Marketing Aptitude MARKETING APTITUDE

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2 MARKETING APTITUDE 1. Direct Marketing means (a) Advertisements (b) Banners (c) Face-to-face selling (d) Selling by all staff (e) Achieving targets 2. Web marketing involves (a) Selling web cameras (b) Web advertisements (c) chatting (d) Browsing the web (e) Door-to-door canvassing 3. The ultimate aim of Marketing is to provide (a) more business to the company (b) more profit (c) more staff (d) more production (e) more products 4. Selling process includes (a) publicity (b) lead generation (c) cross-country contacts (d) product designing (e) product re-designing 5. Market share means (a) paid up capital (b) shares held by employees (c) share of business volume as compared to other companies (d) Share price of the company quoted in the market (e) Sensex 6. Market share can be increased by (a) increasing the number of sales persons (b) increasing the sales volume (c) increasing the products (d) increasing production (e) rewriting profits 7. Market segmentation means (a) Segmentation of Sales Team (b) Distribution of Territory (c) Sales Network (d) Division of Market according to the (e) Market share, requirement 8. Target Market of Education Loans is (a) All School Students (b) All College Students (c) All Colleges (d) All Schools (e) All Hospitals 9. Referals Means (a) Sales Persons (b) All Customers (c) Leads provided by operation staffs (d) Call approach the existing customers (e) All Buyers 10. In Marketing Terminology, the meaning of "USP" means (a) Unique Selling Practices (b) Uniform Selling Practices (c) United Sales Persons (d) Unique Selling Preposition (e) Useful Sales Person 11. In Sales, conversion means (a) Design new product (b) Convert buyer into a seller (c) Convert Seller into a buyer (d) Convert a prospective to a buyer (e) Religious Conversion 12. For 'On line' marketing... is the most effective means (a) Saving Accounts (b) Credit Card (c) Housing Loans (d) NRI Deposites (e) Business Accounts 13. Meaning of Cross-Selling is (a) City-City sales (b) Selling with cross-face (c) Sales with crossed fingers (d) Selling to existing customers (e) Cold-calling 14. Marketing strategy means... (a) Idea for further Income (b) Old techniques of sales (c) Ways to improve Marketing Activities (d) Ways to increase production (e) Networking 15. 'Target Group' means (a) All buyers (b) All sales persons (c) Prospective Buyers (d) All Customers (e) Delivery persons 16. What is the 'USP' in a 'Saving Account'? (a) High Rate of Interest (b) Easy to operate (c) Risky transactions (d) Cost by Goods 1

3 (e) Banking systems 17. Which one of the following is NOT a 'target group' for Savings Bank Account (a) Salaried Person (b) Loss incurring companies (c) Doctors (d) Government servants (e) Insurance Agent 18. Target Market for Housing Loans will be (a) Existing clients (b) Persons who do not own a house (c) Persons who own more than one house (d) Builders (e) NRI's 19. Objects of Digital Marketing are (a) Online Marketing (b) Cold-Calling (c) Web-designing (d) Anticipating the market (e) Out door marketing 20. 'DSA' means (a) Delivery Staff Agency (b) Direct Selling Agent (c) Direct Supplier Agent (d) Distribution and Supply Agency (e) Driving Sales Ahead 21. A Safe Deposit Locker can be canvassed among... keypad to efficiently move the screen based insertion point. (a) All existing account holders (b) Persons below poverty line (c) Students (d) Jewellers (e) ATM cardholders 22. Tele marketing means (a) Selling telephones (b) Sending SMS messages (c) Chatting on the phone (d) Marketing through phone calls (e) Marketing in person 23. The USP of a Credit Card is (a) cashless operations (b) only for HNIs (c) only for men (d) only for employed persons (e) Transactions through cheque book 24. EMI can be a marketing tool if (a) EMI is increasing (b) It is very high (c) It is very low (d) EMI has no impact on marketing (e) EMI is a flat rate The USP of a Current Account is (a) high Profitability (b) liquidity (c) low Rate of Interest (d) costly transactions (e) friendly features 26. Bancassurance means (a) Assurance of banks for quality service (b) Assurance for sanction of loans (c) Selling of insurance products by banks (d) Selling credit cards (e) Selling debit cards 27. Good completion helps in (a) Improved sales (b) Improved customer service (c) Improved brand image 28. Banks sell insurance for (a) increasing deposits (b) increasing loans (c) increasing clients (d) Earning more profits (e) taking over insurance companies 29. A Debit Card can be issued to (a) only income tax assesses (b) only professionals (c) only women (d) all farmers (e) all savings account holders 30. Mutual funds investments can be effectively canvassed among (a) only salaried persons (b) students availing education loans (c) HNI customers (d) sunrise industries (e) poor farmers 31. Product design is a function of (a) front office staff (b) back office staff (c) management (d) marketing and research team (e) loan section 32. The target group for Personal Loans is (a) all private Limited Companies (b) all businessmen (c) all salaried persons (d) minor children (e) newborn infants 33. Advertisement is a type of (a) Direct marketing (b) Service marketing (c) Indirect marketing (d) Internet banking

