How to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution?

Transcription

1 WEBINAR FOR HOTELIERS How to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution? Presented by

2 HOSTED BY Mohammed Rafeeq Ummer Manager - Alliance & Partnership WEBINAR: How to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution? 2

3 ON TODAY S DISCUSSION 1. How to effectively manage guest reviews? 2. How can guest reviews impact and decrease distribution cost? 3. Integrating Review analytics into Revenue decisions. 4. How does guest experience and customer satisfaction play a major role in revenue management? 5. Importance of Distribution 6. How does intelligent distribution improve hotel s revenue? WEBINAR: How to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution? 3

4 The Power of Online Reviews 9 out of 10 travelers think that reading online reviews is important 95% of travelers trust tour & activity reviews on third party sites 76% of travelers will pay more for a hotel if it has better online reviews 95% 76% 2016 Stride Travel, Report TrustYou, 2015 WEBINAR: How to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution? 4

5 CORNELL STUDY Others 1% 1% Increase in a Hotel s Online Reputation Score Convention Amenities 8% 8% +0.89% In ADR Promotions 16% Loyalty Program Price 18% 42% +0.54% In Occupancy Location 48% Guest Experience Factors 51% 0% 20% 40% 60% +1.42% In RevPAR Study: Cornell School of Hotel Administration 2012 WEBINAR: How to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution? 5

6 ABOUT KePSLA INSPIRE RESEARCH & BOOK EXPERIENCE ADVOCATE REACH. ENGAGE. GROW Improve Online Reach Drive Customer Engagement Grow Repeat Bookings TRAVEL PERSONALISATION Recommend customers with bestfit solutions using sentiment analysis, based on context, personas & preferences. REVIEW INTELLIGENCE Convert diverse customer feedback into actionable analytics that give immediate bottom line benefits. FEEDBACK MANAGEMENT Solutions that enable real-time customer interaction & help grow average revenue per user.

7 CASE STUDY How Hotel Swagath increased their direct sales by 149% in a month. Hotel Swagath is a leading budget hotel that offers the best hospitality at competitive prices in Bangalore. A 30-day intense campaign was carried out to drive traffic to the hotels own site and thus drive bookings from there. Direct bookings went up from Rs.14,940 to Rs.37,309 with an increase of 149%. Hotels TripAdvisor rank went up from 235 to 71. Occupancy rate improved From 58% to 74% Distribution cost reduced from 25% to 3% for the incremental bookings. WEBINAR: How to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution? 7

8 PRESENTED BY Mohnish Singh Grewal Regional Sales Manager WEBINAR: How to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution? 8

9 Maximize Hotel Revenue with Intelligent Distribution Mohnish Singh Regional Sales Director, erevmax

10 Poll 1: Which is your biggest source of booking? Booking Engine / Brand.com / Direct OTAs Metasearch GDS / Tour operators Corporate

11 Historically consumers booked directly with Stay Brands Consumer Stay Brands

12 Booking brands now dominate consumer Point of Entry Consumer Booking Brands Stay Brands

13 Convenience, Choice, Content and Price drives guests to book % 47% 82% m Travelers use OTAs to shop for hotels Travelers use OTAs for ease of use Travelers use OTAs to get the lowest price Hotel Shoppers spend on website before making their reservation

14 Technology is reshaping the customer buying journey SEO Agents PPC Social Metas OTAs Social Loyalty Marketing Positioning Customer Booking Booking Analysis Stay Reputation Management Repeat booking Device / Platform Website Review Sites Social OTA Direct Price Point at Conversion Booking Source Booking Window Blog Review Sites

15 APAC the story so far.. #1 The largest regional travel market 3 rd Largest OTA region in the world 17% Growth in online travel, 3X as fast as tourism 39% Online gross total booking comes from hotel segment

16 Leapfrogging to mobile booking 37% Of all total online booking comes from mobile 50% In China 31% In Japan 22% In India

17 OTA bookings growing faster than direct 70% of online booking comes from OTA 35-45% of the revenue spent on advertising by global OTAs compared to 6-9% by hotels

18 Booking landscape: We have them & more..

19 The Connectivity Flow Simple & Seamless

20 Benefits of Intelligent Distribution Arabian Courtyard drives 50% of total sales from online channels with RateTiger Channel Manager Few years back it was tough to maintain various OTAs through their extranet but since we tied up with erevmax and using RateTiger for rate and inventory update, it has made our life much easier. With the rapid development in technology, ecommerce sales is an essential part of our travel trade business and today contributes 50% of our total hotel sales. RateTiger solutions are a must for hotels to maintain rate parity and save time for uploading rates and inventory. As demand is increasing, such tools are becoming really important and handy for any hotel, especially independent hotels like us. We strongly recommend their product and the support team is very efficient and responds to all queries within 24 hours. Farhan Zafar, Associate Director of Sales at Arabian Courtyard Hotel and Spa

21 Benefits of Intelligent Distribution Luxury Macau hotel recommends RateTiger as the best channel manager Phillip Lou Hotel Okura Macau RateTiger provides us with all the major channels including regional channels and wholesalers to efficiently distribute rates and inventory, which has resulted in improved occupancy and revenue. The detailed demand information ensures our selling strategies work more effectively. Thai upscale hotel improves online sales with erevmax We have been using RateTiger Channel Manager and Shopper for online distribution and rate benchmarking. The products are very simple and easy to use. I can recommend this tool for any hotel that wants to effectively manage online revenue. Kanokwan Opassakulchai DusitPrincess Srinakarin, Bangkok

22 Numbers at a glance m 6.8m 2.29b Hotel Customers 2-Way XML Integrations ARI Requests Processed in 2017 Reservations Processed in 2017 Booking Revenue Processed in 2017

23 POLL 2 Are you able to implement your online distribution and revenue strategy effectively? We are more or less good We need help with tracking channel ROI We have a strategy, don t know how to implement Not for me, we don t sell online

24 MAXIMIZE ROI Advanced Competitive Intelligence Reputation of your competition Rates of your competition Better pricing to increase ROI WEBINAR: How to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution? 24

25 Questions? WEBINAR: How to Maximize your Hotel's Revenue with Guest Experience & Intelligent Distribution? 25