COUNTERFEITS CAN BE DANGEROUS. TARGET AUDIENCE High school and college students

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1 Dear Educator, Intellectual Property helps fuel our economy. It provides jobs, encourages innovation, and rewards the creators of music, art, computer software, and the electronic devices we use every day. Intellectual Property theft hurts. The U.S. Chamber of Commerce reports that counterfeit products cost the U.S. more than $250 billion in lost revenue and 750,000 jobs every year. Truth is, counterfeit products, especially counterfeit power accessories, can be dangerous and destructive. Counterfeit camera batteries, chargers, and external flashes may burn, melt, and smoke, damaging valuable camera equipment and putting the photographer s safety at risk. They are not just as good as the real thing, and may end up being far more costly. That s why the National Crime Prevention Council (NCPC) has teamed up with Canon U.S.A., Inc. (Canon) and Young Minds Inspired (YMI) on this free consumer education program. Designed for high school and college classes in photography, cinematography, photojournalism, and imaging technologies, these materials will educate your students on the dangers of buying counterfeit camera accessories, and provide them with the tools to know the difference so they don t get fooled. Help us Take a Bite out of Crime. Please let us know your opinion about this program by returning the enclosed reply card or by commenting at www. ymiclassroom.com/feedback-ncpc. Sincerely, Dr. Dominic Kinsley Editor in Chief Young Minds Inspired McGruff the Crime Dog National Crime Prevention Council PLAY IT SAFE! S CAN BE DANGEROUS TARGET AUDIENCE High school and college students PROGRAM OBJECTIVES To inform students about the overall scope of Intellectual Property and its importance in supporting moral economic creativity. To educate students about the prevalence of counterfeit products. To help students avoid the dangers of counterfeit power accessories, including batteries, chargers, and external flashes. To teach students how to avoid purchasing counterfeits. PROGRAM COMPONENTS This one-page teacher s guide Three reproducible student activity sheets A colorful classroom wall poster A reply card for your comments, or comment online at ymiclassroom.com/ feedback-ncpc HOW TO USE THIS PROGRAM Photocopy this teacher s guide and the three activity sheets before displaying the poster. Visit ymiclassroom.com/ncpc for additional materials related to guarding against using counterfeit materials. Activity 1 REAL OR FAKE? Ask students if they can define Intellectual Property and explain patents, copyrights, trademarks, and trade secrets. Ask if they have ever purchased counterfeit products, deliberately or unwittingly. Ask what they look for when purchasing electronics (quality, safety, reliability, cost, etc.). Review the information on the activity sheet about the dangers of using counterfeit power accessories, then have students take Canon s online Spot the Fake Quiz at usa.canon. com/aboutcounterfeits. Activity 2 DETECTIVE Have students share in a classroom discussion what they learned by taking the quiz. Ask how the quiz will help them plan strategies for identifying possibly counterfeit products in the future. Then cast students as counterfeit detectives by having them go online to examine camera batteries, chargers, and external flashes to see if they can spot any fakes. Ask them to record notes on what they discover and compare their findings with classmates. Activity 3 SPREAD THE WORD Using the tips box on the activity sheet as a prompt, challenge students to work in teams to create a public awareness campaign that alerts teens and adults about the dangers of using counterfeit camera power accessories, and shows how to spot fakes. After students have created their slogan and logo, key message points, and ideas for a poster, meme, or video, you might have them post their ideas for a class vote on which approach would be most effective. You may wish to upload your students campaigns through the program microsite at ymiclassroom.com/ncpc. RESOURCES Stop Fakes -- ncpc.org/stopfakes Intellectual Property Theft: Get Real ncpc.org/getreal About Counterfeits usa.canon.com/aboutcounterfeits Spot the Fake usa.canon.com/spotthefake For more resources, visit ymiclassroom.com/ncpc

