MAUS MasterPlan Sample Report

Transcription

1 MAUS MasterPlan Sample Report Prepared for: Abco Company Details: Abco Company Phone: Int Phone: Web:

2 Table of Contents EXECUTIVE SUMMARY... 3 Business Background... 4 FINANCIAL GRAPHS... 5 Sales & Profits... 7 Proof of Sales & Profit... 9 Achievement of Goals BUSINESS ANALYSIS Business Overview Operational Review COMPANY TIMELINE Financial History Sales by Product The 80:20 Rule MARKET ANALYSIS MARKET PROFILE Market Trends Market Segmentation CONCLUSIONS ON CURRENT WIDGET PROGRAM BENEFIT ANALYSIS COMPETITOR ANALYSIS Major Competitors Competitive Positioning SWOT & OBJECTIVES SWOT ANALYSIS SWOT ANALYSIS Mission Statement OBJECTIVES SHAREHOLDER (EXIT, SUCCESSION, INVESTOR) (GOALS) CORPORATE OBJECTIVES (GOALS) MARKETING OBJECTIVES (GOALS) PRODUCTION OBJECTIVES (GOALS) OTHER OBJECTIVES (GOALS) Summary of Performance THE PLAN MARKETING PLAN MARKETING STRATEGIES PRODUCT STRATEGIES SUPPLY PRICING STRATEGIES DISTRIBUTION STRATEGIES GENERAL MARKETING STRATEGIES HUMAN RESOURCE PLAN FINANCIAL PLAN PRODUCTION PLAN Copyright. All Rights Reserved.. 1

3 MILESTONES STRATEGIES MILESTONES FINANCIAL STATEMENTS PROFIT & LOSS STATEMENT CASHFLOW STATEMENT BREAK-EVEN STATEMENT LONG TERM FORECAST FIVE YEAR BREAKEVEN STATEMENT Copyright. All Rights Reserved.. 2

4 Financial Graphs Copyright. All Rights Reserved.. 3

5 Sales & Profits Turnover & Profitability For the previous 2012 financial year Abco Company earnt $1,181,818 in booked revenue, a growth of 0% over the immediate preceding year. The profit margin for this period was 0%, resulting in a final net profit position of $0. The graph below shows the and profit for this period. Revenue Abco Company is forecasting for the 2013 financial year revenue growth of 34% over the previous financial year. This equates to a forecast of $1,581,818 in booked revenue. The previous year was $1,181,818. Actual Actual Actual Actual/Proj ($ 000) ($ 000) ($ 000) ($ 000) Revenue $- $- $1,181,818 $1,581,818 Sales Growth 0% 0% 34% Profit Profit for the previous 4 July 1905 year was $- which represents a 0% net profit margin on our revenue base of $1,181,818. Actual Actual Actual Actual/Proj ($ 000) ($ 000) ($ 000) ($ 000) EBIT $- $- $- $1,570,909 Profit Margin before tax 0% 0% 0% 99% Growth Rate 0% 0% 0% PLUS ADD BACKS Profit plus Addbacks $- $- $- $1,720,909 ROI to Associated persons 0% 0% 0% 109% Copyright. All Rights Reserved.. 4

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7 Operational Review Abco Company possesses the following key operational success factors. (Note that the graph above indicates management view of the development that would still be required in each success factor. If a factor is completely shaded then that represents 100% or no development is needed in the area..) Copyright. All Rights Reserved.. 6

8 Market Segmentation Trends in the Widget marketplace are illustrated below. Although the Marine segment is increasing at 15% pa XYZ's market share has fallen. XYZ cannot continue to promote their product to declining segments such as the automotive segment and ignore growing segments such as the Marine Segment. Market segment Size of the market segment (000's) Company's market share last year Company's market share previous year. Is the segment increasing or decreasing? What external factors are likely to affect in the future? Automotive $6,178 65% 65% decreasing 10% pa Lowering of Tariffs forcing smaller companies out of business. Marine $4,466 6% 10% increasing 15% pa Increase in leisure and water sport activity. Aeronautical $892 24% 20% stagnant Electrical $1,783 18% 18% stagnant Heavy Industrial $4,123 13% 11% increasing 2% pa Demand for high quality, durable equipment. Total $17,442 Copyright. All Rights Reserved.. 7

9 Competitive Positioning The graph below indicates where we are positioned in relation to our competitors. We have chosen to position our products based on the following parameters, Price and Quality. Low Quality High High Price Low Copyright. All Rights Reserved.. 8

10 SWOT ANALYSIS SWOT Analysis This is a summary of the business's most important strengths, weaknesses, opportunities and threats. Strengths of the Business Excellent customer base. Good reputation. Excellent quality product (waterproofing & durability). Good management skills. Good ability to extract information. "Which means that" Can sell other products to this customer base. People will want to buy again. Adds to reputation. Well run business. Can control the business. Weaknesses of the Business Not promoting the product to some segments. Reduced profitability. Existing machinery needs replacing, production problems have caused lost orders. Negative force. Poor programs to "centres of influence". Missing out on opportunities. Need to improve or the company will falter. Further lost orders will result unless this is addressed. Without a positive force the company will never perform well. Missed potential referrals. Opportunities in the Marketplace Add-on products such as contract management, lubrication, anti-corrosive materials etc. Growing marine and heavy industrial equipment segments. A potentially enormous market for Abco Company to tap into. Abco Company should target these segments. Threats in the Marketplace Increasing supplier prices. Declining size of the Automotive segment. Resulting in reduced profitability. Need to focus on growing segments to spread the company's portfolio. Copyright. All Rights Reserved.. 9

