CREATING YOUR PERFECT LEAD MAGNET WORKSHEET. Creating Your Perfect Lead Magnet Worksheet

Transcription

1 CREATING YOUR PERFECT LEAD MAGNET WORKSHEET Creating Your Perfect Lead Magnet Worksheet 1

2 LEAD MAGNET FORMATS: ebook Downloadables Mini-Course Webinars Quizzes How-To Guides Contests Members-Only Workbook Toolkit LEAD MAGNET CHECKLIST: Easy to Consume? Delivers Noticable Results? Positions You as an Authority? Highly-Valuable? Focuses on Solving 1 Problem? Relevant to Your Service/Product? Proofed and Well Designed? Has a Great Title? Advances the Sale? Name: Goals & Values: Challenges & Pain Points: WHAT MAKES A GREAT LEAD MAGNET? Easy to Consume Solves a Single, Specific Problem Outlines a Next Step STEP-BY-STEP 1. Identify Your Audience and Create a Customer Avatar 2. Identify the One Problem Your Customer Needs to Solve 3. Market Research to Identify how Your Customers Consumes Materials 4. Create Your Product Mind Map 5. Build Your Lead Magnet Based on the Information Gathered TOOLS TO USE: Research: Buzzsumo Google Keyword Planner Quora Creation: Canva Vimeo imovie Prezi Screencast-O-Matic Opt-in Pages: Clickfunnels Thrive Delivery: Infusionsoft Ontraport Creating Your Perfect Lead Magnet Worksheet 2

3 STEP 1 IDENTIFY YOUR AUDIENCE AND CREATE A CUSTOMER AVATAR

4 GOALS AND VALUES Name: Age: Status: Household: Location: Education: Employment: Household Income: CHALLENGES & PAIN POINTS SOURCES OF INFORMATION OBJECTIONS & ROLE IN PURCHASE PROCESS Favorite Brands: Religious Views: Favorite Websites: Source For Breaking News: Source For Industry or Business News: Uses Twitter: Uses LinkedIn: Personal Goals: Business Goals: Family Goals: Creating Your Perfect Lead Magnet Worksheet 4

5 STEP 2 IDENTIFY THE ONE PROBLEM YOUR CUSTOMER NEEDS TO SOLVE

6 BRAINSTORM: Below, write out the problems your ideal customers are having. Consider what do they need that you can give them? What is the Single, Specific Problem Your Lead Magnet Will Solve? How BIG is the Problem That You Are Offering to Solve? How Does Your Lead Magnet Solve Your Customer s Problem? Creating Your Perfect Lead Magnet Worksheet 6

7 STEP 3 MARKET RESEARCH TO IDENTIFY HOW YOUR CUSTOMERS CONSUMES MATERIALS

8 WHAT LEAD MAGNET FORMATS ARE MY COMPETITORS USING? (CIRCLE ALL THAT APPLY) Videos Downloadables Webinars Mini-Courses Trials Quizzes ebooks How-To Guides Contests Members Only Groups WHAT LEAD MAGNET FORMATS DO MY CUSTOMERS CONSUME? (CIRCLE ALL THAT APPLY) Videos Downloadables Webinars Mini-Courses Trials Quizzes ebooks How-To Guides Contests Members Only Groups Creating Your Perfect Lead Magnet Worksheet 8

9 STEP 4 CREATE YOUR PRODUCT MIND MAP

10 Creating Your Perfect Lead Magnet Worksheet 10

11 STEP 5 BUILD YOUR LEAD MAGNET BASED ON THE INFORMATION GATHERED Once you have an idea for your lead magnet, it s time to design and create the content.

12 Create something of value to give in return for an address. Determine where you will host your lead magnet. Send traffic to lead magnet. Optimized based on data Setup your autoresponder service. Create optin, download, and confirmation pages. Track and measure the conversions. Creating Your Perfect Lead Magnet Worksheet 12

13 FOUNDER OF PERFORMANCE MARKETER MEET ANTON Anton is an ecommerce expert, digital marketing maverick, and is featured in numerous articles and podcasts including Forbes. Over the the past decade, Anton has helped 5,500+ people build digital businesses with his proven methods. From ecommerce to membership sites, he s created result driven processes that help people from any level build profitable businesses. Anton s mission is to empower people to build and grow their own business by leveraging the best technology and marketing strategies. He believes that you can rapidly grow your business with minimal mistakes by combining proven paid and organic business tactics.

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