Yourkeys Executive Summary. The Problem. The Yourkeys Solution

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1 Yourkeys Executive Summary Yourkeys lets new-build house developers take control of the entire sales process with buyers now able to buy a property directly online, from offer to completion. This means that housebuilders have significantly less reliance on estate agents and do not incur their correspondingly large fees. Furthermore, the platform provides live oversight of the 60+ steps in the buying process and through automating many of those tasks, provides greater efficiencies, control and transparency which helps to speed up the exchange process. The Problem Buying a house is ranked as the no.1 most stressful experience in modern life. 1 in 3 house sales fall through and represent almost 1B of costs to the UK property industry. Furthermore, there are so many different stakeholders in the process who do not use one centralised operating hub, it means the process is unnecessarily slow and archaic. Key issues include: No live oversight or control of sales progression Slow conveyancers - only 5% exchange in 28 days Huge fees to estate agents Sales team predominantly focussed on admin functions Poor buyer experience stressful and no clarity Errors & reversionary costs for incorrect upgrades Expensive to attract overseas buyers The Yourkeys Solution We have created a revolutionary new start-to-finish online approach to purchasing new build property. Yourkeys provides buyers with an exponentially better user experience, increasing the likelihood of purchase. We have completely digitised the process from search, selection of upgrades/personalisation, through the legal process and on to completion. This completely changes the antiquated, stressful nature previously associated with buying a new home and create an affinity between buyers and house developers, which helps to differentiate their offering.

2 Key features include: Submit & receive offers online and buyers can negotiate directly with developers A raft of data and analytics for developers regarding their buyers and properties No more chasing estate agents, conveyancers or sales staff for progress updates Instantly identify bottlenecks or issues that arise Benchmarked timelines for many of the 60+ steps in the buying process Automatic notifications sent out to all parties if deadlines are missed Conveyancers, developers & buyers all logged into the same platform Airbnb style star ratings for conveyancers, based on performance & speed Online document e-signing The Benefits to House Developers They key benefits for house developers is that it generates significantly more profits for them directly and saves a lot of time which is currently wasted. They also regain control of the sales process through having live oversight. The Yourkeys platform can be used in two ways: 1. It can be the online communication and transaction engine that seamlessly sits within a house developers website in their own branding and be separated from any of their competitors. This means that they maximise their existing marketing budget to drive clients to an online experience, thereby reducing the reliance on estate agents. 2. At the same time, the platform will be a stand-alone Yourkeys branded site, with all our client s developments listed. We would then drive traffic to that site, for buyers to view new developments from all our clients. The sales team of a house developer will be significantly more efficient, as they currently spend around 60% of their time doing admin functions that are now automated. This would also apply to the management team, who are currently forced to use multiple sources to generate accurate sales forecasts. Size of Market There are more than 200,000 new-build homes constructed every year in the UK, with the government pushing to reach 350,000 PA. Initially, we will target medium-sized developers who build between 150 & 1,000 units PA of which there are 72 companies in the UK. From Q4 we will target the larger PLC developers through our industry advisors or who we will meet at the UK Construction Show 2018, where we ve taken a large trade stand to exhibit our platform. The landscape of the largest new-build house developers in the UK is around 380 companies, which means it is relatively inexpensive to target this group.

3 The Team Craig has achieved three exits in tech over the last 20 years. Last Second Tickets (LST). (wembley.ee.co.uk/ticket) was the first company in the UK to sell tickets to live events, via smartphones & tablets in the final 7 days. LST created white label sites for EE, Orange, ASOS, MasterCard & sold to Monitise for 12.3M. Brainstorm (now is the UK s leading mobile marketing platform providing all global messaging for Telefonica & Bank of America & sold to Opera Telecom for 3.2M. He s recently created a digital marketing agency (DanDan Digital) to support his two tech startups (Yourkeys & SocialSync). Having secured CEO s for DDD & SocialSync he now focuses his time 100% on Yourkeys. Being an ex-architect & Product Director, Riccardo s mix of skills include huge attention to detail, project management & being on the razor's edge of what the users desire. These skills are essential for the product vision of Yourkeys to grow the brand. Riccardo was one of the youngest Associate Architects at Gensler, which is the world s largest Architectural practice. He led projects such as the Ministry of Sound Building, Gensler s HQ Midlands Office (Global Design Award Winner), the award-winning Ferrari Store & the 1.8bn Shanghai Tower. Riccardo liaises closely with housebuilder clients to fully capture their requirements & turn those into new product releases. Dan has 22 years of software experience and has held the following positions over the past 10 years with the most recent exit being from the start-up E-Tale which was acquired by ChannelAdvisor in November 2014 for 8M. 1 - Product Director - ChannelAdvisor 2 - CTO - E-Tale 3 - CTO - HulloMail (R&D Telecoms sector - SaaS service)

4 BETA Launch We have been working with developers over the last 12 months to define the most important functionality of the platform. From these we re launching with three clients in August: Shape Real Estate Boultbee LDN Make Homes Future Strategy / Major USP of Yourkeys Yourkeys is a B2B (SaaS software as a service) platform for new-build house developers and we have two distinct phases planned of our growth. Phase One: We liken this phase to having built a supermarket and are now busily stocking the shelves with the inventory of new-build house developments. In this initial phase, we will be maximising the efficiency of the house developers own budgets, to sell their properties directly to buyers, reducing the reliance of estate agents. Phase Two: Once we have sufficient inventory on the platform and have secured a stable revenue stream from license fees and sales commissions. We will then plough revenues into marketing spend to attract house buyers to the platform. However, we believe a large opportunity sits in attracting Chinese speaking buyers to buy properties in the UK. The benefits of Chinese buyers were highlighted in the LSE research paper commissioned by the London Mayor, Sadiq Khan. The conclusions were that, had Chinese buyers not been willing to buy in the first phase of developments (off-plan and remotely) then many developments would not have happened at all. This, in fact, meant an over-supply of new apartments in London, which brought the overall price down and there was zero evidence of a buy to leave policy. CBRE estimate that of all the Chinese property buyers in the UK, this represents around 3% of the pent-up demand of potential Chinese investors from six different countries. YK recognises this opportunity and will make the online sales process much more efficient, using multiple languages on the platform.

5 Revenues Yourkeys benefits from having multiple revenue streams and therefore is not exposed to risk by having all its financial eggs in one basket. One of our advisors is an expert in the Mortgages and Insurance field and we have therefore created a sub-brand called Yourkeys Money, where we are forecasting to generate 25% of our revenues from that source. The assumptions in the financial model have all been validated by our industry advisors and through the management team having steered five companies to multi-million pound exits. Funding Rounds and Exit We re aiming to close our 450k EIS round in Q4 2018, after we ve launched the platform and investors can speak directly to clients to determine what value our service brings to their business. Thereafter, we will have at least 6 x months traction in 2019 to build the sales pipeline, on-board new clients and deliver 3 x more platform launches (R2-R4). In May/June 2019 we would like to close a 2M round to fully fund the business. We re offering 21% equity for 450k which is a pre-money valuation of c 2.1M. It would be great to find investors who could help introduce us to new-build house developers, but we're relaxed at any level of involvement. We also send a monthly investor update to keep you fully informed. With sensible assumptions, we re forecasting that the 450k investment, will deliver a 64X return. Contact Details Craig Massey Craig.Massey@yourkeys.com +44 (0) (0) Yourkeys.com