Social Media IS A SCIENCE! Part II

Transcription

1 Social Media IS A SCIENCE! Part II David Searns CEO Brad Smith Director of SEO & Social Media

2 The MAD SCIENCE of social media AWESOME sales tool or INSANE waste of time? Get found. Get connected. SELL STUFF. Be a master scientist in JUST 22-MINUTES a day.

3 Okay, I get it. Now let s put it in action!

4 What Makes a Great Social Post?

5 What Makes a Great Social Post? Has a purpose beyond your services. Adds value for someone else. It s a topic people care about. It isn t so damn boring. Includes an engaging headline that excites people Uses a great image that stands out, doesn t blend in! Gets your message in front of the right people. Gets engagement.

6 Have Purpose and Value Review HR Forums and LinkedIn Groups: - HR.com - Hr-exchange.com - CiteHR.com - Laborlawtalk.com - Linked: HR

7 Have Purpose and Value Ask your clients and candidates what they care about!

8 Have Purpose and Value 18-page whitepaper

9 Have Purpose and Value

10 Make sure people care! buzzsumo.com - Look for topics based on engagement Facebook insights - Look at past posts - Look at competitors Google Analytics - Look at past posts - Look for topics that get visits/engagement

11 Keys to Writing a Good Headline Share the key takeaway from the article (value) Use engaging keywords that evoke an emotional response Don t be boring Test different approaches

12 Words matter 4 Surprising Things Interviewers Notice Before You Say a Word 3 Excel Hacks That Will Save You a TON of Time The Science Behind Reducing Bad Hires 10 Critical Questions You Need to Ask Every Travel Nurse 5 Smart Ways to Test Headlines and See Huge Results

13 Group Challenge #1 Come up with 5 different title variations for this topic: Why your best employees are leaving your company.

14 Compelling Images

15 Compelling Images

16 Compelling Images

17 Compelling Images

18 Evoke Emotion

19 Group Challenge #2 Come up with 5 different images from for this topic: Why your best employees are leaving.

20 1 article = months of content. 5 Surprising Reasons Why People Quit Their Jobs 5 Critical Things That Keep People From Jumping Ship These BIG Management Blunders Can Ruin Morale

21 1 article = months of content. 5 Smart Management Hacks That Improve Morale and Create Smiles The Science Behind Improving Morale and Teamwork Apple. Southwest. Google. How Smart Companies Retain Top Talent.

22 Mix it up

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25 Okay, I have the content. Now when and where to post?

26 When to post? Facebook Insights

27 Where and how to post? LinkedIn How to choose groups. Blog content sharing HaleyMarketing.com example.

28 Group Challenge #3 Find at least 3 relevant LinkedIn groups Case 1: Technical recruiting firm in California Contract Assignments Developers, Project Managers, Data Analysts, ERP Specialists. Case 2: LI/Clerical 90% temp staffing Offices in San Diego, Carlsbad, Irvine Case 3: Executive Recruiter 100% perm placement, high level professionals National Accounting/Finance Engineering

29 Give Your Engagement a Kick Start!

30 Social Sharing Increase Engagement Increase in Post Reach 3 Likes + 1 Share = 211 Reach 4 Likes + 1 Share + 7 Comments = 494 Reach Facebook Algorithm favors conversation. Encourage people to comment start internally!

31 Social Sharing Increase Engagement Engage with the company brand - Example: Engage with co-workers - Example: LinkedIn Recent Activity

32 Group Challenge #4 Choose 1: - Visit your company Facebook page and like, comment and share an article. - Visit and like, comment and share an article. - Visit a co-worker s LinkedIn updates and comment.

33 Boost your reach with paid promotion.

34 Paid Targeting Live Example Who has a current recruiting challenge?

35 Give Me 22 Minutes

36 12 min. Build your network Use LinkedIn's "People You May Know" feature and send out two connection invitations (2 minutes) 2. Use the People You May Know Tab. Build your reputation Auto-feed blog content to your LinkedIn profile (0 minutes) Status update with a recent search assignment or placement (1 minute) Read discussions in 1-2 groups and "like" or "comment" (5 minutes) Manually post a blog to several LinkedIn groups using the LinkedIn Share button on the blog (1 minute) Sell Connect with 1-2 key decision makers at prospect firms (1 minute) Send a 1:1 message to a prospect (1 minute)

37 8 min. Build a relevant following Use Tweepi to follow the people who follow a competitor (5 min) 2. Use the People You May Know Tab. Build your local office brand Auto-feed blog content to your Twitter account (0 minutes) Auto feed local jobs to your Twitter account (0 minutes) Retweet key influencer or prospect Tweet (10 seconds) Find sales opportunities Conduct Advanced Search for new job postings (1 minute) Search for a local business on Twitter and begin following (1 minute) Follow a local executive or key local leader (1 minute)

38 Auto-feed blog content to your Facebook account (0 minutes) 2 min. 2. Use the People You May Know Tab. Visit the corporate Facebook page and Like, Comment and Share a post (1 minute) Post an interesting article or image on Facebook (1 minute)

39 Automation Tools Free tool. You create an account and link your social profiles and share to every profile with one click. Free trial. Manage multiple networks, schedule posts and watch your audiences.

40 Bufferapp.com

41 Use data to see results. Look for spikes in traffic What did I share? Where did I share it? How did I present it?

42 Use data to see results.

43 Any questions? LinkedIn.com/in/bradmsmith LinkedIn.com/in/davidsearns