FACEBOOK ADVERTISING SYSTEM

Transcription

1 Transcripts: Module 1 FACEBOOK ADVERTISING SYSTEM Bob The Teacher, Marke.ng Educator at LeadPages.net

2 MODULE 1: VISION Bob The Teacher, Marke.ng Educator at LeadPages.net Note: The following transcripts have been created (verba8m) to assist you in implemen8ng the lessons of this course. Since they are essen8ally verba8m, these transcripts should be read with a speaking English perspec8ve, as they may contain slight gramma8cal errors due to the nature of recorded training. Welcome to the Facebook Adver;sing System from LeadPages! I m Bob the Teacher, the Marke;ng Educator, here at LeadPages, and you re in the right place if you want to generate more leads and sales with the hojest online adver;sing plakorm on the world s #1 social networking site, Facebook. Many of our customers at LeadPages are thrilled with the results they are genng, combining Facebook s adver;sing capabili;es with our high conver;ng landing page templates. During this course, I ll lay out the exact pathway we use here at LeadPages to build our list, boost our webinar registra;ons, increase traffic to our blog, and ul;mately, convert more people into customers of our lead genera;on sorware. I ll also show you, step- by- step, how to implement a similar system for your own marke;ng campaigns. I ll simplify the overwhelming number of op;ons Facebook gives you for adver;sing your products, services, and programs into an adver;sing funnel that really works. And I ll show you how to incorporate your LeadPages account to get an unfair advantage over those who choose to go the more difficult route. Whether you ve never adver;sed on Facebook out of fear of blowing through your budget with nothing to show for it, or you ve run moderately successful campaigns, you ll love this course I ve put together for you and I m excited that we are able to give this to you absolutely free! That s the benefit of being a sorware company. With this Facebook Adver;sing System, you re going to be able to develop a repeatable marke;ng funnel that has compounding effects on the accelerated growth of your business. I ll show you how to increase your adver;sing profits by using LeadPages and LeadBoxes to skip those high web master and developer fees to bring it all together. Of course if you re not a LeadPages customer currently you can s;ll benefit from this course absolutely 100%. But I ll show you how you can do it a lot easier and more efficiently by using our sorware. At any ;me, you can click any of the Join LeadPages Now bujons on this page, or go to to take advantage of our marke;ng plakorm. Just a quick point to let you know you re absolutely in good hands today, my name is Bob the Teacher. I m the marke;ng educator here at LeadPages and I ve actually been a customer since it started way back in 2012 even before the public launch. In fact I m customer number 43 in the LeadPages system. LeadPages Facebook Adver;sing System - Transcripts Module 1 Bob Jenkins 2

3 As a professionally trained teacher, I love taking complex systems and breaking them down into easy to understand, and easy to implement pathways. I m the author of Take Ac8on Revise Later and that philosophy is something I d love for you to adopt today. I ll be shortcunng your learning curve tremendously, but you must approach Facebook adver;sing with a trial- and- error- and- try- again antude if you want to grow quickly with these strategies. Go through this training and think how can you apply these adver;sing strategies in your own business immediately, and then con;nue to revise your campaigns as you improve your skill- set and monitor your results. Now more importantly than me, let s talk about LeadPages and the fact that as a company we ve created sorware that simply takes what s been tested and proven in marke;ng and just does it for you. Our users are genera;ng over four million leads per month, many of those are leads that are coming in because of Facebook adver;sing. With Facebook adver;sing alone, we add at least 4000 subscribers and over 250 customers to our business each month. So the informa;on that you re going to hear in this course and the skills and strategies you re going to be able to take ac;on on are not based on theories. This training is based on what we re doing at LeadPages and what we re seeing in the trenches with our amazing users. Of course we test, invest, and op;mize so you get a head start. What you re seeing here are the amazing members of the marke;ng team here at LeadPages. We re over 90 employees strong and our marke;ng department is constantly working to make sure that we know exactly what s really working in marke;ng now. We want to make it so you don t have to hire 20 people to put all the pieces together and benefit from your Facebook adver;sing, whether you re doing this on your own, you have a small team, or you are the marke;ng director of a large fortune 500 company - you can use the strategies in this course because we simplified that path for you. Before we dig in to the overall strategy of Facebook adver;sing, let me give you the layout of this course. First of all, every module of this course is available to you, absolutely free from this page. Even though this course is valued at $297, we re able to give it to you, absolutely free today. I highly recommend you bookmark this page now. You can always come back to this page by typing into your browser. You can also download the en;re course, including the videos, audios, handouts, and more. Just click the Download bujon below and we ll send you all the files for your personal library. Now, during the remainder of this first module, I ll give you a birds- eye view of the Facebook Adver;sing System. In the next module, I ll introduce you to Andrew Scherr, our in- house Paid Media Specialist. Andrew is a ninja at paid media, and brings in over 1000 new LeadPages customers each month through Facebook, Google, and other paid media channels. In fact, with just Facebook, Andrew helps us add over 4000 leads and 250 customers to our audience every month. In Module 2, Andrew and I will share what s working for us, mistakes you can avoid making from the beginning, and how to measure success. In Module 3, we ll take your first technical steps with your Facebook adver;sing by crea;ng a Conversion Pixel. Don t make decisions about your adver;sing in the dark! With a conversion pixel in place, you ll be able to accurately track your campaign s success (or lack thereof). I ll show you how to create these pixels, and where to place them on your website and LeadPages to measure your results. LeadPages Facebook Adver;sing System - Transcripts Module 1 Bob Jenkins 3

