SOCIAL PROOF. The Keys to Winning Customers Online

Transcription

1 SOCIAL PROOF The Keys to Winning Customers Online

2 Your Hosts PRESENTED BY BRAD SMITH CEO & Founder BRAD BIALY Social Media Advisor

3 Agenda The Decision-Making Process What is Most Important to Your Target Audience? Getting Your Message in Front of the Right People Building a Library of Social Proof BARQAR.com

4 Your Questions How can we better reach our target audience on social? How can we build more trust through social media? How can we compete with bigger, more established companies? What is the most effective way to market with limited time and limited funds? Where should I spend my money, online marketing or other areas? BARQAR.com

5 THE DECISION-MAKING PROCESS

6 Influencing the Purchase Decision Facebook.com/BarqarMarketing Source:

7 How Social Influences Purchase Decisions Source:

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9 More Business Social media gives you a very cost-effective way of amplifying your company s message and influencing MORE of those purchase decisions! BARQAR

10 Your Competition is Doing Source:

11 The Reasons Why What do businesses report getting out of their Social Media Marketing? Source: Facebook.com/BarqarMarketing

12 WHAT S IMPORTANT TO YOUR AUDIENCE?

13 Google Analytics Behavior Site Content All Pages -

14 LinkedIn Analytics Company Page - Analytics BARQAR

15 Facebook Insights Company Page Insights Sort by Engagement Reactions, Comments & Shares Facebook.com/BarqarMarketing

16 Twitter Analytics Analytics.Twitter.com

17 BuzzSumo

18 Answer The Public

19 REACHING THE RIGHT PEOPLE

20 LinkedIn Advanced Search How to Find the Perfect Professional in Your Market

21 BARQAR LinkedIn Advanced Search

22 Why Should You Consider Social PPC? Your target audience doesn t know about you. Your customers have forgotten about you. There are always opportunities to brand. Turn your existing customers into brand

23 Facebook Boosted Posts Promoted Content Blog post, ebook Boosted Post Event Announcement Ads Increase # of Page Fans, Drive Individuals Back to Your Site, Etc. Facebook.com/BarqarMarketing

24 Facebook Boosted Posts 5,003 people reached Women Specific likes/interests Within 20 miles of office locations 133 actions/engagements 20 appointment inquiries Facebook.com/BarqarMarketing

25 Hashtags #BARQAR

26 Ritetag Hashtags containing BuyNow

27 BARQAR LinkedIn Published Post

28 Be Social!

29 Facebook.com/BarqarMarketing Reach Out One-to-One

30 BUILDING A LIBRARY

31 Why You Should Blog

32 Gathering Online Reviews What do People Think of Your

33 BARQAR Reputation Management

34 Facebook.com/BarqarMarketing Reputation Management

35 @BarqarMarketing Reputation Management

36 Social Pro Award-winning social marketing. For about 92% less cost! A Writer. A Strategist. A Graphic Designer. And Someone to Post Content to LinkedIn, Twitter, Facebook & Google+ Every Day. BARQAR

37 Facebook.com/BarqarMarketing Showcase Awards & Honors

38 Next Webinar: Top Tools Every Marketer Should Use Date and Time: Wed, Aug 31, :00 PM - 3:00 PM EDT

39 Your Questions How can we better reach our target audience on social? How can we build more trust through social media? How can we compete with bigger, more established companies? What is the most effective way to market with limited time and limited funds? Where should I spend my money, online marketing or other areas? BARQAR.com

40 Need Help?