Aquatics/Recreation Center Survey 2 Results July 18, 2018

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1 Aquatics/Recreation Center Survey 2 Results July 18, 2018 Powered by

2 Statistical Results Results: 953 s Sent 12 s Bounced 403 Surveys Started 305 Surveys Finished 71% Completion Rate Social Media Results: 554 Surveys Completed Paper Survey Results: 87 Surveys Mailed 28 Surveys Received Total Started: 403 Total Completed: 849

3 Are you a resident of Santaquin City? Yes Answer % Count Yes 99.2% 840 No 0.8% 7 Total 100% 847 No

4 Are you 18 years of age or older? Yes Answer % Count Yes 99.8% 838 No 0.2% 2 Total 100% 840 No

5 Are you a registered voter? Yes Answer % Count Yes 88.7% 741 No 11.3% 94 Total 100% 835 No

6 Are you in favor of a new Recreation Center? Yes Answer % Count Yes 82.7% 685 No 17.3% 143 Total 100% 828 No

7 An Aquatics Center was ranked the number 1 desired amenity in the last survey. The top 5 features of an aquatics center, as identified in the last survey, are identified below. Please rank each of them. Ranking Highest Score Must Have Want A Lot Want Somewhat Want Do Not Want Lowest Score Amenity Average Score Count Indoor Pool Kid Pool Outdoor Pool Lazy River Lap Pool

8 The next top 4 desired amenities of a Recreation Center, as identified in the last survey, are listed below. Please rank each of them. Ranking Highest Score Must Have Want A Lot Want Somewhat Want Do Not Want Lowest Score Amenity Cardio & Strength Training Area Multi-Use Court for Basketball, Volleyball, Pickleball, Gymnastics, Karate Average Score Count Indoor Track Multi-Purpose Rooms for Classes, Training, Meeting

9 Are you willing to pay BOTH increased Property Taxes (to build the center) AND a Membership Fee (to pay for operational costs) to use the new Recreation Center? In the first survey, 77.8% of the respondents indicated they would be willing to pay increased Property Taxes. Answer Sum Score Yes, I am willing to pay both 474 No, I am not willing to pay property taxes % of the respondents indicated the would be willing to pay a Membership Fee No, I am not willing to pay membership fees No, I am not willing to pay for either

10 Are you willing to pay BOTH increased Property Taxes (to build the center) AND a Membership Fee (to pay for operational costs) to use the new Recreation Center? In the first survey, 77.8% of the respondents indicated they would be willing to pay increased Property Taxes. 91.6% of the respondents indicated the would be willing to pay a Membership Fee Yes - Both No - Property Taxes No - Membership Fee No - To Either

11 Are you willing to vote for a 0.25% increase in Sales Tax to supplement operational costs? (Recreation, Arts and Parks RAP Tax) For Example, a One-Hundred Dollar purchase ($100.00), made within Santaquin City limits, would generate Twenty- Five Cents ($0.25) in Sales Tax that would be used to cover ongoing cost to run the Recreation Center Yes No Answer % Count Yes 78.0% 632 No 22.0% 178 Total 100% 810

12 Do you believe this is a reasonable budget? In the previous survey, the average amount of property taxes willing respondents indicated they were willing to pay was $13.77 per month. This would generate approximately $8.2 million over 20 years. Please note that this estimate is based upon the average assessed home value in Santaquin which is $222,100 Answer Yes, $13.77 per month to generate $8.2 million is an acceptable budget No, the tax and the budget should be HIGHER so we can have more features No, the tax and budget should be LOWER to be more affordable Count No, I don t want to pay anything 138

13 Do you believe this is a reasonable budget? In the previous survey, the average amount of property taxes willing respondents indicated they were willing to pay was $13.77 per month. This would generate approximately $8.2 million over 20 years. Please note that this estimate is based upon the average assessed home value in Santaquin which is $222, Yes - Acceptable Budget No - Higher Budget No - Lower Budget No - I don t want to pay anything

14 How important is the appearance of the building to you? Answer I want a simple steel structure to maximize square footage and amenities at the lowest possible cost I would prefer some architectural elements included at an affordable cost I would prefer a more beautiful building, even if it means less amenities Count I do not want a Recreation Center 108

15 How important is the appearance of the building to you? I want a simple steel structure to maximize square footage and amenities at the lowest possible cost I would prefer some architectural elements included at an affordable cost I would prefer a more beautiful building, even if it means less amenities I do not want a Recreation Center

16 Please consider the type of Recreation Building you would prefer and rate the following: Ranking Highest Score 10 Most Desired 0 Least Desired Lowest Score Type Average Score Count Appearance Functionality Appearance Functionality

17 Please indicate when you think we would be ready to place the proposed Recreation Center on the ballot. Amenity Count % November % November % November % Later than November % Never % Total % Nov-18 Nov-19 Nov-20 Later than 2020 Never

18 Would you be willing to contribute to a fundraiser for a new Recreation Center? In the previous survey, respondents suggested fundraisers as a way to help pay for the new Recreation Center. Yes No Answer % Count Yes 60.1% 527 No 31.9% 247 Total 100%

19 Would you be willing to contribute to a fundraiser for a new Recreation Center? (Comments) The picture to the right is called a Word Cloud. It captures the most common words from all of the comments received for this question in the survey. The more the word was used, the larger the text will appear in the Word Cloud. A full list of all comments will be provided to the Recreation Committee and the City Council.

