VIDEO CREATION CHEAT SHEET

Transcription

1 VIDEO CREATION CHEAT SHEET Jeff Stratton

2 We are a video production agency helping businesses & brands grow with video We here at VitalVideoMarketing, are a Team of dedicated enthusiasts who are here to help you succeed online by creating awesome videos for your business marketing. Based in New Zealand, our experience in business spans decades and amazing technology has replaced the number eight wire for xing today's problems. Past winners of prestigious small business awards, our diversity of differing business platforms, means we understand problems faced by modern business and we would like to extend our hand of friendship in a bid to make you the star of your business niche. We can simply add your logo, marketing material, photos or your existing video's to our video platform and give you the WOW factor your business deserves. Page 1

3 Your competitors will wonder how you did that, and your customers will be left spellbound. Contact Us; Check out our other combined stunning platform especially created to make your brand stand out in the noise of social media. Imagine a large number of people, gathered around an idea which they develop together that would lead to the perfection itself and great results! That is exactly the main goal of Vital Video Marketing and services which we provide from a sketch to the nal shot depending on your wishes and our guaranteed commitment. You need a script, totally new concept, artwork, text, multimedia, or something else? We will provide you with everything that is necessary, including positive creativity and most importantly give you our full attention. We have a fully equipped studio in an unusual comfortable home environment with fascinating possibilities of production as well as the post-production of all kinds. Our tradition has been ongoing since 2003 with 5000sq ready for professional use and all-sided multimedia space. We do not only create ordinary video clips and promotional recordings, but we are also getting into the nest details and almost nothing is left to the case. Whole development strategy of the video itself is present throughout the project because we want to draw the maximum potential from each idea that we later realize on mutual satisfaction. We are doing market research to set the perfect rating as well in order to achieve your goals which is the biggest challenge for us! Page 2

4 Video Creation Cheat Sheet If you are in business of any kind (check this link) You are a Media Company Acknowledgment Antoine Dupont CISCO predicts that all internet traf c will be viewed via video by 2019 For Scripting check Company video creation should start with four videos. Demos. 1. The company overviews. 2. Employee Bios. 3. About the company. 4. A service /product video for every website product page The follow up videos would be. 1. How to. 2. Testimonials. 3. On-boarding, such as systems. 4. Case studies. Interview questions/setup and ideas; Webcast to be solo or duo? Any company fun events for inclusion? Relax and talk to me, not the camera. Questioning Pattern, Video Creation Cheat Sheet Page 3

5 Thought of the day? What motivated you to start this business? What do you specialize in? What are you known for? What keeps customers coming back? What are you most proud of? Describe the product/service? Why is your product/service better? Why do you do what you do? What will customers gain by using your service? How is life going to be better by using your product/service? The Pain; What is the pain, the issue, the problem? The pleasure; Imagine the world without it, what if you could, how would your life be? Guarantee; Money back, results, time frame. Trust indicators; Certi ed, membership, af liation, current clients, appropriate to service. Call to action; for more information call, name, address, text, form, buy now button, contact. Video Hosting; You Tube, free/public, Wistia, $99/PM private, Vimeo, 7-$50/PM, private, Facebook, public. Vidello, 25-$50/PM private. Editing; All videos should have text added, 85% of videos are viewed without sound, use fade between subjects, Intro or outro at end of the video, come straight to the interview or product rst. Heading title, How Do I. Mistakes lming; bad sound, bad light, don t be too funny, smart or serious, just be yourself. Film; in your place of business, outside, public area, an area of graf ti, scenic backdrop. Page 4

6 The process of pre-production is crucial and it determines in which direction your idea will move next. We have a team of very trained specialists who have gained a fantastic pre-production experience with their successful careers and who will put each item on a pair, analyze possibilities and then carefully choose what is good in order to get top quality! Presence of pre-products means the absence of mistakes that would without a doubt appear later in the process without our detailed project checking system. When we are sure that the whole base and ideas are set up properly, a video production is coming to the line, which in fact represents the nal recording and taking of materials that will later be gradually processed. Each video is carefully framed and conceived with equipment that is today's best standards and cameras the latest technology. Working with a fantastic team of producers who are among the best in North America, and with experience of shooting commercials, skits, online videos and marketing presentations, you can be sure that everything is in the right hands and ready for the exclusively best outcome! Video recording is done and the material is ready for the nal assembly. Post-production requires hours of hard work, but in spite of the fact that the whole process is located in our studio, where experts and video - music engineers are working on the mixing, mastering and assembling of shot video materials, that means that we can deliver fantastic results for you in a very reasonable time period. Vital Video Marketing is here to address all the issues way beyond your marketing area related to exact company needs, connecting of all departments by evaluating of the video content and making of a digital roadmap in order to improve all areas of your work where the certain problems can occur. POR model guarantees successful and deep scan of the challenges that are set in front of your bright future which we will plan in details together with you in order to make another successful business story. Page 5

7 We are full-cycle agency that helps you not just create professional videos but also help your business get more leads, sales and pro ts through cutting edge marketing. Page 6

8 There is no successful company without successful branding. Years of work are behind us in which we successfully followed all the trends of video production both in the elds of TV marketing and other creative media spheres. Best results of branded commercials showed video clips up to one minute in length by targeting a speci c group of customers with a powerful but unique message. Your opinion is important to us, and that's why we give you a choice between several offered video solutions that can later be shown on the classic TV, streaming or social networks. Communications Videos are a creative and unique way to show your training programs, lessons, interviews or any other type of leadership through a highly professional presentation. The manner of presentation in which no one remains indifferent and daily analytics with reviewing of content statistics are just some of the advantages of this powerful method used by the world's most famous brands. We are ready to give you a chance to be part of this success story through support and constant improvement tips. Each event has its own story and Vital Video Marketing will make sure that the story of your event become memorable from every aspect! Guests and visitors will be stunned by the perfect combination of creativity combined with the experience from our different multimedia projects. We make a strategy with a special plan and program so that everything goes in the best order including important meetings, celebrations, scripts writing... Page 7

9 A direct message sent from a personal perspective is something that is very important today because it creates con dence in cooperation and gives clear signals of the quality of what you give and representing. Whether it is a video that is intended for individuals, groups or the general public we have a solution for you that will be implemented in accordance with your idea and needs such as integrated forms for taking a customers , name or any other details with visual effect by choice. The success stories of our clients that had used our video technology are innumerable and we can boast of people in business who are constantly returning to us and our service. Production Company of Record What does your product offer and why is your product something unique in a market that is already ooded with all kinds of different offers? The answer to these questions will be presented by our Product Explainers which are specially prepared for the product development strategies and promotion of the same through perfect video production. Depending on your choice videos could be made in many ways and we recommend the length of the project to be somewhere around 90 seconds for the best results. Page 8

10 There is no better recommendation for your business than personal experience of your customers and partners who are recorded in a perfectly integrated experimental marketing video. Video shots from different angles with a feeling of real live chats and events by using of one or more cameras from the last generation with a perfect accent on the advantages of your brand that can signi cantly improve image and thinking of the regular people towards you, which is a critical investment for the future! Show your business and employees off from a completely new perspective and engage in a successful story of the people who are relevant to your overall development. One of the best weapons in marketing is the ability to prove that story which you are presenting to the others takes place successfully with the extraordinary team and wellcoordinated management. We are here to support you with breathless video images, animations and shots of courage to get to the place where you are because your company certainly deserves this! Don't leave your business looking like the blank screen to the world, get us to create an intro video for your business at a cost you certainly can afford Page 9

11 Check out our website... Page 10