4 In Module 4, we ll dive into the amazing world of Facebook audiences. This is where the real magic of Facebook adver;sing is hidden. Choose the right audiences, and you ll rapidly see bejer results. You ll learn how to create custom audiences from your exis;ng customer base and retarge;ng audiences based on the behavior of your website visitors. I ll show you how to create a retarge;ng pixel, and where to place it on your site and on your LeadPages to lower your adver;sing expenses. In Module 5, we ll con;nue the focus on audiences by taking advantage of Facebook s enormous data and user pool. I ll show you how to create look- a- like audiences based on your own custom audiences, and how to target millions of Facebook users by behaviors, interests, and demographics. Next, in Module 6, I ll introduce you to Amy Porterfield, one of our top partners here at LeadPages, and an expert at using Facebook adver;sing and community engagement to build her business. I get Amy to share what s been working for her campaigns, and we analyze a couple of her recent campaigns to give you addi;onal strategies that really work for business owners who want to build community while increasing profits. In Module 7, we ll focus our ajen;on on the most important element of your campaign: your landing pages. The biggest factor of your success with Facebook adver;sing is how well your landing pages convert. Mess this up, and you ll waste a lot of money! I ll show you what elements on your landing pages will result in higher conversions, and how to ensure your landing pages comply with the ever- changing terms of service on Facebook. In Module 8, I ll walk you through the crea;on of your ads, and discuss effec;ve strategies for increasing your click- thru- rate and conversions. In Module 9, you ll discover how to analyze the results your adver;sing campaigns are genng, including which numbers to pay most ajen;on to. You ll also get access to our Facebook Dashboard template - a spreadsheet that brings meaning to your numbers. In Module 10, I ll introduce you to James Grandstaff, a self- professed numbers geek who helps you to think bigger about Facebook as a part of a larger marke;ng funnel. Finally, in Module 11, I ll conclude the course with advanced strategies to consider as you improve on your ini;al results, key reminders from the en;re course, and send you off with your game plan for effec;ve adver;sing on Facebook. Now let s dig into the Facebook Adver;sing System from 10,000 feet. First, it s essen;al that before you do anything mechanical or tac;cal with your Facebook campaigns, you must think strategically about your marke;ng goals. If you could wave a magic wand and see your business at a certain point 6 months from now, what does that look like? How are you opera;ng your business? What are you offering your customers? How are their lives changing because of their rela;onship to your business? Plan backwards from there, considering the types of programs, products, events, or recommenda;ons you ll need to make to help out those customers. For example, if you are planning to launch a major virtual workshop in 3 months, what can you start offering TODAY as a free opt- in gir through Facebook adver;sing to start building momentum? Can you start planning for a free webinar early next month, where you reveal a couple of key concepts, test out your marke;ng, while also building up a bigger list of eager fans? LeadPages Facebook Adver;sing System - Transcripts Module 1 Bob Jenkins 4

5 Facebook adver;sing works best when you spend most of your energy delivering high value content, for free, to your target audience, and focus on growing your list in the process. Use your follow up sequence, retarge;ng, and addi;onal content to deliver the sale. You ll also want to spend a lijle ;me determining your adver;sing budget. The steps I ll lay out for you in this course will minimize your risk, but, as is the case with any business endeavor, Facebook Adver;sing carries the possibility of resul;ng in a loss. Determine your budget, s;ck to it, and re- invest profits from your efforts into future Campaigns so you can ramp up your results. Finally, commit to taking full advantage of Facebook Adver;sing through the roadmap I m laying out for you. Watch this en;re course, then watch it again. Implement all of the steps I m showing you. Trying to take shortcuts by skipping to Module 8 will be costly without the groundwork of the first few modules in place. Now before you go on to part 2, make sure you ve downloaded the addi;onal materials I ve created for you to ensure your Facebook adver;sing success. Simply click on the bujon below to download all the videos, audios, handouts, and the Facebook Adver;sing System mindmap. Just enter in your address and let me know where we can send those files to your inbox. When you re ready, go ahead and jump into the next module and I ll lead you further down the path of growing your business with Facebook adver;sing and LeadPages. More From LeadPages Check out the newest post on our blog (blog.leadpages.net) Check out the latest episode of ConversionCast ( Login to your LeadPages account (my.leadpages.net) Not a customer yet? Join LeadPages today! ( LeadPages Facebook Adver;sing System - Transcripts Module 1 Bob Jenkins 5