Short-term stay software paired with travel programs designed for the Senior Housing Industry

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1 Short-term stay software paired with travel programs designed for the Senior Housing Industry SimpleStays can assist you with: ~Organized short-term stay programs ~Prospect engagement through travel & lodging ~Resident inter-community travel & lodging perks ~Employee retention & recruiting travel bonuses!1

2 What will our software do for the Senior Living Industry Automate the reservation communication process & house keeping alert systems for uniformity and accountability Allow current residents, staff and potential residents the opportunity to interact with your company through community-specific travel booking pages Promotional code systems allow the ability to offer, book and track free of charge stays Track reservations, occupancy, and expenses associated with short-term stays through a simple cloud based community dashboards Integrate with your finance, sales, marketing, operations and human resource teams to create innovative technology solutions 04!2

3 A software solution uniquely designed for Senior Living 1 A simple, organized, technology-driven system designed for line level operation and sales teams to manage the short-term stay process 2 Offering sales teams the ability to re-engage with all the leads in their databases through targeted travel opportunities (creating your own Airbnb-style timeshare programs) 3 Adding short-term stay occupancy percentages to overall company percentages 4 Offering the ability to increase NOI by monetizing short-term stay programs while simultaneously tracking the expenses associated with them 5 Offering a new way for companies to interact with their employees and for their employees to interact with their company, through travel and personal experiences!3

4 A simple dashboard dedicated to line level staff On demand training video series & support for staff Managing reservations and communication Tracking revenue and expenses!4

5 Using travel & lodging to capitalize on unused inventory and increase occupancy 1 Offering vetted potential residents the opportunity to book promotional or paid stays at their communities of choice enables a new form of engagement for your sales teams 2 Organized short-term stay lodging offers the opportunity to boost occupancy percentages while also increasing the potential for move-ins 3 4 Companies with communities in their portfolio can offer inter-community travel programs for residents which would serve as both a perk and potential revenue generator for the company (3 years living with your company = 3 complimentary nights lodging) Adding a employee bonus travel program for retention & recruitment offers their staff a new way to engage with the company, and something to get excited about (3 years working for your company = 3 bonus nights lodging at a community) 5 In this competitive market, increasing communities & companies occupancy rates by even 1 percentage point can make the difference between happy and unhappy investors!5

6 Potential residents lead nurturing and external marketing Concepts for your sales teams to consider 1 With our promotional code program, potential residents or family members can visit & try us out at their convenience (when they are ready) by visiting a communities travel site to book their stay 2 Through direct advertising, use travel and inexpensive short-term lodging as a way to "vet potential residents by having them sign up for Boomer Living Travel 3 Involving residents in the sales process by providing them with promotional codes that they can offer their friends and family (potential residents) to visit their community or other featured communities 4 5 Similar to a timeshare sales model, potential residents must commit to a tour or meeting with a sales professional New sales dialogue: Did you know we have more than 150 communities and as a resident of one community, you have access to all of them for discounted travel and lodging!6

7 Internal marketing: energizing your communities by creating a travel focused conversation Concepts for your marketing teams to consider Short, fun and structured travel video series focused on the property locations and attractions/ activities in the area. Highlight employment milestones with travel gifts (airfare/rental cars/ Disney -15 years) (Slogan) Internally market the program as one travel program for all of us! (buy-in on engagement will raise customer service levels) (Slogan) Treat your fellow travelers like you want to be treated when you are on your vacation! (buy-in on engagement will raise customer service levels) Travel-focused social media site(s) for employees and residents who wish to post approved stories & vacation pics of the properties they visited!7

8 Coming to a community near you in 2019!!8