Marketing Strategies And Ideas

Transcription

1 Marketing Strategies And Ideas Jim Bria TSI Associates, Inc. MAS 1.5 pts Friday, January 15 7:30 8:45 am

2 The views and opinions expressed by presenters or others who have provided materials to and for this meeting are not necessarily those of PPAI. PPAI assumes no responsibility for, nor endorses, any of the comments, recommendations or materials that are provided.

3 Marketing Strategies & Ideas 1. What are the 2 things every distributor is trying to do? A. Add business B. Grow business BONUS: C. Create L F D. Become a company E. Build a / s 2. How do you grow your distributorship? A. S... measures B. Decide... the A C. Develop... Process 3. Living without a is like without a! Ben Franklin 4. Marketing is NOT F D, C T or winning. 5. Marketing is C, P, C and W. 6. The of marketing comes from the personal not the itself. 7. What is your definition of marketing, right now... today? 8. Marketing... Any you or performs that creates a P in the mind of your T A, F or not about who are and you! 1

4 Buying decisions are not derived from long periods of reflection about which competing product is better. Most purchasing decisions are made in 2.6 seconds. How do you win in 2.6 seconds? o Focus on what the customer wants now o Offer > perceived value than your competitor Perceived value directly proportional to benefits received. Create a great customer experience: Strong Message Cool Design Personal Services Charm Excitement ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ TRADITIONAL vs. SOCIAL MEDIA (Differences) Traditional (Mainstream) Social Media Both have value. Social tools are here to stay. Learning is a process like any worthwhile skill. It takes time, desire, and persistence. Being afraid is no excuse. Be more afraid of what you re missing if you ignore it. 1 billion on YouTube views per day. 175 million active Facebook users. More than 3 billion minutes spent on Facebook each day worldwide. 35 million users on LinkedIn. 2 billion daily Google searches. - Jason Alba 2

5 Marketing Strategies & Ideas Rules of marketing are. TIMELINE ( ) 60 s Regulations / Social Upheaval / Moonwalk 70 s More Social Responsibility 80 s Consumerism / Name Brands 90 s Interruption Marketing... Weakens Permission Marketing... Born Internet... Growing Fear of Internet... Present 2000 Websites... Plentiful Consumer... Allows / Avoids Today 2009 Websites are interactive Web 2.0 is thriving Plenty of content, social sites & online activity Web 3.0 is here! What does it mean? (Stay tuned!) C was #1. Now is. What caused the shift? More / web! NOTES: ACTION KILLS FEAR Desire is your greatest tool to success. Important to know your T audience. #1 Broadcast Medium today #2 #3 NOTES: Weakness fixing might prevent failure, but strength building leads to excellence. Focus on strengths and manage around weaknesses. - Marcus Buckingham 3

6 Marketing Strategies & Ideas INITIAL CONNECTION: NOTES: 3 Universal Marketing Tools 1. C Rich C W 2. P P 3. P M NOTES: Start where you are Use what you have Do what you can. - Arthur Ashe 4

7 PLAN NOTES #1 M it #2 A #3 R #4 it #5 #6 #7 I #8 stop #9 G -A We are not selling products we are helping our customers solve their problems with Promotional Product Solutions. What are they trying to do? Obtain more business Build a loyal customer base Motivate their people Market their products Work in a safe environment Be entertaining 5

8 10 Ways to Improve Your Professional Skills 1. Turn off your radio in your car. A. Listen to training tapes and motivational material B. Start with: 1) Lead the Field 2) Strangest Secret 3) Trends (audio) 4) Audio Tech Books 2. Exercise Machine: A. Read and/or listen while you exercise. 3. Waiting for Appointment A. I cut out articles and have them in a file in my briefcase. Read trade journals and educational material. 4. Turn off the TV A. Turn off the TV one or two nights and read the latest books on marketing, sales, your industry, catalogs, etc. 5. Make it a habit to surround yourself with successful motivated people. 6. Read everyday... don t collect articles and book names. Take action... read them! 7. Budget a percentage of your income for self-improvement and professional development. A. Selling Skills B. CRM C. Time Management 8. Create a Master Mind Group share and be held accountable... brainstorm camaraderie. 9. Attend local, regional, and national industry shows. Join your industry association, participate and use it. 10. Hire a business coach and/or a mentor to teach you and hold you accountable for your performance and your results. Books To Read Web Marketing For Small Businesses Duct Tape Marketing, John Jantsch Think & Grow Rich, Napoleon Hill The New Rules of Marketing & PR, David Meerman Scott The Ultimate Sales Machine, Chet Holmes Marketing in the New Media, Holly Berkley Marketing Genius, Peter Fisk The Silent Salesmen, Mitch Carson e-books Let s Talk, John Jantsch Twitter, John Jantsch Lose Control of Your Marketing, David Meerman Scott 6