a guide to selling your home selling your home It's all about you The home selling process Frequently asked questions What we do for you

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1 selling your home It's all about you The home selling process Frequently asked questions What we do for you Our 14-point marketing plan Maximizing your home's value Why Keller Williams Realty About The Nelson Project What our clients say

2 it's all about you Our real estate business has been built around one guiding principle: It's all about you. Your needs Your dreams Your concerns Your questions Your finances Your time Your life My entire focus is on your complete satisfaction. In fact, we work to get the job done so well, you will want to tell your friends and associates about it. Maybe that's why over 60% of our business comes from repeat customers and referrals. Good service speaks for itself. We look forward to the opportunity to earn your business too.

3 the home selling process There are a lot of details to be handled when selling a home. It is our job to streamline the home sale process for you, ensuring everything is completed as quickly and efficiently as possible. This overview was designed to help you understand the various steps along the way. Preparing for Sale Conduct comparative market analysis to establish a fair market value of your home Prepare and complete the listing agreement Recommend repairs or improvements to maximize your home's value Place a lock box on your property, if needed Marketing your Home Follow our personalized 14-point marketing plan. Communicating with You Contact you regularly with feedback Prepare and deliver regular progress reports Discuss all marketing activities with you Coordinating the Sale Pre-qualify potential buyers Present and discuss all offers with you Negotiate your transaction with the other agent Prepare and finalize the closing Other Ways We Can Help Arrange for an agent to assist you in your relocation Recommend a moving company Provide you with a helpful moving checklist Recommend preferred companies for related services How long does it take to sell a home? There is no easy answer some homes sell in a few days, others may take several months. key factors influencing a sale can give you significant control over market time. Recognizing the The proper balance of these factors will expedite your sale: LOCATION TIMING TERMS COMPETITION CONDITION PRICE We will work hard to make the sale of your home as smooth and stress -free as possible!

4 frequently asked questions Are there things we should do to our home to help ensure the maximum price? Yes. There is a benefit to making sure your home looks its best prior to offering it for sale. There are also small remodeling jobs that will pay off at resale. We can advise you about specific improvements that will increase your home's marketability and value. How often will you advertise our property? We don't just list homes; we market them. We will make sure your home is marketed to potential buyers around the clock, 24 hours a day, 7 days a week. We will customize a marketing plan to reach the types of buyers most likely to purchase your home. We know how to maximize the power of the internet for our clients, while also using traditional methods including realtor networks, brochures, yard signs and direct mail. Will you be present at all showings? At open houses a member of our team will be there. For showings, potential buyers will bring their own agents to see your home. Most buyers prefer only their own agents be present when evaluating a prospective new home. What if another agent tells us they can get us more for the house? Some agents will quote a higher listing price just to get your business, but an overpriced house will not sell. If you choose to work with us, we will conduct a comparative market analysis prior to recommending an asking price for your home. We will explain how we arrived at the price, but ultimately the decision is up to you. We will offer our professional opinion on how the market will value your home. Do we have any responsibilities during the marketing of our home? Your primary job during the sale of your home is to keep it neat and clean for showings and open houses. A large part of a home's appeal involves staging, which is everything from furniture placement to home fragrance. We will advise you on how to stage your home well, giving you easy tips and quick fixes to maximize your home's appeal. What happens once we get an offer? We will help you consider each offer and negotiate the best deal for you. Once you've accepted an offer, we will guide you through the entire closing process and ensure everything proceeds smoothly.

5 what we do for you All real estate agents will claim they can sell your house... We promise to sell your house at the maximum price, with minimum hassle. Selling a home successfully requires experience, time and resources. Experience From pinpointing an optimal asking price to writing a purchase agreement and negotiating terms of sale, real estate transactions are a science. Time Selling a home involves hours of open houses, phone calls and paperwork that you shouldn't have to worry about. We will take care of it all for you. Resources Yard signs, brochures, ads, direct mail and Internet technology. Keeping your home in front of potential buyers requires marketing 24 hours a day, 7 days a week. 82% of home sales are the result of agent connections Source: National Association of REALTORS Selling your home can be a daunting task. We work hard so our clients can enjoy having their homes sold worry-free and profitably. We would love the opportunity to earn your business.