20 Generally speaking, how much would you be willing to donate should a new center be approved? $- $3 $5 $10 $15 $20 $25 $30 $40 $45 $50 $75 $80 $100 $150 $200 $250 $300 $350 $500 $1,000 $5, Number of Residents Willing to Contribute Number of Residents Dollar Amount Willing to Contribute $ - 15 $ 3 1 $ 5 2 $ 10 1 $ $ 20 4 $ $ 30 7 $ 40 2 $ 45 1 $ $ 75 1 $ 80 5 $ $ $ $ $ $ $ $ 1,000 2 $ 5,000 1

21 We are interested in your ideas as to the types of fundraisers that would be successful (Comments) The picture to the left is called a Word Cloud. It captures the most common words from all of the comments received for this question in the survey. The more the word was used, the larger the text will appear in the Word Cloud. A full list of all comments will be provided to the Recreation Committee and the City Council.

22 We are interested in your thoughts concerning a new Recreation Center (Comments) The picture to the right is called a Word Cloud. It captures the most common words from all of the comments received for this question in the survey. The more the word was used, the larger the text will appear in the Word Cloud. A full list of all comments will be provided to the Recreation Committee and the City Council.

23 What did we learn from the Survey, Comments & Feedback

24 What did we learn from the Survey, Comments & Feedback Responses: Response rate dropped to 849 compared to 1,355 in the first survey However, we mailed 87 paper surveys to our Senior and received 28 responses, which was a significant increase There continues to be tremendous support for an Aquatics/Recreation Center (82.7%) Indoor Pool 1 st Aquatics Choice followed by a Kid Pool as the 2 nd Choice Cardio/Strength 1 st Recreation Choice followed by Multi-Use Court Space as the 2 nd Choice

25 What did we learn from the Survey, Comments & Feedback Property Tax vs. Membership Fees: Most respondents (474) are willing to pay both (57.9%) RAP Tax Recreational, Arts and Parks Sales Tax A strong majority (632) are willing to pay a RAP Tax (78%) to offset operational costs $8.2M is an acceptable budget to the majority of respondents, which would cost the average* home owner $13.77/mo. (439 or 54.2%) * average is based upon the averaged assessed valley home value in Santaquin of $222,100

26 What did we learn from the Survey, Comments & Feedback Aesthetics vs. Functionality: While functionality is the highest priority, the majority (434) would like some affordable architectural elements included (53.7%) When should we begin? The majority would like this on the November 2018 Ballot (480 or 59.9%) However, there are a considerable number of reasons that it may be wise to wait an extra year (e.g. determine capital and operational budgets, seeking grants and donation, seeking participation from the school district, Utah County and neighboring communities and flesh-out the overall design).

27 In addition to the Surveys, the Recreation Committee toured neighboring facilities The Recreation Committee has begun the process of studying Aquatics/Recreation facilities from similar sized communities from throughout the State. Here are some pictures of five centers that were visited. City Staff is working to pull financial information from these centers with regard to construction costs as well as annual operational costs.

28 Mt. Pleasant City Indoor Pool & Splash Pad

29 Manti City Outdoor Pool

30 Gunnison City Indoor Pool & Splash Pad

31 Richfield City Indoor Pool & Deck Area

32 Nephi City Outdoor Pool & Splash Pad

33 What have we learned since the Survey? People are excited about the proposed project. However, there are many questions that need to be answered and there is a great deal of research that needs to be conducted. While it is possible to put the proposal on the November 2018 Ballot, the City Council would prefer to wait until the next City Election in November 2019, so that we can create the best possible project to meet the city s needs, while answering all of the many questions that need to be answered before the voters formally consider the proposal. To fund the study of the proposal as well as conceptual design, the City Council and Recreation Committee will place the RAP Tax on the November 2018 Ballot.

34 What are the next steps? Place the RAP Tax on the 2018 Ballot Educate the residents about the RAP Tax Continue to research of aquatics/recreation centers throughout the State of Utah Seek the possible support of BYU to conduct a study and forecast of a possible center (similar to what they did for Mt. Pleasant) Seek Grants & Donations Seek participation from the County, School and Neighbors Continue to Survey our Residents to refine the possible features Create a conceptual design and projected budget (Capital & Operational)

35 Thank you for reviewing our Survey Results and Proposal Status