NOVEMBER 8TH & 9TH BOCA RATON, FLORIDA

Transcription

1 NOVEMBER 8TH & 9TH BOCA RATON, FLORIDA BOCA RATON RESORT & CLUB The Automotive Analytics & Attribution Summit (AAAS) is the first of its kind dedicated to online marketing analytics and attribution for the automotive industry. Auto dealers and manufacturers invest heavily in online advertising yet few standards exist for tracking consumer influence, engagement, and conversion. The auto industry and their advertising partners must work closer together to determine the influences that result in a sale. The AAAS has been organized to attract thought leaders, technology companies, and dealership managers who want to work together to solve the unique attribution challenges in the auto industry. Manufacturers, marketing technology companies, marketing portals, and dealership managers are invited to present their research, case studies, and challenges in a forum that will seek to define the next steps to solve a pressing problem in our industry. SPONSORS AutomotiveAttributionSummit.com

2 AGENDA Tuesday, November 7th (pre-conference activities) Fly Into Florida Enjoy the perfect weather! 12:00 PM Registration Opens 1:00 PM VistaDash User Group Meeting (optional) 3:00 PM ADF Committee Meeting Creating First Public Draft of Revised Specification 4:30 PM Hands-On Technical Workshops Google Analytics Training Attendees with Intermediate GA Skills How to Build Google Tag Manager Scripts to Track Consumer Engagement in Analytics 6:00 PM Informal Cocktail Reception Wednesday, November 8th Conference Opens 7:00 AM Registration Opens 8:00 AM Welcome Breakfast 8:30 AM Revised ADF Specification Distributed for Review David Metter, Committee Chairman 9:00 AM Multimedia Presentation: Transforming Automotive Marketing Attribution & Reporting 9:30 AM Opening Keynote From Anonymous to Attributed: Activating Your Walk-In Shopper Strategy John Clavadetscher (Cars.com) 10:30 AM General Session: Using Data & Analytics to Save up to $100,000 a year per Rooftop Brian Pasch (PCG ) 11:30 AM Main Stage Panel: Sales Attribution Is Daunting For Dealers How Do We Fix That? James Grace (Cox), Steve White (Clarivoy), Max Steckler (CDK Global), Joe Chura (DealerInspire), John Clavadetscher (Cars.com), Chip Perry (TrueCar), Len Short (Lotlinx) 12:30 PM Lunch 1:30 PM Breakout Workshops (3 concurrent) Building Effective Targeting and Attribution Models with Experian Data Ken Kolodziej (Experian Automotive) Stop The Insanity: Your Sales Attribution Reports are Flawed David Page, Dealer eprocess Determining the Influence of Third-Party Portals on Showroom Visits and Sales Max Steckler (CDK Global) along with Marty Blue (CarGurus) and George Kang (Edmunds) 2:30 PM Break with Sponsors 3:00 PM Breakout Workshops (3 concurrent) Building Effective Marketing Campaigns that Connect with Sales Data David Boice (Team Velocity) Why Consumers Loathe Your Online Experience Andy Medley (PERQ) 7 Secrets to Maximizing Your Attribution Investment Steve White (Clarivoy) 4:00 PM Break With Sponsors 4:30 PM Marketing Manager Panel: Our Wish List for Automotive Marketing Vendors Peter Quinones, ecommerce Director, Warren Henry Auto Group Paul Schnell, ecommerce Director, Lanphere Auto Group Dani Hart, ecommerce Director, Pohanka Auto Group Tom Moore, Senior Vice President, Morgan Automotive Group Matthew Pennell, ecommerce Director, Priority Automotive Group Doug Petersen, Director of Digital Marketing, Larry H. Miller Dealerships

