeted ads to reach different audiences and ultimately get the conversion on your product or service you want. 5 Social Media Handbook 2016 Sproing Creative

6 TWITTER Short and sweet updates limited to 140 characters. What should you tweet about? The same content that you post on Facebook is great for Twitter Add relevant #hashtags to your content as it leads to greater visibility Engage with people in your area and tweet about things relevant to your business. If your business is involved in the community, tweet about upcoming local events and where your customers can find you. Hashtags for Days of the Week Monday Tuesday Wednesday Thursday #MotivationalMonday Get a good start to your week to motivate people with quotes and photos. #TipTuesday Answer a customer FAQ or provide helpful tips #WisdomWednesday Share wise words of advice for your followers related to your industry #ThrowbackThursday (also known as #tbt) Share a picture of your business early on Friday Saturday Sunday #FridayFun Encourage your followers to have some fun this weekend, preferably with your business! #SalesSaturday Offer a special discount or deal for your product or services #SundayRead Share one of your recent blog posts or one that pertains to your industry 6 Social Media Handbook 2016 Sproing Creative

7 PINTEREST More than 100 million active Pinners discover new ideas and inspire others every single month. Dos Post hot topics on Pinterest: crafts, food, quotes, health, fitness, home décor, DIY Great for driving website traffic if pins link back to your website Create a variety of boards and pin new things often (several times a day) Use high-quality photographs and try to use mostly vertical images Convert Your Pinterest Personal Page to a Business Page Don ts Create only a few boards (you want a lot!) Forget to use hashtags Forget to link back to your website Keep it all business (add some fun boards) Repin content & edit the source link to your website. If you re not the person who created it, don t take credit for it. Leverage Your Website Images and pin about new services and products 7 Social Media Handbook 2016 Sproing Creative

8 INSTAGRAM Social sharing site that s all about pictures and short videos. Learn The A method of notifying and including another instagrammer in your comments and photos. Instagram Tips #hashtag Used to categorize and group images. Use them to search images and users you are interested in Trending Hashtags Popular hashtags you might want to search and use Participate in conversations and get new followers by using a lot of hashtags Post at least once a day Tell a story with your image and convey a message Share iconic images of your town, video tours of your listings, pictures of happy clients, DIY and home renovation ideas. Align your business with other brands that you sell and use hashtags other brands are using 8 Social Media Handbook 2016 Sproing Creative

9 YOUTUBE Your business s video hub! YouTube content ranks well in Google search. Dos Create video content on a regular basis (once a week) Optimize videos for search using keyword phrases in the title, descriptions and tags Organize related videos into playlists and display popular playlists on your channel Don ts Ignore comments Forget to add tags and keywords to your videos Use boring, non-descriptive titles Forget to add links in your video descriptions Grow your YouTube subscriber list by adding a subscribe button to your videos and website 9 Social Media Handbook 2016 Sproing Creative

10 LINKEDIN Where professionals go to network and connect. Know the top five strengths for which you want to be recognized and use them in your profile repeatedly. If your top skill is project management, describe your project management proficiency in your summary as well as in multiple experience descriptions. This will help the right audience find you. Your profile is not a resume or CV. Write as if you are having a conversation with someone. Inject your personality. Let people know your values and passions. In your summary, discuss what you do outside of work. You want people to want to know you. Only give recommendations and endorsements to those whom you genuinely admire. When you recommend other people, their reputation is seen an extension of your values. Don t feel you need to include every detail of every job you have had especially if the details dilute your brand message. You can omit the jobs you had early in your career if they don t offer insights into how you deliver value today. 10 Social Media Handbook 2016 Sproing Creative

11 GOOGLE + Social network built by Google that s great for SEO. Dos Create a Google+ community to connect with people and keep them coming back Join business communities and share valuable content to grow your following Post valuable content 4-7 times a week and use images and hashtags Don ts Forget to join communities Forget to use Circles Use a bad cover image Leave sections of your profile blank 11 Social Media Handbook 2016 Sproing Creative

12 LET US HELP YOU We help you reach potential customers and maintain relationships through social media and online marketing. Call us: (250) us: Visit us: sproing.ca Connect With Us Partner with us for 90 days and watch your online customer engagment grow! 12 Social Media Handbook 2016 Sproing Creative