Partner Education Session January 29, 2019

Transcription

1 Partner Education Session January 29, 2019 Booking Experiences Made Easier: Introducing FareHarbor

2 Meet the Team Deleyse Langdale, CTA VP, Global Tourism Development UK & Ireland Australia & NZ Jaimie du Bois, CTA Tourism Development Manager US, Canada, & Mexico Susan Takano, CTA Tourism Development Manager Europe & Asia Lilly Owsley, CTA Sales & Tourism Development Coordinator Team Support

3 What does Tourism Development do? Target domestic & international visitors through traditional travel trade channels including tour operators, travel agents, receptive operators, OTA s and media, while remaining proactive in seeking opportunities from any new & emerging distribution channels.

4 Top 10 Markets: Domestic 1. San Francisco-Oakland-San Jose, CA 2. Sacramento-Yolo, CA 3. Los Angeles-Riverside-Orange County, CA 4. New York-Northern New Jersey 5. San Diego, CA 6. Seattle-Tacoma-Bremerton, WA 7. Chicago-Gary-Kenosha, IL 8. Washington-Baltimore, DC 9. Phoenix-Mesa, AZ 10. Portland-Salem, OR-WA

5 Top 10 Markets: International 1. Canada 2. United Kingdom 3. Germany 4. Australia 5. France 6. China 7. Mexico 8. Japan 9. Denmark 10. Republic of Ireland

6 How we do it Partnerships with BrandUSA, Visit California, SF Travel, CA DMO s Trade Shows; reach highly targeted travel trade professionals & media Outreach & Training: travel agents & tour operators Familiarization (FAM) Tours to showcase the destination & product Targeted external communications Marketing co-op programs with tour operators/airlines/distributors Targeted industry insights for SCT partners: newsletters, webpage Industry education programs for Sonoma County partners

7 Examples of Travel Trade Tour Operators: (B2B & B2C) Infinity, CANUSA, Virgin Holidays Travel Agent Consortia: (B2C) Virtuoso, ABC, TravelManagers, Travel Counsellors Independent Travel Agent: (B2C) Lorene sharptonguedconsulting Receptive Operators & Bed Banks: (B2B) Hotelbeds, Bonotel, TourMappers GDS: (B2B) Sabre, Travelport, Amadeus OTA s: (B2B & B2C) Expedia, Viator, Tabikobo, Travelzoo

8 Check out our new Partners Page! To learn more about Global Tourism Development, go here: rtners/tourism-development We ll be sure to send this out in our follow-up to today s session Thank you!

9 Grow Your Sales Channels Caroline Connors & Katelin McCarthy Account Executives

10 By a show of hands...

11 Where it all began:

12 Who is FareHarbor? Joined the Booking.com family in 2018 #1 rated Tours & Activities Software by Capterra & Phocuswright employees across seven offices (Sydney, Honolulu, San Francisco, Denver, Minneapolis, Boston, and Amsterdam). 8,000+ vendors and over 70,000 bookable activities. Largest online reservation platform More than $3B in transactions annually.

13 FareHarbor s Goal: Make your life easier Automatic s and texts Advanced reporting Online booking cutoffs 3-click rebooking 24/7 support line Track inventory and assign crew + Get you More Bookings

14 What are online conversions? Online Conversions Visitors to your website that book

15 Online Customer Breakdown 01. People who book 02. People who don t book & shouldn t have 03. People who don t book but should have

16 Building Trust Safe & Secure High Resolution Images Credibility

17 Ease of Checkout Strong Call to Action Mobile Friendly Minimize Steps

18 How can we dive deeper?

19 Industry Standard

20 Early Success

21 Behavior Flow - Updated Site Navigation BEFORE Website generated a lot of traffic, but was hard to navigate & make a decision Bounce Rate: 51% E-commerce Conversion Rate: 1.7% AFTER Segmented Homepage, corrected navigation issues seen in Behavior Flow Reports Bounce Rate: 38% E-commerce Conversion Rate: 2.5%

22 FareHarbor Flows

23 Book!

24 Your website is your #1 salesperson

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27 Key Takeaways Track conversions Gain insights from your GA and reservationists Implement changes

28 Partnerships

29 Embrace the full potential of the activity market Online Travel Agencies Travel Agents Concierge Desks Tour Suppliers

30 Online Travel Agency Partnerships - Connect to all major 3rd party resellers through seamless API integrations at no cost. - Live Availability makes it impossible to overbook. - Quality > Quantity

31 What is FareHarbor Connect?

32 FareHarbor Affiliate Portal - Direct access for concierge desks and travel agents to book your tours & activities. - Save your reservationists & accountants time. - Hotels can track their agent s personal sales.

33 Trackable Book Buttons - Easy online solution, track price variations and commissions - Makes it simple to see where bookings are coming from and how your customers find out about you

34 FareHarbor Partner Program - Connectivity through community - cross-promote activities of other FareHarbor clients and earn commission. - Channel Development can help you make connections with our clients that are part of the Partner Program.

35 Reserve with Google

36 We have one goal: To get you more bookings. - We re constantly looking for ways to reach a broader audience on your behalf - These partnerships allow you to expand your business across other platforms, while FareHarbor converts the traffic already landing on your website

37 Thank you! Caroline Connors and Katelin McCarthy Account Executives