-According to the American Demographic Society, Americans waste almost 9 millions hours A DAY looking for lost and misplaced item.

Transcription

1 The Block

2 Probem -According to the American Demographic Society, Americans waste almost 9 millions hours A DAY looking for lost and misplaced item. -These items includes include phones, car keys, wallets and other everyday essentials. -According to the Gallup Crime Poll, 15% of Americans polled were concerned they would become a victim of theft (specifically carts and purses).

3 Solution Our s olution is the Block, a s mall s ticker that acts as a tracker to find s mall, yet valuable items. The wireless transmitter can be applied to any item connect to an application bas ed platform on both a us er s phone and computer. Examples of tracked items include your phone, car keys, wallet, ipad, USB drive and even your car. Not only can you track items you ve mis placed, but you can als o us e this technology when reporting s tolen items to the police.

4 Beachhead Market Middle class, traveling, business professional in large cities. Male Age: Education: Bachelors Status: Married, early stage family Occupation: Cons ulting, Finance, Analytics, Oil and Gas, Engineering Our target will be the overworked, stressed heads of the family who are starting a new life stage.

5 End User Profile and Persona Our Pers ona: Benjamin Emly -Male, educated (Phd) with competitive job in the oil and gas field -T ravels frequently acros s the country and s ometimes internationally -Lives in Hous ton, Texas -Has one kid

6 End User Profile and Persona -The job is high s tres s -Not naturally organized or detailed oriented -Although he mostly loses his keys, he's more fearful that company property containing high level finances could be compromised If mis placed.

7 Interview Questions 1. Have you ever lost any small items? What were those items and how often do you lose them? 2. Have you ever had an item stolen? 3. What was the proces s you us ed to find it? 4. How/why was that item valuable to you? 5. What tracking services are you aware of that would help you find los t/s tolen items? Can you tell us about a time you us ed one?

8 Who we interviewed We interviewed 19 individuals who ranged from young, s ingle profes s ionals to middle aged, upper class people with grown children. Gender Age range Marital status Income Range 55% Male, 45% Female years old 20% married, 80% single 30k-200k

9 -The age constraint was not what we expected. People in older age ranges experienced losing their items more often than our target market. Also, we found in our demographic information that they had a larger dis pos able income. What we learned -There is not a reliable, widely used solution on the market for tracking items. -The two mos t important values around los t/s tolen items : cos t and s entimentality. -The women that were interviewed reported items were not lost/stolen as frequently as we assumed but the inconvenience it caused was high.

10 What we learned -Among the s tudent interviewees, los ing information or data was more important and a concern than los ing the actual device. -The men we interviewed los t their wallets more often than anything. The s olution to their problem was checking their bank account. -Of the 19 interviews, 9 individuals reported an item stolen and never returned. Although we have been focused on misplaced items, we began to see a larger market for tracking s tolen items.

11 What s next -We are considering aiming toward a higher age range for our target market from our findings. -We believe we should focus more of theft related solutions rather than mis placed items. -Regarding the application, we would cons ider adding a function to immediately report s tolen items to authorities. - We would like to test our assumptions regarding design and price.