SPONSORSHIP GUIDE 2018 CATEGORY MANAGEMENT & SHOPPER INSIGHTS CONFERENCE

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1 2018 CATEGORY MANAGEMENT & SHOPPER INSIGHTS CONFERENCE May 7th 9th, 2018 at the Gaylord Opryland Convention Center Nashville, Tennessee SPONSORSHIP GUIDE

2 Lorem ipsum About the 2018 Category Management & Shopper Insights Conference The CMA is pleased to announce that our 2018 host hotel for the Category Management & Shopper Insights conference will be the Gaylord Opryland Resort & Convention Center in Nashville! Gaylord Opryland is one of the premier conference facilities in the country, centrally located with an extraordinary setting. The resort has outstanding meeting facilities, along with dining, shopping, and entertainment all under one roof. The 3-day event offers solution providers the opportunity to meet in-person with prospective customers and current clients. These meetings take place at your booth in the Solution Hall and at the IP breakout session, where you will be presenting your newest developments and offerings. In addition, the solution demo rotations, networking receptions & breaks (all held in the Solution Hall), provide further opportunity for solution providers to connect with attendees throughout the conference. I enjoyed the conference this year (again), and looking forward to Nashville. For me, the difference this year was having many new solution providers. What I liked was that these new solution providers were leveraging technology to drive more flexible options at a lower cost. - Boston Beer We go to the show to look for new ideas, new technologies, new partners. The show always exceeds our expectations and it keeps getting better every year. -Walgreens I was so impressed with the amazing collection of speakers, the execution at the event, and the extra events. It was probably one of the best shows that I ve attended. - Kantar Retail MEET & NETWORK with retailers & manufacturers within: SHOPPER INSIGHTS CATEGORY MANAGEMENT Consumer Insights Consumer Targeting CRM/Loyalty Media/Social Messaging Omni-Channel Promotion Shopper Marketing Advanced Analytics Assortment Optimization Merchandising Pricing Retail Execution Sales Efficiencies Space Management Store Planning Supply Chain Category Management CM Advanced Analytics Connected Shopper Digital E-Commerce SI Advanced Analytics The 2017 global conference drew record attendance and we expect to grow even larger. In just the past 4 years, CMA Conference attendance has Shopper Insights Virtual Expertise grown 35%! 1

3 Key CMA Conference Stats 85% of CMA sponsors return each year from prior year s experience 81% of the 2017 conference attendees checked-in to at least 3 or more IP sessions put on by sponsors 85% 700 PROJECTED ATTENDEES of survey respondent s main purpose of attending the CMA conference was to seek new technology solutions & ideas 95% of 2017 attendees engaged with an exhibitor s company profile in the conference mobile app SUPPLIER BUSINESS LEVELS REPRESENTED Sales VP of Consumer Insights US Knowledge & Insights VP of Insights & Category Management BusinessDevelopment Marketing Shopper Insights Stategic Insights Category Leadership Category Management & Business Analysis Director of CategoryManagement Development & Insights Shopper MarketingTrade Marketing Space Strategy Category Leadership National Category Management Global Sales & Marketing Excellence National Accounts Regional Sales & Category Management Category & Trade Solutions RETAILER BUSINESS LEVELS REPRESENTED Chief Marketing Officer COO, Retail & Online Business VP of ecommerce Merchandising Analytics & Marketing International Category Manager B2B Sales & Partner Relations Category Leadership & Shopper Insights Merchandising Human Resources Store Layout & Space CategoryManagement Merchandising Strategy &Insights Director of Digital Commerce & Omnichannel Customer Analytics Marketing Insights Merchandise Financial Planning & Online Business Merchandise Strategy & Insights Product Development, Retail & Online Business Training & Process Manager Supply Chain 2

