SAM s Service Portfolio and Company Profile. 30 years Dedication to Sensory and Consumer Research

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1 SAM s Service Portfolio and Company Profile 30 years Dedication to Sensory and Consumer Research

2 SAM Sensory and Marketing International Who we are and what we do We are a leading international sensory and consumer research specialist. SAM supports company decision makers in both the sharpening of their competitive edge through the enhancement of their product positioning strategy and reaching new levels of product-performance. We do this based on a profound understanding of the consumer decision making process together with the fundamentals of consumer preference bringing to bear a unique expertise in the application of sensory and consumer research. We will support you! SAM makes sense. 2

3 SAM Sensory and Marketing International Who we are and what we do We detect and exploit hidden growth opportunities and we support cost/quality optimization Our study designs are customized to the specific requirements of our clients and adapted to the specific objective delivering actionable recommendations: The sustainable success of products over years with all their related properties and needs is the core of all our studies. Six own locations in Europe and a Unique Network in Sensory Marketing all over the globe We maintain 6 high-tech, professionally equipped locations in Europe and provide a Unique Global Network in Sensory Marketing in order to deliver studies with high quality at a cost efficient level. We do sensory and consumer research locally and on a global scale - spanning more than 50 countries around the world. SAMs worldwide standardized data collection is accomplished through ideal storage, preparation, serving and presentation we care about details creating valid and robust outcomes. Being a trusted partner and competence leader in sensory marketing SAM is a privately owned and fully independent company. SAM has been a trusted partner of the industry for many years when it comes to supporting the success of products. Our outstanding expertise ranges from FMCG (food, cosmetics, home-care) up to Pharma and Durables SAM has accumulated an outstanding unique level of experience reinforced by cross category know-how. We have successfully executed more than projects worldwide throughout our 30 years of experience dedicated to sensory and consumer research. 3

4 SAM works Globally 6 own Offices in Europe and a Unique Network in Sensory Marketing 6 European facilities Hamburg Munich Paris Milan Zurich Laus anne FMCG, Durables, Pharma Cross-category Global fielding Coordination Partners worldwide Multi-cultural skills Fully digitized data collection Strong presence in sensory societies 4

5 SAM s Professional Equipment Cost-Efficiency, high Data Validity & Data Integrity on Local & Global Level Multi-Media Sensory Booths (MSB) Central Location Test Rooms (CLT) Munich 22 MSB + 27 CLT-places = 49 Hamburg12 MSB + 26 CLT-places = 38 Milan 12 MSB + 24 CLT-places = 36 Paris 33 MSB + 30 CLT-places = 63 Zurich 12 MSB + 24 CLT-places = 36 Lausanne 20 CLT-places = 20 Total SAM International 242 Fully equipped professional kitchens Data collection software: FIZZ RedJade Central Location Test Room Multi-Media Sensory Booth 5

6 SAM s Solutions for R&D and Marketing Enabling reformulation and cost reduction Optimizing products Identify strengths and weaknesses Defining target groups segmentation Screening prototypes Analyzing product and brand performance Revealing potential Screening design and packaging Achieving best-liked products Optimizing product portfolio 6

7 SAM s Toolbox and Service Portfolio Systematic Product Management for Successful Products How to achieve sensory benchmark of the category? Is the product good enough to survive in the battlefield? How does my current product perform compared to competition/ benchmarks? 7

8 SAM Trusted Partner & Competence Leader Toolbox and Service Portfolio for Professional Sensory Marketing How we Work Characterize Products with Human Senses Consumer and Situation Product Measure Hedonics in Relevant Situations Methods Dedicated to Support Success of Products Ensure Validity and Robustness of Results 8

9 SAM Trusted Partner & Competence Leader Toolbox and Service Portfolio for Professional Sensory Marketing How we Work Consumer and Situation Quantitative Approach Descriptive Approach Product Qualitative Approach 9

10 SAM s worldwide Expertise FMCG (Food & Beverage / Cosmetic / Home Care); Health Care; Durables; Power your Product Health Care Food & Beverage Hygiene Paper Fast Moving Consumer Goods Other Packaging Durables Home Care Body Care Cosmetics 10

11 SAM Toolbox and Service Portfolio Quantitative Approaches Acceptance Measurement Product Performance 60/40 Emotion Measurement Boredom Repeat Exposure / Complexity Association Test Round Robin Temporal dominance of Liking Packaging Optimization Product Optimization Preference Mapping Modeling / Ideal Profile Signature Definition Bayesian Networks Ideal Sensory Trajectory Molecular Sensory Science Marketing Mix Assessment Conjoint Analysis MaxDiff-Test Concept Test / Fit Van-Westendorp Price Model Portfolio Optimization Sensory TURF Kansei Engineering for Innovation KANO Analysis QualiSense Shelf-Life Studies 11

12 SAM Toolbox and Service Portfolio Descriptive Approaches Full Profiling QDA Quantitative Descriptive Analysis Spectrum Rapid Profiling SAM Pre-Mapping Flash Profiling Free Sorting Napping Repertory Grid Temporal Dominance of Sensations Discrimination 2AFC Triangle Tetrad A-not-A R-Index 12

13 SAM Toolbox and Service Portfolio Qualitative Approaches Creativity Workshop Sensory Focus Groups Ethno-Exploration Consumer Day Sensory Product Lab Home Flash 13

14 SAM will support you! SAM Sensory and Marketing International Branches: Thomas Alex Managing Director Switzerland Paolo Manfredi Managing Director Italy Dr. Martin Kern Chief Executive Officer SAM Group Olivier Gautreau Managing Director France Zurich Albulastrasse Zürich Switzerland Milan Viale Monza, Milano Italy Munich Oetztaler Strasse Munich Germany Paris 46, rue Armand Carrel Paris France Phone: Fax: Phone: Fax: Phone: Fax.: Phone: Fax: thomas.alex@samresearch.com paolo.manfredi@samresearch.com martin.kern@samresearch.com olivier.gautreau@samresearch.com Lausanne Av. de Provence Lausanne - Switzerland Hamburg Brandstwiete Hamburg - Germany

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