OUR TRENDS FOR THE WORLD

Transcription

1 OUR TRENDS FOR THE WORLD

2 SQUEAKY-CLEAN The rules have been rewritten Clean and clear label is the new global standard. Consumers are demanding for total transparency, and brands are incorporating the entire supply chain into the products. More and more products are carrying claims referring to agriculture practices, sustainability and environmental responsibility among others.

3 PLANT POWER As plant milks, meat alternatives and vegan offerings have rapidly mainstreamed, consumers are looking for innovative options to maximize the benefits plants have in their daily lives. Even dairy companies are starting to leverage the functional and technical benefits of the plants in the NPDs, which bring more variety thus boosting their category. Plants can be used in diverse applications: product base, flavor inclusions, source of color or health nutrition.

4 SUGARLESS RUSH Sugar is under pressure, but it s still the key ingredient that delivers the sweetness and great taste that consumers are looking for. Food industry has the challenge of balancing the consumer demand to reduce added sugar, create indulgent experiences while simultaneously presenting clean label products. Alternative sweeteners are part of the solution to finding a sweeter balance.

5 BLENDING PALATES There has never been so much variety and diversity in the choice of authentic cuisines around the world. The global world leads and connects consumers of all ages, who become more knowledgeable of other cultures. This has created an opening for visually appealing products with high authenticity. There are regional procurement and acceptance of authentic ethnic foods, with pride in local cuisine. We are in the ERA of TRADITIONAL CUISINE fusion.

6 HEALTHY TUNE-UP Healthy food and drinks are not luxuries. More and more consumers are increasingly personalizing their own nutritional intake, making food choices based on what they think will make them feel better. They are experimenting free from products and specific diets like Paleo and low FODMAP. At the same time, they continue to increase their food and beverage intake with ingredients that they consider healthy, such as proteins and probiotics.

7 SIMPLY CHIC Consumers are willing to pay that little bit more for an indulgent product offering momentary escapism and premium quality, mainly the middle classes in developing countries. There is a return to the original basics in packaging and branding. Well-known brands are offering something else to their portfolio in the premium segment: high quality products with an authentic and sophisticated look.

8 CAPTURING MOMENTS Different moments call for different tastes. Targeting specific moments is becoming a powerful weapon for brands, especially in categories such as snacking. The sport nutrition industry has a lot to teach in terms of targeting the moments because these types of products are optimized to the moment before, during and after exercise for maximum effectiveness.

9 MINI CONSUMER POWER Kids have become influencers in a big way. Nowadays, kids are often setting the family dinner menu themselves and not with less healthy food. Today s younger generation is open to new things and influencing what their parents eat too. The days of neophobia are over! The kid s role goes far beyond.

10 FUZZY BORDERS The most innovative products are being observed at the crossroads of different categories. Completely new products, groups and categories arise to temp the palate of the adventurous consumers. Other trends are inspiring a rethinking of brand positioning, where the flexitarian diet has led the meat department into the protein department.

11 SEEDS OF CHANGE Consumers are very interested in exotic seeds like chia and quinoa, which have fueled the application of seeds in general. This is because they bring a natural source of flavors, textures and health, including high protein content and consumers are looking for benefits. Innovators are planting the seed for tomorrow s next generation of product winners.

12 TRENDS MAP

13 TRENDS MAP

14 The best way to predict the future is to invent it. ALAN KAY