4 Conference Agenda SUNDAY MAY 6TH 6:00 7:30 PM Pre - Conference Welcoming Reception MONDAY MAY 7TH 8:30 11:30 AM Training Sessions 11:30 1:00 PM OPEN 1:00 1:30 PM Opening Welcome 1:30 2:40 PM Keynote Speakers 2:40 3:10 PM Networking Break 3:10 3:55 PM Breakout Sessions 4:10 4:40 PM Intellectual Property Sessions 4:40-5:00 PM Networking Break 5:00 6:00 PM Solution Provider Demo Rotations 6:00-7:30 PM Networking Reception TUESDAY MAY 8TH 7:00 8:30 AM Networking Breakfast 8:45 10:00 AM Keynote Speakers & Highlights of the Day 10:00 10:20 AM Networking Break 10:20 10:50 AM Intellectual Property Sessions 11:00 11:45 AM Breakout Sessions 11:45 1:00 PM Networking Lunch 1:00 1:45 PM Breakout Sessions 2:00 2:30 PM Intellectual Property Sessions 2:30 3:00 PM Networking Break 3:00 4:00 PM Solution Provider Demo Rotations 4:10 5:00 PM Keynote Speaker 5:00-6:30 PM Networking Reception 6:30-8:00 PM Live Entertainment & Party THE 2017 SOLUTIONS HALL WEDNESDAY MAY 9TH 7:30 9:00 AM Networking Breakfast SOLUTION PROVIDER DEMOS 9:00 9:45 AM Breakout Sessions 10:00 11:45 AM Keynote Speakers 11:45 12:00 PM Closing Remarks NETWORKING 3

5 2017 Conference Sponsors PLATINUM SPONSORS GOLD PLUS SPONSORS GOLD SPONSORS SILVER SPONSORS 4

6 Sponsorship Opportunities SPONSORSHIP OPPORTUNITY DIAMOND PLATINUM GOLD+ GOLD SILVER YOUR PRICE (CMA Membership = Additional 10% Discount) $30,000 $25,000 $20,000 $15,000 $12,000 Booth Options 20 X 20 footprint in premier location in Solutions Hall 20 X 10 pipe & drape in top-tier location in Solutions Hal 10 X 10 pipe & drape in pronounced location in Solutions Hall 10 X 10 pipe & drape in better location in Solutions Hall 10 X 10 pipe & drape located in Solutions Hall Registrations Included Discount on Additional Conference Registrations 35% 30% 20% 15% 10% Access to Attendee List Name, Job Title & Company Included (Weekly Updates) 3 Weeks Prior 2 Weeks Prior 2 Weeks Prior 1 Week Prior 1 Week Prior Promotional Product and/or Ad Insert Collateral for Attendee Gift Bag Sponsor has the option to provide an ad insert and/or promotional product. Must be shipped to Freeman or hotel no later than April 30 th, 2018 Full Page Insert and Promotional Product Full Page Insert and Promotional Product Full Page Insert 1/2 Page Insert 1/2 Page Insert Logo Featured in Conference Brochure Conference Brochure is given to all attendees & will highlight your logo and level of sponsorship Booth Number, Location & Logo in Sponsor Passports Conference Passport is given to all attendees. Each attendee s goal is to approach every booth & receive a stamp in their passport for chances to win prizes. Lead Retrieval System Offers unlimited lead scanning, immediate access to leads & ability to measure booth activity both during & after the conference Solution Demo Rotations 6 total rounds of 15 minute demos to present a products & services overview Logo Placement Logo on tables tops, on hallway signage, intro conference slides & conference website Conference Mobile App Full Service offering including in app messaging, booth location, company information, & exhibitor portal Intellectual Property Presentations 30 minute designated Breakout Session showcasing a case study, market research or industry study. Targeted Campaigns within Conference App Power to position your message in front of the right attendees. Choose organizations & place an exclusive offer in the app Private Dinner Invitations If you host a private dinner, the CMA will assist in the attendee invitations Introduction at a Keynote Session & Recognition at Registration Desk Highlighted in prominent position at registration desk & a contact will be introduced prior to a Keynote 5

