Integrated Strategic Planning OF Marketing, Advertising or Promotions

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1 Integrated Strategic Planning OF Marketing, Advertising or Promotions Mr. Hemant Saini and Dhamini Bharti Assistant Professor, Commerce, Dr. Nepal Singh Degree College (Atrrauli) Aligarh Research Scholar, Commerce, D.S. College, Aligarh Introduction It is of high quality that it is important to formulate a company. Failure, failure or sustainability of a company depends on the effectiveness of the strategic plan and can be considered as a scheme. Example: to significantly increase the price of a product, an executive or administrative office must dig and evaluate its competitors against price changes. If this change results in market dominance being commercialized, competitors will hastily launch products to increase market share by changing the prices of products. The management or operation of a company must find a legitimate tool to be able to safely exercise its commercialized market position. This requires an uninterrupted assessment of the controllable elements of the uncontrollable environment. Meaning and definition Because of commercialized marketing; Advertising or promotional strategies serve as the basis for your marketing plan. Commercialization A marketing, advertising or promotional plan contains a list of specific actions that you need to successfully implement a marketing, advertising or promotional strategy for marketing. Examples of marketing, advertising or incentive strategies are: "Use low-cost products to attract consumers when low-cost products help our organization build relationships with consumers and consumers, we will provide marginal products and services that to improve the transaction. Marketing plans are unfounded without proper commercialization of marketing, advertising or promotional strategies. Commercialization Marketing, advertising or promotional strategies and structured planning are the cornerstones of a commercial marketing, advertising or promotional plan designed to achieve commercial marketing, advertising or promotional purposes. It is important that these goals yield measurable results. A good marketing, advertising or promotional strategy for commercialization must incorporate the commercialization marketing, advertising or promotion goals, the policy and the order of action (tactics) of the organization into a coherent whole. The purpose of commercialization marketing, advertising or promotional strategies is to lay the foundation for tactical planning. This allows the organization to perform its tasks effectively and efficiently. A commercialized marketing, advertising or publicity strategy is a specific way to achieve results and an organization can compress limited Swaranjali Publication,

2 Integrated Strategic Planning OF Marketing, Advertising or Promotions resources to the greatest opportunity to increase sales and ensure a lasting competitive advantage. A commercialized marketing, advertising or publicity strategy should focus on the core concept that customer satisfaction is our primary goal. A good marketing, advertising or promotional strategy for marketing must integrate the marketing, advertising or promotional goals, policies and actions marketed by the organization into a coherent whole. The purpose of commercialization marketing, advertising or promotional strategies is to lay the foundation for tactical planning. This allows the organization to perform its tasks effectively and efficiently. Commercialization Marketing, advertising or promotional strategies can be defined as positioning companies to gain competitive advantage in the market for commercialization. The main goal is to guarantee the efficiency of the organization by carrying out the right activities in time. The core focus is to get something that fits in the external environment. With commercialized marketing, advertising or promotional strategies, companies can make plans to deliver products that are suitable for the commercialization market with the aim of gaining a competitive advantage. In other words, commercialization marketing, advertising or promotional strategies take into account both internal and external limitations, while providing an overall vision on how products can be positioned correctly in a commercialized market. Commercialization Marketing, advertising or promotional strategy research has primarily focused on one of two areas: marketing, advertising or promotional strategies or commercialization of marketing, advertising or promotional strategies. Uncontrollable elements Marketing, advertising or promotion strategy. Earlier changes will later affect. Similarly, changes to a part must affect the previous section. The inter-factor correlation of these two classes differs from company to company due to the nature and nature of the company. The elements that can be managed are the most important management or management area for decision-making. These elements are under the control of management or management. They can change at any time in relation to the configuration. The most important components of the controllable element are: Products, Price, Promotions and Physical distribution. These are the four essential requirements that are being considered for the formation and implementation of commercial marketing, advertising or promotional strategies. These factors are independent for decision making. The company is strongly influenced by the external environment through its complex, interactive processes. Kotler explains that a commercialized marketing, advertising or promotional mix is a set of verifiable variables that an organization can use to influence buyer responses. Controllable factors can have a significant impact on non-controllable factors. The primary task of management of operations is to make decisions about the best use of commercialized marketing, advertising or publicity use in the context of a changing Swaranjali Publication,