4 (e) Internal marketing 34. The sales process begins with (a) customer identification (b) lead generation (c) sales presentation (d) sales closure (e) sales meet 35. Financial planning is required when (a) one has no income (b) one is flushed with funds (c) one has no expenses to incur (d) one is illiterate (e) income level is insufficient to meet the expenses 36. 'Value added services' implies (a) additional knowledge of marketing staff (b) service beyond normal hours (c) service with extra facilities (d) marketing agencies (e) overtime work 37. Optimum results in marketing is possible through. (a) increased production (b) more number of products (c) more sales persons (d) motivated staff (e) more ATMs 38. Mutual Fund business from existing customers can be canvassed by (a) coercion (b) cross-selling (c) internal marketing (d) outdoor marketing (e) road-shows 39. Marketing in banks has been necessitated due to (a) globalisation (b) excess staff (c) nationalization of banks (d) complacency among the staff (e) poor customer service 40. Market Research is necessary for (a) making proper marketing decisions (b) choosing the right products (c) selecting the right sales persons 41. Marketing function includes (a) designing new products (b) advertisements (c) publicity (d) after sales service 42. Lead generation can be resorted to by browsing 3 (a) telephone directories (b) yellow pages (c) internet sites (d) list of existing customers 43. Effective selling skills depend on (a) effective lead generation (b) sales Call Planning (c) territory Allocation (d) effective communication skills 44. Market Information means (a) Knowledge level of marketing staff (b) Information about marketing staff (c) Information regarding Share market (d) Knowledge of related markets 45. Marketing channels mean (a) Delivery period (b) Delivery time (c) Delivery outlets (d) Delivery place 46. 'Buyer Resistance' means (a) Buyer's interest in the product being sold (b) Buyer fighting with the seller (c) Buyer's hesitation in buying the product (d) Buyer becoming a seller (e) Buyer buying the product 47. Marketing is the function of (a) sales persons (b) production department (c) planning department (d) team leaders (e) a collective function of all staff 48. A DSA means (a) Direct Service Agency (b) Direct Selling Agent (c) Double Selling Agent (d) Distribution Agency 49. Service Marketing is resorted to in (a) all manufacturing companies (b) all production houses (c) export units (d) insurance companies and banks 50. Marketing is (a) a skilled person's job