7 Diamond Sponsorship (List Price: $30,000) ALL NEW to the 2018 Category Management & Shopper Insights Conference is the elite Diamond Sponsorship opportunity. This sponsorship will provide you excellent positioning on the exhibit floor for making better and more valuable connections. With this sponsorship, your company will get the utmost amenities including the largest space on the exhibition floor, the highest area for attendee traffic, introduction on the main stage, speaker engagement listed in the agenda and numerous networking opportunities that will place you at the top of every attendee s mind. The Diamond level sponsorship is the true gem that will create ROI, connections & an unparalleled experience from start to finish. BEFORE THE SHOW Access to the attendee list 3 weeks prior to the conference with updates on a weekly basis leading up to the event (Name, Title, Company) Company logo and website link featured on conference webpage Company logo highlighted on marketing and promotional materials DURING THE SHOW BOOTH & REGISTRATION Premium booth placement on the exhibit floor 20 X 20 footprint Booth location is prioritized by date signed contract Non-competitive booth placement Diamond sponsorship includes 5 conference registrations ($17,475 value) Additional registrations may be purchased based on individual solution provider pricing with a 35% discount One registration with your package may be used for a client that is speaking for you during your IP session INTELLECTUAL PROPERTY SPEAKING OPPORTUNITY 30-minute breakout session (co-presenters are encouraged) RECOGNITION NETWORKING Showcasing a case study, market research or industry study Speaker headshots, info, presentation title and short description labeled on conference agenda, on-site signage throughout the space, on the conference website, in the conference mobile app & conference brochure 1-minute introduction of one of your company s representatives on the main stage prior to a keynote session Option to provide one or both a full page ad insert (8.5 X 11 ) and a branded promotional product in the conference attendee bag Both insert and promotional product must be approved by CMA Targeted campaigns during the conference via the conference app You will be recognized on-site as a Diamond sponsor of the CMA on the conference website, in the conference brochure, passport, conference app, directional signage, dining tables and highlighted on the main stage slides Company name, logo and description featured in Exhibitors section of conference app Logo and booth location will be available in both the conference passport and on the conference floor map in the app 6 invitations to a Private Dinner hosted by you on Tuesday evening of the conference. The CMA will assist in attendee invitations. Two Rounds of Solution Provider Demos 3 rounds of 15 minutes each held Monday evening prior to the start of the networking reception and 3 rounds of 15 min each Tuesday afternoon prior to the last Keynote session of the day Meals, breaks & receptions are in the solutions hall. As a Diamond sponsor, stations will be located close to your booth to enhance traffic ALL NEW FEATURE! 1:1 meeting scheduling within the app, moving your digital connections to face-to-face conversations During and for 1 month after the conference, you will have continued access, which includes the full list of who registered & downloaded the app IMPORTANT: Only after an attendee has activated their app, you will be able to send messages through the app Lead retrieval system, allowing you to scan attendee badges throughout the conference. Within your own exhibitor portal, you have real-time access to your leads throughout the conference and you will receive a post-conference report with full contact information for all scanned leads 6 AFTER THE SHOW Company logo and website link featured on conference webpage post-conference Final attendee list sent 1 week post-conference Lead report with full contact information sent to main company contact 24 hours after conference LEVEL LEGEND Unique benefits to Diamond Sponsors Available to ALL sponsor levels

8 Platinum Sponsorship (List Price: $25,000) Our Platinum Level Sponsorship is back and with more benefits for the 2018 Category Management & Shopper Insights Conference. The Platinum sponsorship is our renowned level of sponsorship that provides you excellent positioning on the exhibit floor, speaking engagement listed in the agenda and numerous networking opportunities and making better and more valuable connections. With this sponsorship, your company will get premier placement on the exhibition floor in higher areas of attendee traffic with numerous networking opportunities not every other exhibitor will have. This sponsorship puts your company in the foremost position to provide ROI, connections and an unparalleled experience from start to finish. BEFORE THE SHOW Access to the attendee list 2 weeks prior to the conference with updates on a weekly basis leading up to the event (Name, Title, Company) Company logo and website link featured on conference webpage Company logo highlighted on marketing and promotional materials DURING THE SHOW BOOTH & REGISTRATION Top-tier booth placement on the exhibit floor 20 X 10 footprint Booth location is prioritized by date signed contract Non-competitive booth placement Platinum sponsorship includes 4 conference registrations ($13,980 value) Additional registrations may be purchased based on individual solution provider pricing with a 30% discount One registration with your package may be used for a client that is speaking for you during your IP session INTELLECTUAL PROPERTY SPEAKING OPPORTUNITY 30-minute breakout session (co-presenters are encouraged) RECOGNITION Showcasing a case study, market research or industry study Speaker headshots, info, presentation title and short description labeled on conference agenda, on-site signage throughout the space, on the conference website, in the conference mobile app & conference brochure Option to provide one or both a full page ad insert (8.5 X 11 ) and a branded promotional product in the conference attendee bag NETWORKING Both insert and promotional product must be approved by CMA Targeted campaigns during the conference via the conference app You will be recognized on-site as a Platinum sponsor of the CMA on the conference website, in the conference brochure, passport, conference app, directional signage, dining tables and highlighted on the main stage slides Company name, logo and description featured in Exhibitors section of conference app Logo and booth location will be available in both the conference passport and on the conference floor map in the app Two Rounds of Solution Provider Demos 3 rounds of 15 minutes each held Monday evening prior to the start of the networking reception and 3 rounds of 15 min each Tuesday afternoon prior to the last Keynote session of the day Meals, breaks & receptions are in the solutions hall. As a Platinum sponsor, stations will be located close to your booth to enhance traffic ALL NEW FEATURE! 1:1 meeting scheduling within the app, moving your digital connections to face-to-face conversations During and for 1 month after the conference, you will have continued access, which includes the full list of who registered & downloaded the app IMPORTANT: Only after an attendee has activated their app, you will be able to send messages through the app Lead retrieval system, allowing you to scan attendee badges throughout the conference. Within your own exhibitor portal, you have real-time access to your leads throughout the conference and you will receive a post-conference report with full contact information for all scanned leads 7 AFTER THE SHOW Company logo and website link featured on conference webpage post-conference Final attendee list sent 1 week post-conference Lead report with full contact information sent to main company contact 24 hours after conference LEVEL LEGEND Unique benefits to Platinum Sponsors Available to ALL sponsor levels

