Product Review Survey

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1 Product Review Survey Instructions: Please print this survey and use it during your meeting ask your group members the questions and get their honest feedback. Please take notes because you will be using this printed survey as a reference when completing the survey online. After the meeting, please complete this survey online by logging into greenmomsmeet.com and going to the product page listed in the Try & Review section. Upon completing your survey online, you will receive 1000 coins, which can be redeemed for great rewards at greenmomsmeet.com! Learn more about Moms Meet Rewards at greenmomsmeet.com/rewards. We appreciate you and your group s honest feedback. Thank you for your time and participation! Sincerely, The Moms Meet team

2 Thank you for agreeing to review Door to Door Organics and providing your feedback. Please take a few minutes to answer our questions. 1. Were you able to try and review Door to Door Organics? Yes No 2. How familiar was most of your group with Door to Door Organics before your group meeting? Very familiar Somewhat familiar Not familiar at all 3. Among those who were familiar, where did most of them first hear of Door to Door Organics? Friend Family member Magazine or newspaper KIWI magazine Moms Meet Retail store Social network (Facebook, Twitter, etc.) Online (Blogs, forums, websites, etc.) Television Radio Doctor, nutritionist, or dietician Other, please specify to continue 4. How many of your group members, if any, currently use an online grocery delivery service? None of them Some of them Most of them Page 1

3 5. Which of the following online grocery services do most of your group members currently use, if any? Whole Foods AmazonFresh Instacart Safeway Kroger Plum Market Trader Joe's Fresh Direct Peapod Amazon Fresh Irv and Shelly's Artizone Mile High Organics Lucky's Market Alfalfa's Farmers Market Fresh Connect Relay Foods Full Circle Farmigo Greenling Green Polka Dot Box Spud Walmart to Go Walmart Good Eggs Green Bean Delivery Blue Apron Quinciple Door to Door Organics None on this list Page 2

4 Other (please specify) 6. Please rate these attributes in terms of their importance to most of your group members when considering using an online grocery delivery service. Very Important Somewhat Important Not very important Not at all important Quality No delivery fee Convenience Supporting local farms/businesses Variety of products Produce is fresh Good value (product/service is worth the price) Recipe ideas featured on site Site is easy to use and/or navigate Environmental benefits (organic farming, less gas, etc.) Organic product availability Food safety Saves me time of going to the grocery store Less tempted by impulse purchases Helps get more fruits and veggies into our diets Takes stress out of getting dinner on the table Brand I can trust Available in my area Price Page 3

5 7. Now, we'll ask you to give us feedback on Door to Door Organics that your group reviewed. Using the scale below, how would most of your group members rate the service your group reviewed? Excellent Good Fair Poor 8. Using the scale below, please tell us how most of your group members would rate Door to Door Organics on each of the following attributes. Agree strongly Agree somewhat Disagree somewhat Disagree strongly I like the quality I like that there's no delivery fee I like the convenience I like that it supports local farms/businesses I like the variety of products I like that the produce is fresh I like that it's a good value (product/service is worth the price) I like that there are recipe ideas featured on site I like that the site is easy to use and/or navigate I like the environmental benefits (organic farming, less gas, etc.) I like the organic product availability I like that the food is safe I like that it saves me the time of going to the grocery store I like that my family and I are less tempted by impulse purchases I like that it helps my family get more fruits and veggies into our diets I like that it takes stress out of getting dinner on the table Page 4

6 I like that it's a brand I can trust I like that it's available in my area I like the price 9. How likely would most of your group members be to subscribe to Door to Door Organics, if at all? Definitely would buy Probably would buy Probably would not buy Definitely would not buy 10. Which of the following reasons, if any, best characterizes why any of your group members would not use Door to Door Organics? They didn t like having to wait to get their delivery 2 7 days later The site does not offer enough variety of products They didn t like the commitment (even though there are options to hold/cancel at any time) It is not available in their region They felt the service was too hard to use They don t want to commit to a weekly service They didn t like the quality of the products The service is too expensive They feel uncomfortable having their box wait for them at home until they get home They are happy with the online grocery delivery service they currently use They don t like that they cant use paper coupons They want to see products themselves before purchasing They don t use an online grocery delivery service Other, please specify 11. How many of your group members currently use the internet to grocery shop? Most Some None Page 5

7 12. How many of your group members, if any, feel like better parents/spouses when they serve their family organic foods? Most Some None 13. How would you and most of your group members rate Door to Door Organics' grocery departments? Excellent Good Fair Poor Meat & Fish Dairy Bakery Meals & Deli Beverages Pantry Produce 14. How likely are you and most of your group members to continue to engage with the brand having learned more about it through Moms Meet (e.g. visit the Door to Door Organics website, follow on Facebook, Twitter, Pinterest or other social media)? Very likely Somewhat likely Not likely 15. How likely would you and your group members be to recommend Door to Door Organics to their friends? Definitely would recommend Probably would recommend Probably would not recommend Definitely would not recommend Page 6

8 16. How many friends or family members would you or each of your group members recommend this product to? Less than 5 5 to less than to less than or more None 17. If you or most of your group members reported that they will recommend Door to Door Organics to 21 or more people, can you tell us exactly how many? 18. Would any of your members like to provide their addresses so that we can send them a brief follow up survey about their experience with Door to Door Organics? If so, please provide their below Just for Mom Ambassadors: Please answer the following questions yourself. 19. Using the scale below, please tell us how you would rate the overall Door to Door Organics sampling kit, including the gift, literature, education, etc? Excellent Good Fair Poor Page 7

9 20. Please let us know if there's anything else you'd like to share about your sample experience or Door to Door Organics. 21. Finally, we have a few more questions for classification purposes. What was the date of the meeting where your group first sampled Door to Door Organics? MM DD YYYY HH MM AM/PM Date/Time / / : What is the total number of people who attended that group meeting? 23. How old are most of the children in your group? 5 6 Most of my group members are currently pregnant. 0 to under 2 years 2 years to under 5 years 5 years to under 13 years 13 years and over 24. Please let us know why you weren't able to try and review Door to Door Organics I never received the coupon code This service was not available in my area I did not feel comfortable supplying my credit card information The samples were damaged and we couldn't try the product Personal reasons There was a problem with the samples Other (please specify) Page 8

10 25. Finally, please provide your contact information below should we need to get in touch with you. We do not share your information with any third party. Name Address 1 Address 2 City State Zip Address Page 9