5 (b) a one day function (c) a one time act (d) required only when a new product is launched 51. Market share refers to (a) share market prices (b) price fluctuation in the market (c) share issue floated by the company (d) share of wallet (e) share of business of the company as compared to peers 52. Service Marketing is the same as (a) internet marketing (b) telemarketing (c) internal Marketing (d) relationship Marketing 53. Current Accounts can be freely opened by. Find the incorrect answer. (a) All NRIs (b) All businessmen (c) Government departments (d) Firms and Companies (e) HUFs 54. Buyer Resistance can be overcome by (a) cordial relation between buyer and seller (b) good negotiation (c) persuasive communication (d) good after sales service 55. Cross-selling is useful for canvassing (a) Current Accounts (b) Fixed Deposit Accounts (c) Student Loans (d) Car Loans 56. Market segmentation helps to determine (a) target groups (b) sale price (c) profit levels (d) product life cycle 57. The target group for Car loans is (a) auto manufacturing companies (b) car dealers (c) taxi drivers (d) car purchasers 58. The best promotional tool in any marketing is (a) e-promotion (b) public Relations (c) viral marketing 4 (d) word of mouth publicity (e) advertisements 59. Customisation results in (a) customer exodus (b) customer retention (c) customer complaints 60. The target group for Education Loans is (a) All Parents (b) All Professors (c) All Research Scholars (d) All Tutorial Colleges (e) All College Students 61. Find the correct sentence (a) Higher the price, higher are the sales (b) More sales persons lead to more sales (c) Mission statement is part of a Market Plan (d) Better sales incentives means better performance (e) All customers are profitable customers 62. Good marketing strategy envisages good and proper (a) product development (b) promotion and distribution (c) pricing (d) relationship management 63. Savings Accounts can be opened by (a) all individuals fulfilling KYC norms (b) all individuals earning more than Rs per annum (c) all individuals above the age of 18 (d) all salaried persons only (e) all students below the age of Situation Analysis is useful for (a) SWOT Analysis (b) Analysis of sales persons' performances (c) Analysis of capital markets 65. Information that comes from an external source and fed into computer software is called (a) Input (b) Output (c) Throughput (d) Reports 66. Service Marketing is the same as...

6 (a) Transaction Marketing (b) Relationship Marketing (c) Internal Marketing (d) Outdoor Marketing 67. Good marketing requires one of the following... (a) proper planning (b) good team work (c) good communication skills (d) knowledge of products 68. Marketing in banks is a necessity today, due to... (a) Liberalisation (b) Nationalisation (c) Fashion (d) Urbanisation (e) Marketing in banks is not necessary, as banking in India is more than 200 years old 69. Antivirus software is an example of... (a) business software (b) an operating system (c) a security utility (d) an office suite 70. Computer programs are written in a high-level programming language; however, the humanreadable version of a program is called... (a) cache (b) instruction set (c) source code (d) word size 71. Marketing is influenced by... (a) product demand (b) public taste (c) buyer behaviour (d) brand image 72. Market Share means... (a) Share market (b) Share prices (c) IPOs (d) Scope for marketing (e) Share of business among peers 73. Marketing helps in... (a) boosting production (b) getting new clients (c) interacting with strangers 74. A(n)... backup contains a copy of every program, data, and system file on a computer. 5 (a) restoration (b) bootstrap (c) differential (d) full 75. A DSA helps in... (a) Boosting direct sales (b) Boosting sales through the net (c) Strengthening Indirect Marketing (d) Strenghtening Telemarketing 76. A DSA (Direct Selling Agent) is one... (a) Who sells through the Internet (b) Who sells direct to the client (c) Who works on the bank counters (d) Who works in back office set up 77. Selling is... (a) Different from Marketing (b) A sub-function of Marketing (c) Same as Marketing (d) More than Marketing 78. A 'Lead' in marketing jargon, means... (a) a metal (b) a leash (c) a likely consumer (d) a team leader 79. Good selling skills involve... (a) Patience (b) Perseverance (c) Empathy (d) Knowledge 80. Which of the following statements is correct? (a) Marketing is not required due to globalisation (b) Marketing causes higher expenses and losses (c) Marketing is not required in profit-making companies (d) Marketing sharpens the minds of the employees (e) Marketing is a waste of time in established companies 81. A true marketing mindset requires... (a) Control mindset (b) Command mindset (c) Passive mindset (d) Active mindset (e) Inert mindset 82. Innovation means... (a) Inspiration (b) Enthusiasm