9 Gold Plus Sponsorship (List Price: $20,000) Our Gold Plus Level Sponsorship is a prominent sponsorship at the 2018 Category Management & Shopper Insights Conference that gives you the status among your prospective clients across the board. The Gold Plus sponsorship is an excellent opportunity to give your company exposure and traffic throughout the entire flow of the conference. With this sponsorship, your company will get high traffic booth placement on the exhibit floor, speaker engagement listed in the agenda and networking opportunities for making better and more valuable connections where you will get the chance to lure attendees in. The Gold Plus level sponsorship puts your company in great position to provide ROI, connections and an unparalleled experience from start to finish. BEFORE THE SHOW Access to the attendee list 2 weeks prior to the conference with updates on a weekly basis leading up to the event (Name, Title, Company) Company logo and website link featured on conference webpage Company logo highlighted on marketing and promotional materials DURING THE SHOW BOOTH & REGISTRATION Pronounced booth placement on the exhibit floor 10 X 10 footprint Booth location is prioritized by date signed contract Non-competitive booth placement Gold Plus sponsorship includes 3 conference registrations ($10,485 value) Additional registrations may be purchased based on individual solution provider pricing with a 20% discount One registration with your package may be used for a client that is speaking for your during your IP session INTELLECTUAL PROPERTY SPEAKING OPPORTUNITY 30-minute breakout session (co-presenters are encouraged) RECOGNITION NETWORKING Showcasing a case study, market research or industry study Speaker headshots, info, presentation title and short description labeled on conference agenda, on-site signage throughout the space, on the conference website, in the conference mobile app & conference brochure Providing a full page ad insert (8.5 X 11 ) in the conference attendee bag Ad insert must be approved by CMA. You will be recognized on-site as a Gold Plus sponsor of the CMA on the conference website, in the conference brochure, passport, conference app, directional signage, dining tables and highlighted on the main stage slides Company name, logo and description featured in Exhibitors section of conference app Logo and booth location will be available in both the conference passport and on the conference floor map in the app Two Rounds of Solution Provider Demos 3 rounds of 15 minutes each held Monday evening prior to the start of the networking reception and 3 rounds of 15 min each Tuesday afternoon prior to the last Keynote session of the day Meals, breaks & receptions are in the solutions hall. As a Gold Plus sponsor, stations will be located close to your booth to enhance traffic ALL NEW FEATURE! 1:1 meeting scheduling within the app, moving your digital connections to face-to-face conversations During and for 1 month after the conference, you will have continued access, which includes the full list of who registered & downloaded the app IMPORTANT: Only after an attendee has activated their app, you will be able to send messages through the app Lead retrieval system, allowing you to scan attendee badges throughout the conference. Within your own exhibitor portal, you have real-time access to your leads throughout the conference and you will receive a post-conference report with full contact information for all scanned leads AFTER THE SHOW Company logo and website link featured on conference webpage post-conference Final attendee list sent 1 week post-conference Lead report with full contact information sent to main company contact 24 hours after conference LEVEL LEGEND Unique benefits to Gold Plus Sponsors Available to ALL sponsor levels 8

