WHO WE ARE A ONE STOP SHOP IN-HOUSE INFLUENCER AGENCY IN-HOUSE CREATIVE AGENCY

Transcription

1 2019

2 WHO WE ARE... Since 2008, we ve been connecting millennials to their communities through trusted content that speaks to their unique mindset, passions, and interests. With a nationwide reach in key urban markets such as Toronto, Vancouver, Calgary, and Montreal, Daily Hive is reaching more people across Canada than ever before. We pride ourselves in having become branded content experts over the years. We know our audience what they want, what they like, and what they engage with. In fact, that s exactly why we ve created our Daily Hive Channels Dished, Urbanized, Grow, Mapped, Video so that we could deliver specific subsets of our audience with even more of the specialized content they re craving. IN-HOUSE INFLUENCER AGENCY Thanks to our amazing in-house creative and production capabilities (Colony Digital), as well as the recent addition of our influencer agency (ID Agency), Daily Hive stands apart when it comes to all levels of custom content curation. IN-HOUSE CREATIVE AGENCY...A ONE STOP SHOP

3 DAILY HIVE IS ONE OF CANADA S LARGEST DIGITAL-ONLY PUBLICATIONS. DAILY HIVE S REACH OUR SOCIAL MEDIA PRESENCE + 4 MILLION K UNIQUE READERS FACEBOOK FOLLOWERS + 14 MILLION K PAGE VIEWS INSTAGRAM FOLLOWERS 2.51 MINUTE K AVG. TIME ON PAGE TWITTER FOLLOWERS + 2 MILLION VIDEO VIEWS + 87 K NEWSLETTER SUBSCRIBERS

4 OUR AUDIENCE Daily Hive s audience is mainly comprised of young professionals and tech-savvy millennials who consider us a go-to platform for latest local news as well as lifestyle content. 10% 55% 20% 15% 57% FEMALE 43% MALE 80K AVG. HOUSEHOLD INCOME 70% OF WEB TRAFFIC COMES FROM MOBILE

5 OUR CONTENT Our dynamic, nationwide Editorial team works alongside our dedicated in-house branded content team to deliver the most engaging content within very various content verticals. We gathered writers, editors, creators, and videographers who have been very involved and active in the different scenes behind our numerous verticals. Making sure we have access to the most original, trending, and up-to-date content.

6 OUR CHANNELS Our exclusive channels provide added insight to the most savvy of Daily Hive readers, those who are deeply interested in a specific area of focus. Through surveys, interactions, and engagement, we have recognized and created verticals for our audience to turn to whenever the need the most in depth coverage avaialble on their favorite subject. Each channel comes complete with their own social media platforms, dedicated writers, and social team. DISHED All things edible and drinkable. MAPPED All things travel & tourism. GROW Educate about the Cannabis industry, from business, medical and recreational standpoints. URBANIZED Everything real estate, interior design, and lifestyle related. VIDEO All things people, plates, and places.

7 CONTENT OPPORTUNITIES Our sponsored content solutions are distributed through an online editorial ecosystem that is unmatched in the Canadian media industry. We make sure to create unique custom content that is optimized to maximize on reach and engagement with our network while reflecting your core values and messaging. HYPERTARGETING Use our audience amplification opportunities to hypertarget your content to a certain demographic, in a certain geographical region with specific interests. CUSTOM ARTICLES / VIDEOS Work closely with our branded content team to create unique inspiring article/ video pieces helping to promote your products or services. SUPPORTED BY SERIES Leverage our strong existing content series in our different sections and place your branding around it. DEDICATED E-BLAST Build a dedicated e-blast with the help of the Daily Hive team and have it sent to our thousands of subscribers.

8 SOCIAL MEDIA OPPORTUNITIES SOCIAL IS OUR GAME Combine our social marketing team s expertise and the Daily Hives audience to produce engaging content, promote products, services, contests, events, and more on all our social platforms. Align your campaign with the Daily Hive tone, voice and imagery in order to make sure that you directly benefit from the very best engagement from our readers. Actively grow your social media following through appropriate tagging, brand mentions, or inclusion of campaign hashtags. Instagram posts / videos Instagram stories with a swipe-up link to specific landing pages / articles Facebook posts / videos Facebook Live Tweets

9 DISPLAY ADVERTISING MOBILE & DESKTOP ADVERTISING City Takeover Homepage Takeover Section Takeover Rich Media Units In-Content Videos Newsletter Banner Channel Targeting RESPONSIVE SOLUTIONS DESIGNS FOR ALL SCREENS OPTIMIZED FOR VIEWABILITY

10 PROGRAMMATIC DIRECT AUTOMATIC GUARANTEE Access our highest quality inventory Align your KPI S with sponsorships, audience targeting and creative units Combine Daily Hive and advertiser data PRIVATE MARKETPLACE Access Daily Hive inventory with auction and preferred deals Target by platform, device, format, etc. Access contextual and audience data in custom deals CONTEXTUAL TARGETING Cities: Vancouver, Calgary, Montreal, Toronto Sections: Food, News, Events, Real Estate, Sports, Lifestyle, Travel, Cannabis, Arts & Culture

11 COLONY DIGITAL CREATIVE PRODUCTIONS ABILITIES Colony Digital, a division of Daily Hive, is a full service, in-house creative agency which creates strategic and visually stunning video content. From concept to execution, we work with a range of different projects and budgets, creating viral content that engages millions. SERVICES OFFERED Creative Writing / Storyboarding / Script Development Turnkey Video Production abilities Photography Web Development Social Media Management Sound Design Motion Graphics

12 ID AGENCY INFLUENCER NETWORK Daily Hive has been building online & offline connections with influencers for years. As content creators, we share the same visions of impacting our communities. We have handpicked influencers who reflect our cities, and are passionate about inspiring their followers. These influencers have curated their own authentic brands that offer a unique reach into a variety of markets. As such, we are proud to integrate our exclusive influencer roster into our network. ID INFLUENCERS SPECIALIZE IN THE FOLLOWING VERTICALS: Food Fashion Health and Wellness Travel Arts and Culture Providing opportunities for: Store Openings Destination Promotions Contests Event Hosting / Attendance Promotions

13 LET S CONNECT