2 ACTIVITY ONE REAL OR FAKE? Buying counterfeit products might seem a smart way to save money, but they could cost you big down the road. PICTURE THIS: You ve landed an amazing career-changing assignment. Maybe you re backing up a well-known professional, or it s your first paid gig shooting pictures for a local restaurant. As a student, your budget is pretty slim, but you found a too-good-to-be-true deal online, so you stocked up on extra batteries, a charger, and a new external flash to make sure you re prepared. Then, on the shoot, your camera starts to feel hot in your hands, and it begins to smoke. You drop it just in time to watch it burst into flames. Thankfully, no one is hurt, but you have no way to finish the job. YOU VE LEARNED THE HARD WAY THAT S CAN BE DANGEROUS In 2011, the National Crime Prevention Council (NCPC) launched a campaign focused on educating consumers about the potential risks associated with counterfeit products. In 2013, Canon U.S.A. (Canon) launched its own consumer awareness campaign educating consumers about the safety risks associated with purchasing counterfeit power accessories. Intellectual property theft costs jobs and increases the cost of consumer GENUINE goods produced by legitimate manufacturers. It can damage the reputation of the original maker. And poorly made counterfeit products can cause property damage, bodily harm, and even help perpetuate organized crime and gang activity. Take a look at the two images below. On the left is the inside of a genuine Canon charger built with heat management technologies for your safety. The counterfeit Canon charger on the right reveals poor quality, careless workmanship, and contains a fraction of the components of the genuine Canon counterpart. Of course, you won t be able to look inside when you re shopping for camera accessories online. But you can learn to spot a fake. To get started, visit usa.canon.com/spotthefake and take Canon s Spot the Fake Quiz. See if you can outscore your classmates! My Score FIND OUT MORE ABOUT HOW YOU CAN AVOID S AT NCPC.ORG/STOPFAKES AND USA.CANON.COM/ABOUTS

3 ACTIVITY TWO DETECTIVE WHAT DID YOU LEARN FROM THE QUIZ? SHARE YOUR CONCLUSIONS IN A CLASS DISCUSSION: 1. What key differences did you focus on when trying to identify the counterfeit? 2. What similarities did the counterfeiters use to fool you? 3. What will you do to make sure you are buying genuine accessories for your camera? NOW, LET S PUT YOUR SAVVY TO THE TEST. Browse online for camera batteries, chargers, and external flashes to see if you can spot any fakes. Take notes below to share with your class what you discovered. (Hint: Remember also to beware of the price and the website.) FIND OUT MORE ABOUT HOW YOU CAN AVOID S AT NCPC.ORG/STOPFAKES AND USA.CANON.COM/ABOUTS

4 ACTIVITY THREE SPREAD THE WORD Work with your team to create a public awareness campaign that will alert consumers about the dangers of using counterfeit camera batteries, chargers, and external flashes, and show them how to avoid fakes. Follow these steps: 1. Create a slogan for your campaign. 2. Create a logo. 3. Write key points you want to communicate. CLIP OUT THIS LIST OF TIPS TO HELP AVOID S FOR THE NEXT TIME YOU NEED A NEW BATTERY, CHARGER, OR OTHER POWER ACCESSORY. 4. On a separate sheet of paper, create an idea for a poster, video, meme, or other form of communication. Be sure to include your slogan, logo, and key points. FIND OUT MORE ABOUT HOW YOU CAN AVOID S AT NCPC.ORG/STOPFAKES AND USA.CANON.COM/ABOUTS

5 PLAY IT SAFE! PLAY IT SAFE! CAMERA ACCESSORIES CAN BE DANGEROUS TO YOU AND YOUR EQUIPMENT. KNOW CAN THE BE KNOW CAMERA ACCESSORIES DIFFERENCE THE RISKS:FOR YOU AND YOUR DANGEROUS EQUIPMENT. WHY S CAN BE DANGEROUS They may burn, melt or smoke Not all functions may be supported Counterfeits support criminal activity Genuine vs. Counterfeit Genuine Built with heat management technologies for your safety Counterfeit Built with no regard for your safety DON T GET FOOLED! FOLLOW THESE TIPS TO PLAY IT SAFE! 4 Beware of too-good-to-be-true prices. 4 Be careful when buying through foreign sites. 4 Purchase from authorized dealers or directly from the manufacturer. Check to make sure the package is of high quality. Copyright National National Crime Crime Prevention Prevention Council Council Copyright Canon Canon U.S.A., U.S.A., Inc. Inc. Canon Canon is is aa registered registered trademark trademark of of Canon Canon Inc. Inc. in in the the United United States. States. Beware of suspicious messaging. Check to make sure your battery fits easily in your device. Check for overheating. Make sure your battery holds a charge. Compare logos for consistency. When in doubt, let the manufacturer check it out YMI, YMI, Inc. Inc. FIND OUT MORE ABOUT HOW YOU CAN AVOID FIND OUT MORE ABOUT HOW AT YOUNCPC.ORG CAN AVOID S S AND AT NCPC.ORG/STOPFAKES AND USA.CANON.COM/ABOUTS USA.CANON.COM/ABOUTS