3 AGENDA 5:30 PM Keynote Presentation: Switching to People-Based Measurement: Strategies to connect Marketing Investments to Showroom Activity (Dunes Ballroom) Christian Bartens (Datalicious ) 6:30 PM Cocktail Reception sponsored by Equifax 7:30 PM Dine on your own at local restaurants Thursday, November 9th 8:30 AM Welcome Breakfast 9:30 AM Opening Keynote- Winning Means Knowing What You re Losing: The Uncut Story Your Data Can t Tell You David Metter (AutoHook) 10:30 AM Keynote and Panel: Attribution: Finding the Quality in the Quantity of Your Digital Marketing Presence James Grace (Cox Automotive) with Guy Mitrano (Subaru of New England) and Doug Petersen (Larry H. Miller Dealerships) 11:30 AM Interactive Mainstage Session: Insights on Attribution from Outside the Automotive Industry Joe Glass (LiveRamp) Christian Bartens (Datalicious) Manu Mathew (Visual IQ, Inc.) Andy Jacobson (Conversant) 12:30 PM Lunch 1:30 PM Breakout Workshops (3 concurrent) Meet Roxanne- A technology breakthrough to measure attribution through events and customer intent Joe Chura (DealerInspire) All Traffic is Not Created Equal: How to Use First Party Data to Attract Buyers vs. Shoppers - Karim Qazi (Edmunds) Leveraging GA to Measure the Effectiveness of your Online Purchasing & Chat Tools Aaron Baldwin (CarNow) 2:30 PM Break with Sponsors 3:00 PM Breakout Workshops (3 concurrent) Google Analytics Workshop: Inspecting Your Configuration for Data Compliance Brian Pasch (PCG Companies) Investing your Media Dollars with Certainty: The Role of a Quality Visit and Attribution Kevin LeSage (Cox Automotive) Winning Means Knowing What You re Losing: The Uncut Story Your Data Can t Tell You Moderated by David Metter (AutoHook) 4:00 PM Break With Sponsors 4:30 PM Mainstage Panel: We Need Better Marketing Levers To Increase Showroom Traffic Mark Conner (Lotlinx), George Berridge, (Zimmerman), Andries de Villiers (Near), David Metter (AutoHook) 5:30 PM General Session: Your Next Steps to Creating a Better Marketing Mix 6:15 PM Cocktail Reception sponsored by Equifax with Book Release & Signing Opportunity with Brian Pasch 7:00 PM Dine on your own at local restaurants Friday, November 10th (optional) Golf Outing For Attendees Register in Advance $5,000 Prize Purse

4 JOIN INDUSTRY LEADERS BRIAN PASCH PCG Companies ANDY MEDLEY PERQ AARON BALDWIN CarNow DAN MOORE VistaDash DARREN HAYGOOD Transparency AI TIM COX CarNow JOE CHURA DealerInspire MAX STECKLER CDK Global SEAN SELTZER SocialDealer STEVE WHITE Clarivoy DAVID BOICE Team Velocity Marketing JAMES GRACE Cox Automotive GEORGE BERRIDGE Zimmerman Advertising CHIP PERRY TrueCar KARIM QAZI Edmunds DAVID PAGE Dealer e-process DAVID METTER AutoHook KEN KOLODZIEJ Experian Automotive JOHN CLAVADETSCHER Cars.com LEN SHORT Lotlinx MARK CONNER Lotlinx KEVIN LESAGE Cox Automotive JOE GLASS LiveRamp MANU MATHEW Visual IQ, Inc. MARTHA (MARTY) BLUE CarGurus GEORGE KANG Edmunds ANDRIES DE VILLIERS Near ANDY JACOBSON Conversant CHRISTIAN BARTENS Datalicious

5 JOIN YOUR PEERS PAUL SCHNELL Lanphere Auto Group DANI HART Pohanka Automotive Group PETER QUINONES Warren Henry Auto Group BEN ROBERTACCIO Morrie s Automotive Group MATTHEW S. PENNELL Priority Automotive TOM MOORE Morgan Auto Group LAUREN CULBERTSON Sheehy Auto Stores HELEN MOSS Anderson Subaru DOUG PETERSEN Larry H. Miller Dealerships GUY MITRANO Subaru of New England Fly Palm Beach International Airport PBI Fort Lauderdale International Airport FLL Miami International Airport MIA 40 MINUTES MINUTES MINUTES Stay Boca Raton Resort & Club Use code APCG17 when booking rooms online or by calling (888) and using our group name PCG Companies for the discounted rate. Book early or rooms may be sold out. AutomotiveAttributionSummit.com