MBC 14 Top Tips For Creating Content For Your Business

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1 MBC 14 Top Tips For Creating Content For Your Business Great marketing starts with the content! No one shares a boring social media post, but they will happily share a great video we hope you shared ours! This download walks you through the multiple content you can create and already have thanks to becoming a Mirror Booth Club member, and how to best use it to market your mirror business. across an array of platforms from your website and social media sites to marketing! 1

2 Mbc 14 Top Tips For Creating Content For Your When it comes to promoting your business, in this day and age content is king. But what exactly does content mean? And how can you create it quickly, effectively and efficiently? Content comes in many forms. From blog posts, web pages and social media updates to video, photos, gifs, memes, slideshows, stories and much more. Creating content is a minefield of confusion for most people with hours and hours spent staring at a blank word document 2

3 Then, Once It s Created, There s The Big Question What Should You Do With It?. 1. Subject Matter/Topic When selecting your subject matter for a piece of content, whether it s a 500-word blog post or a 50-word social media update, think about your customer. Don t think about what you want to tell them, consider what they need or want to know. By selecting a subject matter that speaks directly to your customer you are more likely to grab their attention. Here are some top tips to help you not just create great content for your business as Mirror Booth Club already gives you this, but also help you to best utilize it cross-platform: 2. Don t Overthink It You d be surprised how many people procrastinate and over think their content, as a result, they create complicated, overwritten and sometimes overly academic pieces. Write your content like you would speak to your customer on the telephone or in person. 3

4 3. Blog Post Formula The easiest blog post formula to use is the list-based post one. All you need is an introduction of a few lines or paragraphs and then a list of top tips and hints or a list of things you want people to know (And more importantly Google wants to see and customers will search for!). 4. Make 1 Blog Post Go Far When creating a blog post have in mind that it can be worth much more than just a simple link. Think about creating everything from a slideshow and video to infographics and more with the content. Break it up into smaller points or even create a series that people can follow. 4

5 5. Distribution There s no point spending a lot of time creating content, in any form, if you don t have an audience to distribute it to. Posting on Facebook or Instagram isn t enough, it s important to think of ways that you can get your content to people. If you have a really good piece of engaging content, it might be worth considering paying to advertise it or sharing it on platforms such as news blogs, wedding forums, and groups etc. 6. Use Content Creation Tools There are some great online tools and apps that can help you generate professional content. From apps/websites like Canva and Flyrr which help you design posters and other graphics. Make sure you download the Instagram Layout app and Pic Collage for creating great photo-based content. 5

6 7. Photography Getting the right photography is essential when creating content. More often than not this is the thing that will catch people s eye first and foremost. If you don t have the time or skills to take the photos yourself consider using a royalty free stock photo website or stick with Mirror Booth Club and you will never be short of images! Try one such as pixabay.com or pexels.com. 8. Filters Are Your Friend When using photos that you re not quite happy with trying out a few filters. You d be surprised how the Gingham filter can soften up even the harshest of images. Also, consider black and white, it can hide a multitude of sins. 6

7 9. Headlines When writing blog posts or subject lines for your content think about keeping them snappy. Research what other companies like yours use and mirror their style. Not just that check out online publications like BuzzFeed and Huffington Post for some ideas on how to write eyecatching titles. Think about problem-solving too. Remember, your customer will be more likely to click if you re solving a problem for them. 10. Don t Be Afraid To Be You Personality is vital when it comes to creating content so don t be afraid to inject an appropriate level of personality into your content. Think about your customer, what kind of person would they like to deal with...create that voice in your content and make it easier for your customer to identify with you and your company. 7

8 11. Storytelling People respond best to real life and real stories. Try telling your audience a little bit about you, the company or your customers. Think of ways to engage with people on a personal level, take them on your journey with you rather than just simply broadcasting sales messages to them all the time!! 12. User-Generated Content There is nothing more powerful than your customers generating the content for you. Why not consider incentivizing them to photograph themselves using your product and uploading it to their own channels? Make sure you engage, repost and thank anyone who does this. 8

9 13. Hashtags Create a hashtag to bind all your content together. Encourage your customers to use it too. Again an incentive for doing this is the best way to ensure other people use your hashtag Marketing Lists When you have created suitable content, especially relevant blog posts that your customers will be interested in, think about sending it out to your mailing list. Or, alternatively, use the content as an opt-in so that you can grow your mailing list. Either way, an active and up to date mailing list is probably more valuable to you than any social media channel. 9

10 Don t Forget To Look At Our Website I think you have enough content from Mirror Booth Club to get your social media and website booming now, lets get using it! Ursula x 10