Social Media Strategy 101. Beth FB: Spedwybabs Pinterest: Beth Becker

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1 Media Strategy 101 Beth FB: Spedwybabs Pinterest: Beth Becker

2 Evolution in thinking about Media

3 Evolution in thinking about Media Networking

4 Evolution in thinking about Media Networking Sharing

5 Evolution in thinking about Media Networking Sharing Shopping

6 Evolution in thinking about Media Networking Being Sharing Shopping

7 Pyramid of Media Strategy

8 Pyramid of Media Strategy Targeted Engagement 2

9 Pyramid of Media Strategy Targeted Engagement Organization Integration 2

10 Pyramid of Media Strategy Targeted Engagement Authenticity Organization Integration 2

11 Pyramid of Media Strategy Targeted Engagement Content Authenticity Organization Integration 2

12 What do I want to say? Your Content PUSH

13 What do I want to say? Your Content Message Your Content PUSH PULL

14 Great content for social media isn t just about the message or the call to action it s about content that the audience WANTS to be seen interacting with

15 Who do you want to say it to? Targeted Engagement Political Ideology Issues of Interest Network Hashtags

16 When do I want to say it? Facebook FB Self Reports Best Time in general: 9-10 PM ET Facebook Insights Twitter No Best Time- Repetition Tweriod.com

17 When do I want to say it - Part B Rapid Response vs Strategic Plan

18 Who do I want my audience to repeat it to? What areas of interest do I share with my audience? Pay attention to what people comment on/retweet Notice people s bios Ask open ended questions and note who responds

19 Which social media platform is best to accomplish my goal? Biggest + Building community; Groups Influencing the Influencers Easiest Targeted Engagement Web Traffic Driver Integration of Blog w/ Biggest Demographic s Pretty even gender split, under , no gender gap Tech minded young men (18-25) Women w/80% 18-34, little gender gab Types of Content links, pictures, video get most traffic text only links most popular pictures/video are now embedded links, text, pictures, video, podcasts pictures and video anything goes Best Uses long term conversations, social action, internal & external communication media/blogger outreach; real time conversation; trend monitoring hangouts for small video conferences web traffic referral, meme testing collaborative social media ie. story gathering

20 How formal is my relationship with my audience? Don t mistake formality for lack of personality

21 What other pieces are there to this effort & how can social media complement them? Offline Online Doing a townhall Take?s via Twitter or Facebook Holding a press conference Do a Blogger Call/Hangout Door knocking Holding a rally Live Tweet- do a series of Pinterest boards featuring neighborhoods Create a foursquare location, Live Tweet, designated # Doing any kind of advocacy push Collect stories/pictures etc via Tumblr

22 Some Basic Best Practices Measure the numbers that matter: Action/Engagement NOT Followers/Likes #dontbeanewt

23 Some Basic Best Practices Shorten Links

24 Practice Safe Media Use strong passwords

25 Lock Your Phone

26 Careful which apps you approve

27 Homework For your campaign...answer the following questions: Who do you want to talk to? Where on social media are you likely to find them? What do you want to talk to them about? When do you want to talk to them? What are our campaign s tactics and what can we do on social media to complement them?