7 (c) Compensation (d) Creativity 83. Internal marketing means... (a) Marketing to self (b) Marketing to family members (c) Marketing to the staff members (d) Marketing inside India (e) Marketing outside India 84. Modern styles of marketing are... (a) telemarketing (b) web marketing (c) advertisements on the net (d) s 85. A good and effective DSA should (a) Copy the competitor company (b) Criticise the competitor company (c) Join the competitor company (d) Be passive (e) Be more effective than the competitor company 86. 'Benchmark' means (a) Benches for customers to sit (b) Benches for salesmen to set (c) Products displayed on a bench (d) Set standards 87. A Call Centre is (a) a meeting place for DSAs (b) a Training Centre for DSAs (c) a meeting place for customers (d) Data Centre (e) a back office set up where customer queries are answered 88. The sequence of a sales process is (a) Lead generation, Call, Presentation & Sales (b) Sale, Presentation, Lead generation & Call (c) Presentation, Lead generation, Sale & Call (d) Lead Generation, Call, Sale & Presentation (e) There is no sequence required 89. 'Value-added services' means (a) Better value at a premium (b) Costlier services (c) Additional services (d) Better value at a discount 6 (e) At par services 90. To 'Close a Call' means (a) To end the conversation (b) To put the phone down (c) To close the doors (d) To clinch the sale (e) To close the business 91. 'Customisation' means (a) Tailor-made products for each customer (b) Customers selling goods (c) Tailor-made products for each staff (d) A selling process 92. A 'Call' in Marketing language means (a) Calling on a salesperson (b) Calling on a customer (c) Making a phone-call (d) Telemarketing 93. Computers manipulate data in many ways, and this manipulation is called (a) upgrading (b) processing (c) batching (d) utilising 94. A Marketing Survey is required for (a) deciding marketing strategies (b) deciding product strategies (c) deciding pricing strategies 95. The Target Group for Education loans is (a) all colleges (b) all parents (c) research scholars (d) meritorious students seeking higher education 96. Cross-selling means (a) Selling with a cross face (b) Cross country marketing (c) Selling other products to existing customers (d) Selling to friends (e) Selling to employees 97. Market Segmentation is useful for (a) Preferential marketing (b) Targeting existing clients (c) Identifying prospects

8 (d) Knowing customers' tastes 98. The Target Group for Savings Deposit Accounts is (a) newborn babies (b) students (c) parents (d) businessman 99. Market Segmentation can be resorted to by means of (a) segmenting by age (b) segmenting by income (c) segmenting geographically 100. Sales forecasting involves (a) Sales Planning (b) Sales pricing (c) Distribution Channels (d) Consumer tastes 101. Market Information means (a) knowledge of industries (b) knowledge of households (c) knowledge of peers (d) knowledge of customers' tastes 102. Bancassurance means (a) Banks promising to give loans (b) Bank promising to pay interest (c) Banks selling insurance products (d) Assurance to repay loans 103. The Target Group for Agricultural Loans is (a) any farmer (b) farm labourers (c) any individual dealing in agricultural or related activity (d) farmers' societies 104. The Target Group for Credit Cards is (a) existing cardholders (b) all graduates (c) all minors (d) individuals with taxable income 105. Market Segmentation means 7 (a) segmenting the salesmen (b) segmenting the employees (c) segmenting the customers as per their needs (d) segmenting the products 106. A 'Target Group' means (a) a group of sellers (b) a group of buyers (c) a group of products (d) a group of persons to whom sales should be focused 107. 'Relationship' in marketing means (a) Relation between sales person (b) Relation between buyer and seller (c) Relation between company and consumer 108. Marketing of services is known as (a) Transaction marketing (b) Door-to-door marketing (c) Relationship marketing (d) Internal marketing 109. 'Referrals' means (a) Reference books (b) Leads provided by operation staff (c) Sales persons (d) Front-office staff (e) Management 110. 'Conversion' in sales language means (a) converting a buyer into a seller (b) converting a seller into a buyer (c) converting a prospect into a client 111. Bank marketing is same as (a) Transaction marketing (b) Service marketing (c) Indoor marketing 112. Leads can be provided by (a) Friends and relatives (b) Websites (c) Directories (d) Colleagues

