Utilizing Social Media for Your RSO. PRESENTED BY JESSICA LEONARD Social Media Manager, University of Arkansas

Transcription

1 Utilizing Social Media for Your RSO PRESENTED BY JESSICA LEONARD Social Media Manager, University of Arkansas

2 Social media is not about posting, it s about participating.

3 Social Media in the Collegiate Setting 3 Connect Push interaction beyond the organization Be Prepared Build your network when you don t need it so you ll have it when you do Showcase Share your milestones and achievements Recruit Engage with prospective members and attendees Educate Share interesting research, trends and information with the community Have Fun Promote beyond events & administrative info

4 Social Media Strategy 4 Who do I want to reach? How can I segment them? How can I tailor specific messages? When and how should I reach them? Use Social Channels to be a Digital Concierge

5 Content 5 Find stories. Don t create them. Nostalgia/Anniversaries/Iconic National Day 80/20 Rule The more unique the experience, the more social value it has.

6 Social Media Success Formula 6 Be Helpful Useful Informative Relevant Practical Actionable Timely Generous Credible Brief Entertaining Fun Occasionally Funny

7 Mobile First Strategy 7 20% One of every five minutes on a mobile phone in the United States is spent on Facebook or Instagram. *Facebook's COO Sheryl Sandberg, April 2015 Earnings Report

8 Facebook Algorithm Changes LESS BRANDS, MORE FRAMILY: MEDIA COMPANIES FACEBOOK REACH HAS FALLEN 42% THIS YEAR

9 Tip: Use Facebook Insights to guide content

10 Facebook Features to Utilize 10 Live Video!!! Schedule shares Add events to timeline to resurface content Targeted reach Change default link images Captions for videos

11 Instagram 11 Non-chronological Instagram Stories + Live Video Increased ad options

12 Instagram 12 Take advantage of Business Profiles + Analytics

13 Instagram Tip: Find Geotagged photos 13

14 Twitter 14 Less Design Watercooler Convo Breaking News??? Let s Chat In its infancy, Twitter was all about conversations, hashtags, and groups. Conversations were formed around similar interests and trends Broadcast the Facts Twitter has evolved into a short-form broadcast platform where breaking news is shared first before traditional media can disseminate the information Video & Beyond With the growing popularity of livestreaming and the increase of video length to 2:20, video is a major driver for Twitter trends

15 Twitter Changes 15 Replies When replying to a will no longer count toward the 140-character count. This will make having conversations on Twitter easier and more straightforward, no more penny-pinching your words to ensure they reach the whole group. Media Attachments When you add attachments like photos, GIFs, videos, polls, or Quote Tweets, that media no longer counts as characters within your Tweet. More room for words! Retweet & Quote Tweet yourself Retweet button enabled on your own Tweets, so you can easily Retweet or Quote Tweet yourself when you want to share a new reflection or feel like a really good one went unnoticed. Goodbye,.@ New Tweets that begin with a username will reach all your followers. If you want a reply to be seen by all your followers, you will be able to Retweet it to signal that you intend for it to be viewed more broadly.

16 analytics.twitter.com & dashboard.twitter.com

17 Snapchat 17 Provide Access to Live Events Tell a Story Engage students through Snapchat Q&A and Geofilters Take People Behind the Curtain

18 Visuals 18 95% Use Photos & Video to Increase Engagement Facebook Pages who post status updates with visuals in the form of videos and photo albums create up to 180% and 100% stronger engagement Canva Pablo by Buffer Phone Apps Free or Use Canva for Work for $12.95 a month Free but less customizable than Canva Boomerang, Videoshop, Giphy

19 Owned vs. Rented Space

20 The Dirty Secret of Social Media 20 Almost everyone will miss almost everything you do on social media. Sree Sreenivasan

21 Do what you can, with what you have, where you are. -Theodore Roosevelt

22 THANK YOU! Questions?