INNOVATION STANDARDIZATION QUICKTIME DESIGN CONCEPTION

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1 INNOVATION STANDARDIZATION QUICKTIME DESIGN CONCEPTION By Anil. N Your Imagination is Our Limit

2 Innovation Process by which an idea or invention is translated into good or service for which people will pay TECHNOLOGY IS THE KEY

3 Technology elevated the print packaging segment by providing the distinguish and consistent print quality Kodak NX Approval Esko Kongsberg Cutting and Creasing Table with ArtiosCAD Pre Distortion Tool for Shrink Sleeves and Flexibles 3D Studio Visualizer

4 Kodak NX Approval offers complete flexibility in Proofing Proof Multiple Print Processes Offset lithography Flexography Gravure Digital Proof on the actual substrate Coated or uncoated Boards Flexible film Foil Metal Plastic Proof Millions of Colors 4/C process Pantone 6/C Hexachrome Apply Recipe Color Technology to generate Millions of user defined colors Proof the Gamut Orange Green Reflex Blue Opaque White Metallic

5 Esko Kongsberg Cutting and Creasing Table with ArtiosCAD ArtiosCAD is the world s most popular structural design software for packaging design. With dedicated tools specifically designed for packaging professionals for structural design, product development, virtual prototyping and manufacturing

6 Pre Distortion Tools for Shrink Sleeves and Flexibles

7 Key Benefits of Pre distortion More representative result for what the designer and Brand Owner had in mind Artwork delivered to the convertor is technically more correct as manual errors are eliminated. Saves hours of time performing shrink tests.

8 3D Studio Visualization To shorten lead times and make the design and production processes more efficient, designers and prepress professionals can now quickly test, analyze and communicate with 3D visuals, without the need to do physical test runs.

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10 3Dimensional Imaging/Visualization 3D visualization of the product from various angles and placements from point of sale displays and planograms to advertising campaigns and corporate approval processes. Create Virtual store and show the products on the shelf

11 Prototyping/Mockups

12 Prototyping/Mockup Being able to touch a new product through its packaging before the product is launched is a very compelling brand experience for both consumers and retailers. This eventually helps in Live market tests, testing different messaging on packaging etc. Bottles Cans Flexible packaging

13 Standardization A brand s s color must be consistent across brand touch points no matter where those touch points occur and how they are delivered to the consumer It is the calibration of the final printed material - the product YOU SELL, not the intermediate media such as plate or cylinder it is bringing the tone reproduction of the finished printed result to a definitive, specific, predictable and desired target

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15 Key advantages 3 Standardization between different printers, across different SKUs, across different print formats gravure, flexo, offset, letterpress) and across different pack formats (laminates, cartons, bottles, tubes, dispensers). 3 Reduces rework and creates simple guidelines which printers can easily understand 3 Desk top to Shop Shelf - Guarding your brand and its representation at every stage in between. 3 Minimizing the wastage to the larger extent, save time and thus saving money 3 Variation in the brand color is eliminated when it comes to entire range of the Product/Skus,

16 Quick Time Design Conception Crushing down the timeline Transform the artwork into a Pack Visual within 24 hours, take it through iterations within hours/days, and convert into final pack/print format on the substrate of choice within 48 hours of final artwork so that immediate cylinder/plate making can follow and printing can be taken up The development lead time from beginning of prepress to print, currently estimated with numerous iterations, proofings, trial runs and mock-up preparations as 4 to 8 weeks on an average will get cut down to around 15 days. The time saving will range between 60% to 80%!

17 Key Benefits Helps in visualizing different shapes and sizes of packs with different positioning of print elements and special effects such as embossing with actual formed packs with great speed. Contract proof ready to got to print/manufacturing You take your customer en route to business Help to develop marketing campaigns and speed up the entire design approval process Cutting down on communication process and eliminating prepress and printing errors well in advance COST EFFECTIVE

18 Thank you for a patient listening, and do feel welcome to make any queries. Anil anil@trigondigital.in URL :