37 Visual Content Marketing Statistics You Should Know in 2016

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1 January 13, 2016 // 8:00 AM 37 Visual Content Marketing Statistics You Should Know in 2016 Written by Jesse At the beginning of every year, we like to read through some of the major reports on inbound marketing, content marketing, social media, and online behavior. At the risk of sounding like a broken record, it s honestly amazing how fast things can change in twelve short months -- and 2015 was certainly no exception. This past year, we've seen the importance of visual content emphasized by the changes that occurred across almost every major social network, including Facebook, Twitter, Instagram, and Pinterest. At the same time, both video and infographics have become powerful tools for brands looking to communicate more easily with their readers. To help you keep pace with these trends, let's take a look at some statistics that demonstrate the impact visual content has on reach, engagement, and sales.

2 37 Stats You Should Know About Visual Content Marketing in 2016 General Visual Content Stats 1) Researchers found that colored visuals increase people's willingness to read a piece of content by 80%. 2) When people hear information, they're likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. 3) 46% of marketers say photography is critical to their current marketing and storytelling strategies. Image Credit: CMO Council 4) 34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%). 5) 65% of senior marketing executives believe that visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated.

3 6) Content with relevant images gets 94% more views than content without relevant images. Image Credit: QuickSprout 7) Only 27% of marketers have a process in place to aggregate, organize, and manage the visual assets being used across their marketing teams. 8) 39% of marketers believe that more of their budget should be allocated to the acquisition or creation of compelling visual assets. 9) 73% of content creators plan to prioritize creating more engaging content in 2016, and 55% plan to prioritize creating visual content. Image Credit: Content Marketing Institute

4 Video Stats 10) 51.9% of marketing professionals worldwide name video as the type of content with the best ROI. 11) Shoppers who view video are 1.81X more likely to purchase than non-viewers. 12) Using the word video in an subject line boosts open rates by 19%, clickthrough rates by 65% and reduces unsubscribes by 26%. 13) Midway through 2015, mobile video plays exceeded 44% -- up 74% from 2014 and up a whopping 844% since Image Credit: Ooyala 14) Between April 2015 and November 2015, the amount of average daily video views on Facebook doubled from 4 billion video views per day to 8 billion. 15) In July 2015, Periscope users were watching 40 years' worth of videos every day. Image Credit: FastCompany

5 16) In Q2 of 2015, mobile phones (34%) and tablets (15%) combined for 49% of video ad impressions -- up from 38% in Q1 of Publishers saw PC impressions drop from 62% to 50% in the previous quarter. 17) Syndacast predicts 74% of all internet traffic in 2017 will be video. Infographic Stats Image Credit: Syndacast 18) Eye-tracking studies show internet readers pay close attention to information-carrying images. In fact, when the images are relevant, readers spend more time looking at the images than they do reading text on the page. 19) Infographics are Liked and shared on social media 3X more than other any other type of content. 20) Infographics were the B2B content marketing tactic with the biggest increase from 2014 to 2015, up from 51% to 62%. 21) People following directions with text and illustrations do 323% better than people following directions without illustrations. Image Credit: NeoMam

6 22) 60% of marketers predict the use of infographics will increase in 2016 compared to Social Media Stats Image Credit: CMO Council 23) Visual content is more than 40X more likely to get shared on social media than other types of content. 24) Articles with an image once every words got double the number of social shares than articles with fewer images. 25) 71% of online marketers use visual assets in their social media marketing. 26) B2C marketers place more importance on visual content than B2B marketers -- and a whopping 40% of B2C marketers say visual content is the most important type of content. 27) Facebook posts with images see 2.3X more engagement than those without images. Image Credit: BuzzSumo

7 28) Buffer reported that for its user base, tweets with images received 150% more retweets than tweets without images. Image Credit: QuickSprout 29) The Instagram community has grown to more than 400 million as of September ) On Instagram, photos showing faces get 38% more Likes than photos not showing faces. 31) Organic engagement on Facebook more than doubled in 2015, while organic engagement on Instagram almost halved. Image Credit: Forrester Research

8 32) 52% of teens use Instagram, and nearly as many (41%) use Snapchat. Image Credit: Pew Research Center 33) Snapchat has 100 million daily users, 65% of whom upload photos using the app.

9 34) Women continue to dominate Pinterest: 44% of online women use Pinterest compared with 16% of online men. Image Credit: Pew Research Center 35) Shopify users referred by Pinterest spend an average of $80 compared to the Facebook referral average of $40. 36) Pins on Pinterest have viral potential: Over 80% of pins are re-pins compared to 1.4% of tweets retweeted.

10 37) 88% of consumers have purchased a product they pinned, and 49% have purchased 5 or more products they've pinned. Image Credit: Jeff Bullas How do you plan to incorporate more visual and interactive content into your 2016 marketing strategy? Share with us in the comments. Editor's Note: This post was originally published in January 2015 and has been updated for accuracy and comprehensiveness.