How In One Month, I Doubled My Sales, Grew My Lists, Got Tons of Incoming Links, and Made New Friends

Transcription

1 How In One Month, I Doubled My Sales, Grew My Lists, Got Tons of Incoming Links, and Made New Friends Ie. How to Run an Affiliate Promo that Actually Gets your Affiliates to Promote!

2 WHO THE HECK AM I? (c) Nicole Dean - Busy Marketer's Coach.

3 How to Run an Affiliate Promo that Gets your Affiliates to Promote! What We re Going to Cover Today What has worked for me and what hasn t. The real key to generating sales (hint: it s not just the prizes) Why sometimes it s ok to give away insane prizes When to target your super affiliates and when to focus on the small fries and why it s important to understand the difference Case Studies Q&A

4 What are Affiliate Contests? Toughest part of being an infoproduct seller is motivating your affiliates. Hard to get people to take action. One way to do it is to run a special incentive (aka contest) to get them going! Since you can t whip them ;)

5 Benefits for YOU Get a big boost in sales fast Grow your List fast Get the attention of new affiliates Get the attention of your existing affiliates affiliates Build a relationship with them Exposure / Endorsement for you

6 Benefits for THEM Something out of the ordinary Give them something to talk about They ll get a big boost in sales fast They can get on the leaderboard They can win prizes (maybe for the first time ever!) Loyalty Make them feel appreciated and part of something cool.

7 Mama Bear time! Do Not Run an Affiliate Contest YET If It s Your first product Untested Not sure if there s a market Especially not a guaranteed 1, 2, 3 prize. (Example.)

8 Steps to Setting Up a Successful Contest Determine these 4 Things First. 1. Who you re trying to get to promote you. 2. What your goals are. 3. What actions you want to reward. 4. Prizes based upon value to you.

9 Steps to Setting Up a Successful Contest 1. Decide who you re trying to get to promote you. Difference between Super Size and Small Fries Benefits of Each. Know how to motivate each group.

10 Steps to Setting Up a Successful Contest 2. Decide What your Goals Are. Exposure in general Branding Leads Small Sales Large Sales Continuity

11 Steps to Setting Up a Successful Contest 3. What actions you want to reward. Any type of promotion Leads Sales

12 Steps to Setting Up a Successful Contest 4. Start Thinking of Types of Prizes and what it s Worth to You. It helps to know what a lead is worth vs. a customer over their lifetime, etc. Sneaky Trick: FB & Amazon

13 Ready for some transparency? Case Studies: Good, Bad and GREAT! Note: Your Results Will Vary

14 What did NOT work for me Why didn t it work? BORING! Nothing tangible. Nothing interesting.

15 What did NOT work for David Why didn t it work? No deadline.

16 What Did Work for me (Exposure) Continued next page

17 What Did work for me (Exposure) Goal for this: To get affiliates to log in and find their links and use them. Why did it work? Focused on Small Fries. Didn t try to make everyone happy. Made it step by step simple

18 What Did work for me (Sales) Why did it work? Timing (holidays) Easy to Achieve levels Generous prizes for levels Appealed to all Fries

19 What ROCKED!

20 Why it ROCKED! Why did it work? Timing (new ipad was coming out) Easy to Achieve levels, especially for Super-Size Fries Ran for 2 months Generous prizes for levels SEXY prizes Bragging Rights (I made a public fuss about the affiliates the whole time!) I was able to keep contacting affiliates to let them know they were THIS CLOSE to the next prize level.

21 Why it ROCKED! I was Happy. They Were Happy. Best Month Ever in Sales Grew List Endorsements Galore

22 What do you do when something ROCKS? Go to - to find out. ;)

23 Notice Anything Familiar? When Something Works Plagiarize Yourself

24 Stay Tuned to See How this One Turns Out, too Combining a special offer WITH an affiliate incentive.

25 But Does it Work In Other Niches? But what if you re not in the Teach Online Business Niche? Yep! Meet my friend, Lucas. (He s Bendy!)

26 YogaBodyNaturals.com

27 Same Contest Every Month!

28 Homemaking Niche. You can see a contest I ran in 2007 here: It was the first go-round of the Everybody Wins contest. I tested it on MenuPlanningCentral.com first.

29 Once you Make a Plan 1. Set up your contest. Model it after one of mine but give me a link or mention how awesome I am if you do. 2. Run it by two friends who ideally understand affiliate marketing. Important! Ask them to explain the contest BACK to you. 3. Ideally, have a lawyer look at the rules.

30 So That s All, Right? You just set up the contest and then make a MEELION dollars? Sorry no. As always you have to PROMOTE YOUR PROMOTIONS! Once your contest is live, your role changes.

31 First you become the marketer and spread the word globally. Affiliates about the contest - repeatedly. customers. (No matter what niche you re in, they can understand a referral program.) Mention the contest where your potential affiliates hang out, like the Warrior Forum or NAMS Forum. Post the link to the contest on Facebook and invited people.

32 Then you become the connector and spread the word. Privately. DO NOT SKIP THIS STEP! Personally contact (like with a personal or phone call) Affiliates who have successfully done promotions in the past for you. Affiliates who have successfully promoted your competition. People you met at NAMS or other networking events. People YOU ve successfully promoted. (pssst this is where the money is)

33 Then you become the cheerleader! DO NOT SKIP THIS STEP Either! Equally important During the duration of the contest be a cheerleader. Motivate. Encourage. Praise. In public In private Think Community

34 At the End Deliver the prizes THANK the participating affiliates Give them a shout out to your list and on Facebook Look at numbers Reassess

35 Homework 1. If you don't have an affiliate program yet, set one up as soon as possible. 2. Begin thinking of your affiliate list as one of your most valuable assets. 3. Brainstorm a contest that you think would motivate YOU if you were your own affiliate. Feel free to use my examples as inspiration. 4. Update your affiliate program do a quick check to make sure all of the links work and the sign up and login information is visible and easy to find 5. Make a list of the people who you think could really make a difference in your business. That list is golden. Keep it handy. You'll refer to it often. 6. Plan to attend one live event soon, to get to know others in your business. Whether it's a trade show/industry event or an internet marketing one they make a huge difference in your business. 7. Most importantly have FUN! You'll notice that it's much easier to motivate people if they're enjoying the process. So enjoy!

36 Time for Questions! Ask away. And If you d like to learn more about how to make more with your existing infoproducts, be sure to check out: - and use coupon code 9FF1 to save 60% off your first month.