10 Gold Sponsorship (List Price: $15,000) Our Gold Level Sponsorship will provide you with the opportunities to drive traffic for the 2018 Category Management & Shopper Insights Conference. This sponsorship is an opportunity to expose your company to each attendee throughout the conference. The Gold sponsorship provide ROI, connections and an unparalleled experience from start to finish. BEFORE THE SHOW Access to the attendee list 1 week prior to the conference with updates on a weekly basis leading up to the event (Name, Title, Company) Company logo and website link featured on conference webpage Company logo highlighted on marketing and promotional materials DURING THE SHOW BOOTH & REGISTRATION RECOGNITION NETWORKING Booth placement on the exhibit floor 10 X 10 footprint Booth location is prioritized by date signed contract Non-competitive booth placement Gold sponsorship includes 3 conference registrations ($10,485 value) Additional registrations may be purchased based on individual solution provider pricing with a 15% discount Providing a half page ad insert (8.5 X 5.5 ) in the conference attendee bag Ad insert must be approved by CMA You will be recognized on-site as a Gold sponsor of the CMA on the conference website, in the conference brochure, passport, conference app, directional signage, dining tables and highlighted on the main stage slides Company name, logo and description featured in Exhibitors section of conference app Logo and booth location will be available in both the conference passport and on the conference floor map in the app Two Rounds of Solution Provider Demos 3 rounds of 15 minutes each held Monday evening prior to the start of the networking reception and 3 rounds of 15 min each Tuesday afternoon prior to the last Keynote session of the day Meals, breaks & receptions are in the solutions hall. As a Gold sponsor, stations will be located close to your booth to enhance traffic ALL NEW FEATURE! 1:1 meeting scheduling within the app, moving your digital connections to face-to-face conversations During and for 1 month after the conference, you will have continued access, which includes the full list of who registered & downloaded the app IMPORTANT: Only after an attendee has activated their app, you will be able to send messages through the app Lead retrieval system, allowing you to scan attendee badges throughout the conference. Within your own exhibitor portal, you have real-time access to your leads throughout the conference and you will receive a post-conference report with full contact information for all scanned leads AFTER THE SHOW Company logo and website link featured on conference webpage post-conference Final attendee list sent 1 week post-conference Lead report with full contact information sent to main company contact 24 hours after conference LEVEL LEGEND Unique benefits to Gold Sponsors Available to ALL sponsor levels 9

11 Silver Sponsorship (List Price: $12,000) Our Silver Level Sponsorship is designed to ensure that we provide you with the opportunities to drive traffic for the 2018 Category Management & Shopper Insights Conference. This sponsorship will expose your company to each attendee throughout the conference. The Silver sponsorship will allow you the opportunity to achieve a solid ROI, expand industry connections and have an unparalleled experience from start to finish. BEFORE THE SHOW Access to the attendee list 1 week prior to the conference with updates on a weekly basis leading up to the event (Name, Title, Company) Company logo and website link featured on conference webpage Company logo highlighted on marketing and promotional materials DURING THE SHOW BOOTH & REGISTRATION RECOGNITION NETWORKING Booth placement on the exhibit floor 10 X 10 footprint Booth location is prioritized by date signed contract Non-competitive booth placement Silver sponsorship includes 2 conference registrations ($6,990 value) Additional registrations may be purchased based on individual solution provider pricing with a 10% discount Providing a half page ad insert (8.5 X 5.5 ) in the conference attendee bag Ad insert must be approved by CMA You will be recognized on-site as a Silver sponsor of the CMA on the conference website, in the conference brochure, passport, conference app, directional signage, dining tables and highlighted on the main stage slides Company name, logo and description featured in Exhibitors section of conference app Logo and booth location will be available in both the conference passport and on the conference floor map in the app Two Rounds of Solution Provider Demos 3 rounds of 15 minutes each held Monday evening prior to the start of the networking reception and 3 rounds of 15 min each Tuesday afternoon prior to the last Keynote session of the day Meals, breaks & receptions are in the solutions hall. As a Silver sponsor, stations will be located close to your booth to enhance traffic ALL NEW FEATURE! 1:1 meeting scheduling within the app, moving your digital connections to face-to-face conversations During and for 1 month after the conference, you will have continued access, which includes the full list of who registered & downloaded the app IMPORTANT: Only after an attendee has activated their app, you will be able to send messages through the app Lead retrieval system, allowing you to scan attendee badges throughout the conference. Within your own exhibitor portal, you have real-time access to your leads throughout the conference and you will receive a post-conference report with full contact information for all scanned leads AFTER THE SHOW Company logo and website link featured on conference webpage post-conference Final attendee list sent 1 week post-conference Lead report with full contact information sent to main company contact 24 hours after conference LEVEL LEGEND Unique benefits to Silver Sponsors Available to ALL sponsor levels 10