3 Multidisciplinary Higher Education, Research, Dynamics & Concepts environment. Marketing, advertising or promotions must be commercialized with a view to an external business environment that is inherently uncontrollable. Achieving a successful organization is determined by factors that work in the internal and external environment. Organizations can achieve more or more success by misrepresenting these factors to a level that allows them to obtain sophisticated and systematic action plans and systematic plans to achieve success or superior status. A successful organization not only understands existing factors, but also predicts changes and can benefit from changes within the operational environment. Economic factors Socio-cultural factors political / legal factors and Technical factors The management or operation of a company can not directly control the uncontrollable factors that create a large number of threats to the opportunities and regulatory guidelines that the company must survive and grow. The commercialization of a company's marketing, advertising or promotional strategy must be formulated in a context of careful analysis of these factors at each stage of the plan and must be timed because it has a significant impact on the decisions taken. Economic factor All economic activities such as production, distribution and consumption are affected by changes in product prices. Free economic prices serve as a signal of the distribution of consumer spending and are known as the distribution of production factors called demand and supply side. Price is the interaction between supply and demand. They in turn determine the relative income distribution. The prices thus determined may change as a result of changes in monetary, fiscal and wage policy. If you look at complex interactions in the industry, variables such as availability of imports, flavors, free products and alternatives can change if you feel that the above does not match the facts perfectly. Role. Decisions about commercialized marketing, advertising or promotional strategies are influenced by different competitive environments. The economic or financial structure of an organization experiencing a recession will have unemployment, low spending and low stakeholder confidence. Conversely, a "thriving" or developed economy will have low unemployment, high purchasing power and high stakeholder confidence. Successful organizations respond as desired to the economic circumstances and the behavior of stakeholders. Organizations will also need a critical assessment of the impact of economic conditions on competitors and their response. In this international business world, organizations are influenced by the global economy. The cheaper labor force in developing countries influences the competitiveness of products in developed countries. The US interest rate hike may affect the UK share price, or the bad weather conditions in India may affect the price of tea bought in English pubs. Swaranjali Publication,

4 Integrated Strategic Planning OF Marketing, Advertising or Promotions A truly global business participant must be aware of the economic situation at all borders and inevitably have a strategic and systematic plan to protect and promote the business in line with global economic conditions. Socio-cultural factors Socio-cultural factors draw attention to social forces such as family, friends, colleagues, neighbors and the media. Social power gives us a deep impression of our complex mental state of beliefs, emotions, and values, dispositions of actions, interests and judgments. These forces we to behave as we humans are, ultimately to shape the people we buy. Population change also has a direct impact on the organization. Changes in the population structure will influence the supply and demand of goods and services in the economy. As the number of consumers decreases, lower fertility rates will reduce demand and increase competition. On the contrary, the growing world population and the expectation of global food shortages now require more investment in food production. There are other factors, such as the buying behavior of consumers and social factors when making decisions. When all other consumer goods function, the product selection and the price payment are carried out by the consumer himself. The practical necessity of the product is generally a function of the proportional price and income. The following are socio-cultural factors that can influence management practices. Role of religion management or management objectives and Contribution to culture. Attitudes towards management or administration and managers. Attitude towards efficiency Savings and investment perspective Attitudes towards material possessions. View time and changes, Use of new knowledge, statistics and population growth. Permissions, group decisions, Marketing, Advertising or promotion Inter-organizational collaboration. Close contact between individuals, class structure, Personal mobility. Attitudes towards the scientific method. Political factor The political factor determines the organization in dozens of ways. Political elements can offer benefits and opportunities for a combination of conditions favorable to the organization. On the contrary, they can impose obligations and obligations on the organization. Political factors recognize the instrumental role of the accompanying types. Legislation, such as minimum wage or anti-discrimination legislation. Voluntary standards and methods Swaranjali Publication,

5 Multidisciplinary Higher Education, Research, Dynamics & Concepts Commercialization of market regulation Trade agreements, rates or restrictions. Tax and tax credits. Types of government systems. Communism, democracy, dictatorship. Sanctions such as fines, unfavorable media and imprisonment can be incurred if the form or appearance does not coincide with the debt. Ineffective voluntary codes and practices often introduce laws that may affect activities that apply to government and practices. Technical factors The fourth element is technology. We know that developments in science and technology have changed our way of working. Technology has created a society that expects immediate results. The industrial revolution the industrial revolution has increased the speed with which selective information is exchanged between stakeholders. A faster exchange of information can help your business by responding quickly to changes in the business environment. Nevertheless, the ability to react quickly is subject to extra pressure, because it is expected to deliver the expectations in advance within a time frame. For example, the internet has been seriously affected by marketing marketing, advertising or promotional mixes. An advanced and systematic action plan for the organization. Conclusion Because the pace of technological change is very fast, the average lifetime of a computer chip is about six months. Technology is used at all ages, at birth children are exposed to technology and seasoned pensioners with new generation technologies known as 'silver surfers'. Technology will continue to evolve and affect the habits and expectations of consumers, and organizations that ignore this will increasingly be perishable. References 1. Fournier, S. (2000) Delivering on the Relationship in CRM. MSI/Duke Customer Relationship Channels: Exploring Opt-In and Opt-Out Alternatives. Journal of Public Policy and Commercialise marketing, advertising or promotion, 19: p. 2. Sunil G. and Kulbhushan C. (2008) International Commercialise marketing, advertising or promotion. Kalyani publishers, New Delhi. 3. Jacoby J. and Chestnut R. (1978) Brand Loyalty: Measurement and Management or administration. New York: John Wiley. 4. Keller K. (2001) Building Customer-Based Brand Equity. Commercialise marketing, advertising or promotion Management or administration, 10: 14-19p. 5. Phillip K. (2002) Commercialise marketing, advertising or promotion Management or administration, Prentice Hall of India Private ltd, New Delhi. Swaranjali Publication,