6 our 14 -step marketing plan Our 14-step marketing plan is designed to get your home the maximum amount of exposure in the shortest period of time. Each step involves proven techniques that leverage the opportunities to showcase your home to key people that can either buy your home or help us find the right buyer: Prospective homebuyers, local real estate agents and investors. We will: 1. Price your home strategically to be competitive with the current market and current price trends. 2. Stage your home to showcase features that buyers are most interested in: uncluttered rooms and closets, fresh paint and pleasing drive-up appeal. 3. Place For Sale signage, complete with property flyers that are accessible to drive-by prospects. 4. Use an Interactive Voice Response system to provide free recorded information about your home 24 hours a day, 7 days a week. Each inquiry will be followed-up with a personal phone call. 5. Distribute Just Listed marketing to neighbors, encouraging them to tell their family and friends about your home. 6. Optimize your home's Internet presence by posting it on local and global MLS systems and adding multiple photographs and creative descriptions. 7. Create a 360 virtual tour of your home and place it on multiple websites to attract local and out-of-town buyers. 8. Create a home book, comment cards and flyers for your property. Showcasing additional information and photos of your home and neighborhood will attract extra attention. 9. Target my marketing to active real estate agents that specialize in selling homes in your neighborhood. 10. Include your home in our company/mls tour to allow other agents to see your home first hand. 11. Advertise your home in our real estate magazine and direct mail campaigns. 12. Create an Open House schedule to promote your home to prospective buyers. 13. Target our marketing to active buyers and investors in my database that are looking for homes in your price range and area. 14. Provide you with weekly updates detailing my marketing efforts, including comments from prospective buyers and agents that have visited your home.

7 some of the places we advertise for you Keller Williams Premier Homes Magazine with monthly 16,000 distribution Yard Sign Just Listed Postcards Virtual Tour link to our full database

8 The more people who see your home, of homebuyers begin their home search on the internet. THE MORE LIKELY YOU LL SELL YOUR HOME. 70% 92% 40%... of homebuyers consider the addition of property photos to an online listing as very important.... more views occur with a Virtual Tour than without. Genuine TourFactory Virtual Tours make it easy for buyers to contact your Real Estate professional directly. The automated sent to the homebuyers acknowledges that your Real Estate professional has received their message instantly, building consumer confidence with every inquiry. TourFactory Virtual Tours empower your Real Estate professional to control your homes information and distribute it to the most powerful home searching locations on the Internet.... HomeDebut.com Realtor.com DuPontRegistry.com Yahoo.com

9 I will funnel prospective buyers through my Powerline system, forcing them to get home information via your audio ad. This eliminates the possibility that a buyer wrongly disqualifies themselves based on the home s features before I have had the opportunity to work with them. The moment they call I am notified with their phone number, name and address so I can follow-up while they are interested in your property. After identifying them, I don t wait for the buyer to call me; I call them. I then qualify them and sell your home. I don t sit passively by and wait for an offer. This ensures you get the highest possible sales price for your home.

10 Powerline Listing Presentation The Concept: How I Will Obtain The Maximum Sales Price For Your Home At this moment, there is a fixed universe of buyers in our marketplace. When we introduce your home to this universe of buyers, in order to create the best environment for the highest possible offer we must accomplish two goals: 1. We must maximize your homes exposure so that as many potential buyers see it as possible 2. I must be able to identify potential buyers that have expressed interest so that I can follow up and sell them your home Traditional marketing that most realtors use, the me-too copy cat strategy will not achieve either of these goals. Most agents will list your home on the MLS, put a yard sign with a brochure box out front, place a print ad with a text description of your home in a newspaper or magazine and put on an open house. While these marketing techniques will introduce your home to the universe of potential buyers, without the use of call-capture they are reactive; meaning they require that a prospect call me for me to know they are interested in your home. Worse, in many cases when prospects call on reactive advertisement they get redirected to another listing if they do not make contact with the listing agent immediately. Don t believe me? Call an office ad on a listing and see what happens. Reactive marketing does not help me sell your home at the maximum sales price; in fact it puts us in a position of weakness in the negotiation process because I will usually only be working with a single buyer at a time. Introducing your home to the universe of buyers using the Powerline call-capture system allows me to maximize your homes exposure in a proactive manner; I identify the interested prospects, not the other way around. This helps me sell your home at the maximum sales price because I will be selling your home to multiple buyers at the same time. My Powerline service is a selling tool that helps me sell your home for the maximum sales price because it generates more buyer calls. Iit enables prospective buyers to call into a pressure-free audio ad that provides information 24 hours a day, creating maximum exposure. When the prospective buyers do call, my service captures their phone number, name and address and delivers it to me immediately so I can follow-up. This gives me accountability; this enables me to be proactive and create a situation where I have multiple buyers bidding for your home. Selling your home at the highest possible price is about maximizing exposure, and just as importantly accountability. Powerline helps me accomplish those goals. Let me demonstrate this to you

