Vistage. Marcus Sheridan

Transcription

1 Vistage Marcus Sheridan

2 70% (zero moment of truth)

3 Great Website

4 Content Marketing

5 Content Marketing: Your company s ability to the best and most helpful teachers in the world.

6 I used to be a pool guy..

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9 Who here is the exception?

10 Hey Marcus, First off THANK YOU!!! We spoke in the fall about (content marketing) for 15 minutes or so and you convinced me that smart people in a blue collar industry can dominate online with the help of smart blogging and a lot of hard work...blogging has been amazing for us. We started in October 2010 We had 300 visitors in November. We had 14,000 in April. Our business has basically changed overnight. My boss is AMAZED. We ve had to hire new people, buy new truck and machines, etc. Its been a crazy season. I also got promoted to Vice President. Sincerely, Jason

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12 Today s Goals 1. We truly understand the What, How, and Why of Content Marketing. 2. We can envision the endless possibilities of content that are awaiting your business. 3. We understand the power of content as a sales tool. 4. That we see the big vision of impact and implementation going forward.

13 How Search Works

14 The Most Prolific Marketing Model in the World

15 A culture of listeners and teachers

16 They ask. You answer.

17 THE BIG 5: WHAT DO BUYERS *REALLY* CARE ABOUT?

18 Cost Problems Versus Reviews Best

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23 $3,500, Off one-single article

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26 Vs. & Compare

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28 Reviews/The Best

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32 Home Page Design

33 Using Your Content to Sell (and NOT sell)

34 How many pages of the your website would a potential client/customer be willing to read?

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36 For 7 years, we d been selling the wrong way...

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39 Honest and Transparent Content is the greatest sales and trust-building tool in the world. Period. 105

40 Our Task: EverFlowing Content

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43 Because of Insourcing and Content Marketing, we can account for at least 20 million in sales we otherwise would never have gotten. -Krista Kotrla, Block Imaging

44 Guys, Y all may be sick of hearing these stories but I still get a kick out of it. I just had a conference call with a pain management center in Arkansas. Come to find out before we even spoke, the purchaser had printed off several of my blogs to bring to her board meeting. It enabled her to answer questions on comparison models, budgets, what equipment they needed etc. She had read and seen so much of our content she said she couldn t wait to talk to me. She told me who my competitors were and how much they were quoting. Even when I told her we would likely charge more, she said but I trust you guys, I d rather work with you. I realize they don t all line up like this, but when our funnel is working at its best it s so so so sweet I m sure I could still find a way to screw up the deal but the point is, I couldn t be better set up to succeed. The effort to produce the content is WORTH IT! Thank you to the stellar efforts of the marketing team for really setting us apart. Best Regards,

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48 What will prevent this from working?

49 5 Keys to Success 1.Buy In From Top to Bottom 2.Initial Workshop and Long Term Training 3.Content Manager/Videographer 4.Required Participation 5.Use the right tools and measure it

50 If you do this Your Company Brand and Voice will Grow Sales Cycles Will Go Down Clients Will Get Less Quotes Stronger Relationships with Clients/Customers Certain Individuals and Talents will Shine You ll make a difference The Team will Grow Stronger

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52 me at: 1. ebook 2. Slides 3. Video minute consultation