Marketo Campaign Manager SWEU (depending on qualification and experience) Full time, Permanent Barcelona (Spain)

Transcription

1 Marketo Campaign Manager SWEU (depending on qualification and experience) Full time, Permanent Barcelona (Spain) SAE is part of the Navitas Group, which is a diversified global education provider that offers an extensive range of educational services for students and professionals including university programs, language training, workforce education and student recruitment. The Marketo Campaign Manager will assume responsibility to execute tactical aspects of demand and lead generation activities, lead nurturing, lead scoring, automated communications and conversion programs and marketing campaigns in multiple languages. The position will collaborate with key stakeholders to design and execute automated marketing programs. This role will report to the Regional Marketing & Sales Managers, and will work closely with local marketing coordinators. Essential Criteria Fluency in English language 2+ years lead generation / field marketing Marketo Certified Expert Certification Minimum 2 years of Marketo Experience 2+ years of experience managing Marketo campaigns and program implementation Salesforce User Experience, including a good understanding of Salesforce reporting or other similar reporting tools Strong Database Skills, experience of data mining, analysis & segmentation Can demonstrate to have a confident grasp of technology as it applies to Sales & Marketing Experience in managing multi-lingual campaigns Strong background in digital / online marketing Advanced Excel skills i.e. pivot tables, data analysis, basic formulas Experience in the use of HTML & CSS Desirable Criteria Experience in the Education Sector Good understanding of Lead Lifecycles and how to target accordingly Experience interpreting data analysis into meaningful conclusions Experience managing CMS. Drupal highly will be highly considered. Extensive knowledge of traffic analysis, conversion metrics and CTR s Can demonstrate strong project management skills Further Information can be found in the attached Position Description.

2 What we offer An attractive remuneration package will be negotiated with the successful candidate. SAE offers outstanding longterm career opportunities within Europe and is an equal opportunity employer. Enquiries and applications, including a cover letter and resume, should be sent to hr-sewu@sae.edu Applications close on 3 May We regret that due to the volume of the applications, only successful applicants will be contacted.

3 Position Description Title: Marketo Campaign Manager, SAE South West Europe Business Division: Responsible to: Marketing Regional Marketing Manager & Sales Manager 1. Organisation Background: Navitas Limited, of which SAE is a division, was founded in 1994 and is a leading global education provider that offers an extensive range of educational services for students and professionals including university programs, English language training and settlement services, creative media education, workforce education and student recruitment. Navitas operates across three Divisions, University Programs, Professional and English Programs and SAE. SAE which was acquired by Navitas Limited in 2011 is the world s leading educator in creative media industries. Established in 1976, it now spans the globe with 53 campuses in 27 countries. SAE provides education services to over 10,000 students and employs approximately 1500 staff. 2. SAE Culture Students come from diverse social, cultural, educational and artistic backgrounds, with different personalities and experiences. It is our goal to embrace those differences and to allow each and every student to develop their own individual style and apply it to the industry skills taught at SAE. Our ultimate goal is to prepare the students for a realistic work environment making the course, facilities, lecturers as well as the atmosphere as close to the real world working environment as possible. 3. Overview and Objectives of the Position: The Marketo Campaign Manager will assume responsibility to execute tactical aspects of demand and lead generation activities, lead nurturing, lead scoring, automated communications and conversion programs and marketing campaigns in multiple languages. The position will collaborate with key stakeholders to design and execute automated marketing programs. This role will report to the Regional Marketing & Sales Managers, and will work closely with local marketing coordinators. 4. Key Relationships: I. Regional Director II. Regional Marketing & Sales Managers

4 i. Regional Recruitment Coordinator ii. Salesforce Administrator iii. Local Marketing Coordinators iv. Graphic Designer v. Front-End Developer 5. Key accountabilities that are part of the role: i. Execute multi-wave/multi-channel closed-loop programs for each stage of the customer journey ii. Creates s, landing pages, forms, nurturing programs and reports in the marketing automation tool iii. Website back-end landing pages and success pages. iv. Marketo Admin Functions: Internal operational programs, System Set-Up. v. Perform A/B testing on campaigns and programs vi. Manages programs, timelines, and provides regular updates to key stakeholders and team members vii. Perform regular audits and maintain integrity of lead scoring process viii. Oversee database maintenance, managing data uploads and ensuring data cleanliness and integrity ix. Collaborate with regional marketing managers for appropriate content delivery based on customer journey x. Collaborate with recruitment team on integration of Marketo with CRM (SalesForce) xi. Collaborate with regional marketing managers to deliver qualified leads to recruitment team for conversion xii. Track ongoing metrics, including lead generation, campaign effectiveness, engagement levels, funnel advancement xiii. Provide reports, insights and recommendations based on data 6. Key Performance Indicators: I. Number of automated campaigns II. III. Lead nurturing conversions Lead to Opportunity to Enrollments Effective Lead Score Strategy 7. Selection Criteria: Essential: i. Fluency in English language ii. 2+ years lead generation / field marketing iii. Marketo Certified Expert Certification iv. Minimum 2 years of Marketo Experience v. 2+ years of experience in managing Marketo campaigns and program implementation

5 vi. Salesforce User Experience, including a good understanding of Salesforce reporting or other similar reporting tools vii. Strong Database Skills, experience of data mining, analysis & segmentation viii. Can demonstrate from past experience having to work with technical personnel, and have a confident grasp of technology as it applies to Sales & Marketing ix. Experience in managing multi-lingual campaigns x. Strong background digital / online marketing xi. Advanced Excel skills ie pivot tables, data analysis, basic formulas xii. Experience in HTML & CSS Desirable: i. Experience in the Education Sector ii. Good understanding of Lead Lifecycles and how to target accordingly iii. Experience interpreting data analysis into meaningful conclusions iv. Analytical skills and ability to produce spreadsheets in support of findings and reports. v. Experience managing CMS. Drupal highly will be highly considered. vi. Extensive knowledge of traffic analysis, conversion metrics and CTR s vii. Can demonstrate strong project management skills

6 Job Application Form Position applied for:... Campus/Location:... Last/ Current Position:... If Internal Candidate: Navitas / UPD / SAE / other: Dates employed within Navitas from/to: Personal Details Surname:... Name:... Current Address:... Preferred number... Preferred contact time:... address:... Citizenship:... Work Visa Status:... Application Details Where did you see the job advert?.. Did you know about Navitas / SAE prior to submitting your application? Yes / No In what capacity.. Please note that internal applications are welcome. All applications will be treated in exactly the same manner and those short-listed for an interview will be informed of the details of their interview. In the event you are shortlisted for an interview it is important that you advise your line manager that you have reached this stage of the process. In the event that you are offered the role the recruiting manager for this role will contact you and your line manager to discuss appropriate transitional arrangements and commencement dates to ensure continuity of business prior to formalising the arrangements. about this. Please contact GHR if you have any questions Signature: Date: January 2016 Version 2