Master of Business Administration, August 2012 Gatton College of Business and Economics, University of Kentucky, Lexington, Kentucky

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1 EDUCATION Carrie Absher Doctoral Candidate,, Department of Marketing, 125F RBB, 821 Academic Way, Tallahassee, Florida (859) Doctor of Philosophy, Marketing, May 2018 (Expected), Tallahassee, Florida Advisors: Maura L. Scott and Martin Mende Dissertation Proposal Successfully Defended March 2017 Master of Business Administration, August 2012 Gatton and Economics, University of Kentucky, Lexington, Kentucky Bachelor of Business Administration, Marketing, Summa Cum Laude, May 2008 Gatton and Economics, University of Kentucky, Lexington, Kentucky DISSERTATION Title: No Pain, No Gain: How Form of Payment Affects Social Perception of Stigmatized Consumers Committee: Maura L. Scott, co-chair Martin Mende, co-chair Michael K. Brady, committee member Stephen M. Nowlis, outside committee member, Washington University in St. Louis Pamela Perrewé, outside committee member, Department of Management Status: Proposal successfully defended March Essay one of dissertation is invited for revision at the Journal of Consumer Research. Abstract: This research examines how consumers assessment of an observed consumer is influenced by the form of payment and body weight of the observed consumer. Although form of payment and weight are both common cues in the marketplace that relate to perceptions of self-control, their interactive effect on social perception has not yet been examined. Across several experiments, this paper shows that assessments of an obese consumer are more favorable when that consumer uses a more painful (i.e., cash) versus a less painful (i.e., credit card) form of payment. Furthermore, the findings show this effect is driven by inferred self-control. Specifically, obese consumers are thought to have higher self-control when they pay with cash (vs. credit), which leads to more favorable evaluations. Findings also reveal that this effect holds when the purchase is perceived to be diagnostic of obese consumers self-control (e.g., food) but not when the purchase is unrelated to self-control (e.g., nonfood). 1

2 This work is expected to contribute to marketing theory in several important ways. Prior work in the paradigm of the pain of paying shows robust evidence that more (i.e., cash) or less (i.e., credit card) painful forms of payment affect consumers intra-individual responses (e.g., consumers spend more when using a credit card than cash). However, unique inter-individual responses to seeing another person pay with more or less painful methods have been largely overlooked. Form of payment as a cue to judge another consumer s self-control is new to consumer research. Furthermore, while much extant work investigates the pervasive nature of weight stigma and its consequences, little of this research provides ways to reduce such stigma. Accordingly, this research provides novel insights into protecting obese consumers from stigmatization in the marketplace. Specifically, the results suggest paying in cash may buffer obese consumers from such stigmatization. RESEARCH IN PROGRESS Absher, Carrie, Maura L. Scott, Martin Mende, Stephen M. Nowlis, and Michael K. Brady, Cash or Credit? The Influence of Form of Payment on the Perception of Other Consumers. Revising for second review (revision invited), Journal of Consumer Research ACR-Sheth Foundation Transformative Consumer Research Grant winner. Absher, Carrie, Maura L. Scott, Martin Mende, Stephen M. Nowlis, and Michael K. Brady, The High Horse Effect: How Observer Self-Control Affects Perception of Other Consumers. Targeting submission to the Journal of Consumer Psychology. Three studies completed. This paper is a follow-up to the above paper, and examines how an observer s own subjective and objective self-control affect the social judgements the observer forms about a target consumer. Observers with high self-control judge obese consumers more harshly (compared to observers with low self-control) when they pay with a credit card, a phenomenon labeled the high horse effect. Absher, Carrie, Martin Mende, and Maura L. Scott, Social Perception and the Interplay of Conspicuousness, Form of Payment, and Materialism. Targeting submission to the Journal of Consumer Research. Two studies completed. This research investigates how form of payment affects social perception of consumers who are conspicuously consuming, and how the type of product they purchase and the amount of the payment interacts with the conspicuous consumption in the formation of social perceptions. Absher, Carrie, Martin Mende, Maura L. Scott, and Steven J. Skinner, How Shelf Placement and Store Layout Affect Organic Food Sales. Targeting submission to the Journal of Marketing. This research examines how the shelf placement of organic foods in the marketplace affects different types of consumers purchase behavior. 2