12 Additional Sponsorship Information Exhibitor Event Schedule: Freeman Move-In: - Sunday May 6th 8:00 AM Exhibitor Move-In: - Sunday May 6th 3:00 PM 6:00 PM - Monday May 7th - 8:00 AM 12:00 PM *(Platinum & Diamond: if you need more time, please contact Jill Tichy at jtichy@cpgcatnet.org to discuss time frame options) Event Opens: - Monday May 7th 12:00 PM Event Closes: - Wednesday May 9th 12:00 PM Exhibitor Move-Out: - Wednesday May 9th 12:30 PM 4:30 PM Solutions Hall is in the Presidential Ballroom (exhibit area) at The Gaylord Opryland *FREEMAN will be the expo service company for the 2018 conference. Additional Details: Booth includes: 10 Backdrop Pipe & Drape (3 Side Drape) 1 Company sign (provided by Freeman) 1 Wastebasket 1 Power strip *20 X 20 booths do not have pipe and drape FOR AN ADDITIONAL $100.00, CMA WILL PROVIDE: 1 6 x 30 High table draped show color 2 Padded chairs Payment Terms 50% deposit due upon signed agreement with the CMA. Balance due April 1st, NO EXCEPTIONS. NEXT STEPS Sign up now to receive PRIORITY booth placement in Solution Hall. *The earlier you sign, the higher on the priority list you will be placed Contact Phil McGrath at pmcgrath@cpgcatnet.org or call for more information 2018 CONFERENCE FLOOR LAYOUT Breakout Breakout Sessions Sessions (upstairs) F O Y E R Registration Solutions Hall Presidential North Ballroom General Session Presidential South Ballroom Main Stage 11 Breakout Sessions (upstairs)

13 2018 Conference App Features Lead Retrieval Get unlimited scanning, quick lead qualification, and the ability to measure your booth staff s performance all on one device & event app. Rate the quality of your leads with just a few taps then add your notes. Make edits to your leads at any time in your exhibitor portal, so if you re booth is extremely busy, you can quickly qualify your scanned leads in the exhibitor portal and add important notes later. Exhibitor Portal Access The booth admin for each exhibiting company will be able to login to their own exhibitor portal to view their profile as it is listed in the Content Management System. Once you provide your booth admin information you will gain access to the portal to update your company profile and materials. You can add collateral to your exhibitor profile within the app as well as designate staff members from the attendee list. This is where you can manage your leads as well. In-App Messaging Attendees that have Direct Messaging enabled on their profile and have logged into the app, will be able to receive app messages either via in-app notifications or . All New In-App Meeting Requests New to this years app, attendees will have access to request a scheduled meeting with you or another attendee. An easy way for you to generate more 1:1 meetings is by using a promoted post or targeted campaign! Interested attendees can schedule a meeting with available booth staff instantly from your targeted campaign in-app ad. Targeted Campaigns (A La Carte Paid Opportunity) Exhibitors can get high quality leads with all new Targeted Campaigns a way for you to connect and meet with the right attendees. You have the ability to create enticing promotions, targeted to attendees from the companies of your choice. Promoted Posts (A La Carte Paid Opportunity) Promoted Posts are messages that appear pinned to the top of the Activity Feed in the app during high traffic times throughout the agenda, after a keynote session or during a networking break for example. 12

14 We look forward to seeing you at this year s event! Interested in becoming a member of the CMA? Get 10% off your sponsor package on top of dozens of other benefits the CMA has to offer! For membership information or additional information about securing your sponsorship, contact: Philip McGrath pmcgrath@cpgcatnet.org PH: *To see what our 2017 conference had to offer, visit 13