11 maximizing your home's value One of the benefits we offer our clients is advice on which remodeling projects bring the greatest added value at resale. While our years of experience have taught us which improvements are valued most in this local area, we weigh that against regional and national averages to draw the most accurate, statistically -sound recommendations. For our region, here's the average return on investment for some common projects: Bathroom remodel South 94.1% Deck addition South 76.1% Window replacement South 79.2% Attic bedroom South 79.9% Family room addition South 77.3% Roofing replacement South 70.4% Master suite addition South 86.7% Major kitchen remodel South 85.1% Basement remodel South 75.6% Sunroom addition South 73.9% Source: REALTOR magazine, December 2004 Your specific return on investment will depend on the value of your home, value of similar homes in your neighborhood, the availability and pricing of new homes, and the rate at which property values are changing in surrounding neighborhoods. Ultimately, a remodel can increase your equity when you sell. Our goal is to net you the most money possible. We will help you decide which specific projects will maximize your home's sale price.

12 why Keller Williams Realty There is a reason more and more agents are making the change to Keller Williams Realty. Here's why it matters to you: Knowledge Powerful curriculum through Keller Williams University keeps us ahead of trends, tools and advancements in the real estate industry. Speed Leading-edge technology solutions accelerate our efficiency and productivity. Teamwork Contrary to other real estate companies, Keller Williams Realty was designed to reward agents for working together - to serve clients better. Reliability Keller Williams Realty was founded on the principles of trust and honesty, emphasizing the importance of having the integrity to do the right thing and always putting our clients' needs first. Success Keller Williams Realty is the fastest growing real estate company in North America. When you offer a superior level of service, the word spreads fast. As part of the Keller Williams Realty team, we look forward to providing you with a phenomenal real estate experience!

13 about us The Nelson Project Brief Resume Over $42,000,000 of successfully closed real estate transactions KW Gold Star Producer 2004, 2005 & 2006 KW Silver Star Producer 2003 KW Bronze Star Producer 2002 Top 5 Producer 2004 Top 10% Producer 2004 KW Master Faculty KW Agent Leadership Council 2004, 2005 eagent Leadership Council 2004, 2005 eagent Certification GRI Certification Austin Board of Realtors National Association of Realtors Members Austin Multiple Listing Service

14 what our clients say We have recently sold our home and wanted to pass on the name of our wonderful realtor in case you or someone you know is thinking of buying or selling... Please consider working with The Nelson Project of Keller Williams. We cannot say enough good things about Julie and her team. When we decided to begin the process of selling our home, we interviewed other agents and never felt quite comfortable with them. Julie instantly impressed us with her knowledge and appreciation of Central Austin, her straight forward approach to the selling process, and her endless patience in answering our numerous questions. In addition, she is intelligent, friendly, extremely competent and detail-oriented. In short, just the kind of person you want on your side during the potentially stressful time of buying or selling a home. Please pass on her name to one and all! - Liz & Steve Julie was personable and technically savvy. She listened and sent us listings that were below our highest price range, which I appreciated. Other agents seemed to push us into higher prices. We feel we paid a good price and found a great agent! - A. Gentle While most realtors are trying to be #1, Julie Nelson remembers to put her clients in first place. Not only is she very professional, but she is also a joy to work with. When I wanted to buy, she got me in the right location at the right price. And when I was ready to sell, she sold it within a week! - A. Reichert The Nelson Project advocates on behalf of their clients and truly understand the market. They have a real talent in presenting all the information in a positive, factual manner that is easy to absorb. They create a partnership with their clients that goes beyond the real estate transaction, they are a resource for their clients, before and after the sale. - S. Acevedo / J. Osimo Very easy -going and extremely savvy in her field, Julie was an absolute joy to work with. She always seemed one step ahead in the process, which was an enormous help for us as first time buyers. Not only did we have a wonderful ally in the most important decision we've ever made, but we also gained a friend. She'll be the first call we make when we decide to buy again. - S. Birkenmayer / W. Sklar Oh yeah, don't worry about us as clients. You will forever be our agent. We think you're an awesome person and an industry badass! I recommend you to everyone I know. Thanks again! - E. O'Brian