9 113. One of the following is not a sales activity. Find the same. (a) Identifying leads (b) Making a call (c) Presentation (d) Negotiation (e) After-sales service 114. Selling is a function undertaken by (a) All the sales persons (b) All the employees (c) Entire organisation (d) Outsourced agencies 115. Find the correct statement (a) Selling is same as marketing (b) Selling is more than marketing (c) Selling is part of marketing 116. You can start Microsoft Word by using button. (a) New (b) Start (c) Program (d) Control Panel 117. In Excel, Charts are created using which option? (a) Chart Wizard (b) Pivot Table (c) Pie Chart (d) Bar Chart 118. Marketing is a function undertaken by (a) All DSA's (b) All front-office staff (c) Whole organisation 119. Non-product selling means (a) selling variety of products (b) selling only one product (c) selling seasonal products (d) selling services 120. A vision statement is (a) not required for established companies (b) not required due to competition (c) not required as no one understands them (d) a long term inspiration 121. Effective Bank Marketing requires (a) proper pricing (b) customised products 8 (c) simple procedures (d) market research 122. Direct Marketing means (a) Face-to-face marketing (b) Melas (c) Seminars (d) Indoor marketing (e) Online marketing 123. Indirect Marketing means (a) Marketing by non-sales persons (b) Market Survey (c) Market Research (d) Advertisements 124. Marketing is. Find the wrong option. (a) an ancient concept (b) a modern need (c) a continuous affair (d) a team effort (e) a direct need for survival 125. Customer's Relationship with the Bank is influenced by (a) Customers attitudes (b) Attitudes of bank staff (c) Interest rates of the Bank (d) Attitudes of sales persons 126. Marketing is best suited in (a) Buyer's market (b) Seller's market (c) Internal marketing (d) Direct marketing 127. Delivery channels other than Bank counters are (a) ATM's (b) Internet banking (c) Mobile banking (d) Tele banking 128. Innovation in Marketing means (a) good communication skills (b) good negotiation skills (c) spirited motivation (d) novel methods of selling (e) tired of marketing 129. Telemarketing involves (a) good communication skills (b) high level of motivation (c) door-to-door campaigns (d) event management 130. Online Marketing is

10 (a) same as face-to-face marketing (b) easier than traditional marketing (c) boring, as customers are not visible (d) voluminous task 131. A Mission Statement is (a) same as a vision statement (b) same as targets (c) part of the marketing plan 132. A set of instructions telling the computer what to do is called (a) mentor (b) instructor (c) compiler (d) program 133. Market Research is required for (a) deciding sales volume (b) deciding production levels (c) deciding marketing strategies (d) deciding sales team numbers 134. Market segmentation means (a) dividing the sales team into small groups (b) dividing the marketing process into small steps (c) dividing the territory into small areas (d) dividing the target groups into homogeneous groups 135. Market segmentation is required (a) for avoiding cold calls (b) to increase production (c) for territory allocation (d) for focused marketing (e) for increasing profits 136. Softcopy is the intangible output, so then what is hardcopy? (a) The physical parts of the computer (b) The printed parts of the computer (c) The printed output (d) The physical output devices 137. Motivation for sales person can be achieved through (a) high success rate of conversions (b) better sales incentives (c) continuous training and updation of knowledge 9 (d) support from operation staff 138. Marketing of Education Loans can be done by (a) approaching eligible students (b) approaching the parents (c) approaching colleges (d) having tie-ups with Educational Institutes 139. Diversification is useful for (a) attaching more customers (b) retaining existing customers (c) increasing sales volume 140. Diversification means (a) dividing the market into small segments (b) dividing energy of the sales persons (c) marketing of diverse products 141. One of the following is not a function of Retail Banking (a) Accepting fixed deposits (b) Giving Home Loans (c) Giving Education Loans (d) Joint Ventures 142. The target group for Fixed Deposits is (a) all individuals (b) all corporates (c) NRI's (d) Government bodies 143. Data mining means (a) same as database (b) same as data warehouse (c) market survey (d) analysing the data on customers 144. Customer database is (a) useful for lead generation (b) useful for cross selling (c) useful for CRM (d) useful for customisation of products 145. Data warehouse is (a) a godown (b) a shop selling computers (c) a showroom

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