3 Bublitz, Melissa, Laura Peracchio, Carrie Absher, Charlene Dadzie, Jennifer Escalas, Jonathan Hansen, Martina Hutton, Gia Nardini, and Andrea Tangari, Ending Hunger: Empowering Innovative Local Solutions. Preparing for submission. Some communities develop innovative solutions to get healthy food into the hands of the hungry. This paper investigates these bright spots and builds a framework for addressing hunger through creating an action-oriented network of local organizations who meet immediate needs and effectively move people toward a stable food environment. RESEARCH HONORS AND AWARDS Accepted to Join Dialogical Research Track Ending Hunger: Empowering Innovative Local Solutions, 2017 Transformative Consumer Research Conference, Cornell University, Ithaca, New York (competitive application process). AMA-Sheth Foundation Doctoral Consortium Fellow, Mendoza, University of Notre Dame, South Bend, Indiana, June Association for Consumer Research Transformative Consumer Research Grant, August CONFERENCE AND SYMPOSIA PRESENTATIONS (*asterisk denotes presenting author) *Absher, Carrie, Maura L. Scott, Martin Mende, Stephen M. Nowlis, and Michael K. Brady (2017), Cash or Credit? The Influence of Form of Payment on the Perception of Other Consumers, Marketing and Public Policy Conference, Washington, DC. *Skinner, Carrie, Maura L. Scott, Martin Mende, Stephen M. Nowlis and Michael K. Brady (2016), Can Money Tip the Scale? Social Judgement of Overweight Shoppers and the Role of Form of Payment, Association for Consumer Research Conference, Berlin, Germany. Skinner, Carrie, Martin Mende and *Maura L. Scott (2016), Can Money Tip the Scale? Social Judgement of Overweight Shoppers and the Role of Form of Payment, Marketing and Public Policy Conference, California Polytechnic State University, San Luis Obispo, California. *Skinner, Carrie, Martin Mende and Maura L. Scott (2016), Can Money Tip the Scale? Social Judgement of Overweight Shoppers and the Role of Form of Payment, Southeast Marketing Symposium, Mississippi State University, Starkville, Mississippi. *Skinner, Carrie, Martin Mende and Maura L. Scott (2016), Is Cash King? Social Perception at the Intersection of Form of Payment and Consumer Physical Appearance, Winter AMA Conference, Las Vegas, Nevada. 3

4 RESEARCH INTERESTS Food Psychology Social Perception and Inference Making Psychology of Money Transformative Consumer Research PROFESSIONAL SERVICE AND AFFILIATIONS Professional Service Reviewing Journal of Consumer Research, Trainee Reviewer (2015, 2017) Journal of Business Research, ad hoc Reviewer (2015) 2017 Association for Consumer Research Conference 2017 Marketing and Public Policy Conference 2017 Society for Consumer Psychology Summer Conference 2016 American Marketing Association Summer Conference 2016 American Marketing Association Winter Conference Conferences Marketing and Public Policy Conference 2017, Washington D.C. o Session Chair o Doctoral Student Volunteer Southeast Marketing Symposium 2015,, Tallahassee, Florida o Session Chair o Doctoral Student Volunteer Assisted in Training Incoming Doctoral Students on Managing the Behavioral Lab, Fall 2014, Spring 2015, Summer 2015, Fall 2015 Candidate Campus Visits and Distinguished Scholar Series Visits, Campus Tours and Transportation, Fall Present Doctoral Business Student Association, Officer, Fall 2014 Present Professional Affiliations American Marketing Association Association for Consumer Research Society for Consumer Psychology 4

5 TEACHING EXPERIENCE Instructor Consumer Behavior (MAR 3503),, Tallahassee, Florida Mean Student Rating: 4.07/5.00 (range: 3.92 to 4.78)* o Summer section (13 students) o Fall sections (section 1: 60 students; section 2: 95 students) o Summer section (35 students) o Fall section (66 students) o Summer section (25 students) Basic Marketing Concepts (MAR 3023),, Tallahassee, Florida Mean Student Rating: 3.74/5.00* o Summer 2014, 1 section (49 students) * Overall Instructor Rating 1= Poor, 5 = Excellent Teaching Assistant Basic Marketing Concepts (Dr. Michael K. Brady), Fall 2013 Spring 2017, Tallahassee, Florida o Lab Manager, Behavioral Lab, Fall 2014-Fall 2015 o Student Subject Pool Manager,, Fall present o Managed Research Participation for approximately 1100 students per semester DOCTORAL COURSEWORK COMPLETED Marketing Theory Business to Business Marketing Consumer Behavior Consumer Behavior (Audited) Philosophy of Science Services Marketing Statistics and Methods Advanced Analysis of Variance Experimental Design Multivariate Statistics Research Methods Structural Equation Modeling Related Fields Management Data Analysis Organizational Behavior (Social Influence) Ruby P. Lee and Larry Giunipero John Peloza Maura L. Scott Ashley Bush J. Joseph Cronin Jr. Salih Binici Ronald Goldsmith Michael Brusco Chad Van Iddekinge Daekwan Kim Jack Fiorito Gerald Ferris 5

6 REFERENCES Maura L. Scott, PhD Madeline Duncan Rolland Associate Professor of Business Administration Phone: (850) Martin Mende, PhD Associate Professor of Marketing Phone: (850) Michael K. Brady, PhD Carl DeSantis Professor of Business Administration and Chair of the Department of Marketing Phone: (850) Stephen M. Nowlis, PhD August A. Busch Jr. Distinguished Professor of Marketing Olin Business School Washington University in Saint Louis Phone: (314) David M. Hardesty, PhD Gatton Endowed Chair of Marketing and Chair of the Department of Marketing and Supply Chain Gatton and Economics University of Kentucky Phone: (859) Charles F. Hofacker, PhD Carl DeSantis Professor of Business Administration Phone: (850)