11 Marketing Plan MARKETING Next Year's Objectives Total Sales of Widgets To increase by 10% to $5.83m. Sales Objectives by Market Segment. Automotive Segment To increase from $4.016m to $4.373m Marine Segment To increase from $.268m to $.291m Heavy Industrial Segment To increase from $.536m to $.583m Other To increase to $.584m MARKETING STRATEGIES Promotional Strategies MILESTONES or MAJOR TASKS or ACTION OBJECTIVES WHO (Person responsible) WHEN (Date to be completed) Print Advertising Develop a corporate brochure. HB June 201A Advertise monthly in magazines that are specifically targeted to production managers in the automotive, marine and heavy industrial segments. HB Jan 201A Advertise monthly in magazines that are aimed at production managers in the general industry. HB Jan 201A Advertise quarterly in magazines that are aimed at purchasing officers. HB Jan 201A Lead Generation Program Conduct monthly on-going lead generation program. Send out monthly direct mail leaflets with response coupons. Qualify leads and make appointments by using telemarketing staff. JL Oct 201A "Centres Of Influence" Program Personally contact at least ten production consultants each month. Produce a monthly newsletter that shows examples of Widget applications in various companies. JL Oct 201A PR Program PR release to be initiated each month to various trade journals and magazines. HB Jul 201A Sales Force Employ two telemarketing staff. BC Sep 201A Employ specialist for marine segment. HB Mar 201A Implement a new structural program for the force, allocating reps to accounts and segments rather than area. JL Jan 201A Organise training program to be implemented at conference. KM Jan 201A Copyright. All Rights Reserved.. 10

12 Financial Plan FINANCIAL Next Year's Objectives Net Profit To achieve forecast net profit of $583,000. Gross Profit To increase the average gross margin for all products from 35% to 45%. Budget To not exceed the following expense budgets. Production budget $1,000,000 Marketing Budget $ 500,000 Payroll Budget $ 790,000 Management Overheads $ 890,000 FINANCIAL STRATEGIES Cash Flow MILESTONES or MAJOR TASKS or ACTION OBJECTIVES Eliminate cash shortage in the traditional tight periods of December to January WHO (Person responsible) PH WHEN (Date to be completed) Jun 201A Collection Days Reduce the average collection days from 45 days to 30 days. PH Jun 201A Payment Days Maintain current payment of bills, on average, to 30 days. OJ Jun 201A Expenses Develop and implement new policies on approval and signatories on expenses. PH Mar 201C Leases Pay off the existing lease on capital equipment, thus reducing the monthly financial burden. PH Jun 201A Overdraft Reduce the overdraft from $50,000 to $30,000. PH Jun 201A Wages Pay all wages on a monthly basis instead of weekly. OJ Jan 201A New Equipment Organise funding for the $500,000 expenditure on new equipment. PH Jan 201A Payback Ensure a payback on new equipment through of one year. NI Jun 201B Inventory Improve the number of stock turns to eight a year. DM Jun 201A Rent Negotiate new terms on the premises and reduce existing payments by 10% NI Aug 201B Bank Charges Renegotiate with the bank and consolidate some outstanding loans with lower interest rates. NI Aug 201B Copyright. All Rights Reserved.. 11

13 Profit & Loss Statement Jan-2013 Feb-2013 Mar-2013 Apr-2013 May-2013 Jun-2013 Jul-2013 Aug-2013 Sep-2013 Oct-2013 Nov-2013 Dec-2013 TOTAL Product/Service1 Product/Service2 Product/Service3 Product/Service4 Product/Service5 Product/Service6 Product/Service7 Product/Service8 New Product 1 New Product 2 New Product 3 New Product 4 $12 $12 $12 $12 $12 $12 $239,952 $359,928 $12 $12 $12 $12 $600,000 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $110,000 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $110,000 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $110,000 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $9,167 $110,000 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $100,000 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $100,000 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $8,333 $100,000 Revenue (incl $95,012 $95,012 $95,012 $95,012 $95,012 $95,012 $334,952 $454,928 $95,012 $95,012 $95,012 $95,012 $1,740,000 GST) GST Collectable $8,637 $8,637 $8,637 $8,637 $8,637 $8,637 $30,450 $41,357 $8,637 $8,637 $8,637 $8,637 $158,182 Revenue (excl GST) Product/Service1 cost Product/Service2 cost Product/Service3 cost Product/Service4 cost PRODUCT COST $86,375 $86,375 $86,375 $86,375 $86,375 $86,375 $304,502 $413,571 $86,375 $86,375 $86,375 $86,375 $1,581,818 Copyright. All Rights Reserved.. 12

14 FIVE YEAR BREAKEVEN STATEMENT REVENUE (incl GST) $12,000 $14,400 $17,280 $20,736 $24,883 Net Cost of $1,091 $1,309 $1,571 $1,885 $2,262 Gross Margin $10,909 $13,091 $15,709 $18,851 $22,621 LESS EXPENSES Sales & Marketing $10,909 $13,091 $15,709 $18,851 $22,621 Admin & Overhead $0 $0 $0 $0 $0 Total Expenses $10,909 $13,091 $15,709 $18,851 $22,621 Net Profit $0 $0 $0 $0 $0 Break-even point as a % of budget 1% 1% 1% 1% 1% Copyright. All Rights Reserved.. 13