Building powerful brands

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3 Standout is a Greek Integrated Communication Strategy agency. We are The company was established in 2002 by Claudia Mouroutis having already 12 years of experience in executive positions at multinational communication and advertising agencies. Specialized in designing exclusive communication strategies for brands and corporations.

4 We offer Through holistic methodology and multidimensional perception.

5 The product The service The company Our purpose Build the brand strategy & brand communication platform Create a substantial & distinctive brand image Achieve business objectives

6 Integrated Communication Strategy Our collaboration offers you Establish the brand image and building the brand reputation Save time and budget Follow up business objectives on a daily bases Proven added value secured

7 How? By elaborating and defining exclusive communication strategies strongly focused on building dynamic icon brands methodology.

8 Strategy and Creativity Our creative work always meets the set objective and builds up the desired brand s image. The design and the development of every creative work is the imprint of the brand s strategy through words and images.

9 Strategy and Social Media Create clients fans The Social Media offer the opportunity to create and disseminate exclusive information for our brands. Nowadays the brand s communication platform together with the strategically planned exposure become the cornerstone of a successful development.

10 Strategic content management Establishment of our brand s exclusive story telling Strategy and Social Media

11 The woman behind the company Our clients benefit by having direct access, personal communication and guidance by Claudia Mouroutis. Claudia is responsible for studying, elaborating, designing and finally defining the perfect brand strategy for every single product or services. Organizing and coordinating the implementation of the communication projects. Supervising and securing initial objectives.

12 With an experience more than 24 years in planning marketing communication strategy. The woman behind the company From 1990 to 2001 worked holding executive positions in multinational advertising agencies: JWT Athens, DDB NEEDHAM Athens, LEON & PARTNERS and THINK TANK. From 2002 till now In 2002 Claudia established STANDOUT driven by her passion to design outstanding brand strategies and her purpose to strongly support Greek business to build their powerful brands.

13 global brands portfolio

14 local brands portfolio

15 local brands portfolio

16 2009: Packaging Award for the Greek agricultural organic products VINOLIO CRETA. 2009: 1 st Packaging Prize for the Greek extra virgin olive oil GEORGES. 2006: «YEAR OF OLIVE OIL & OLIVE CONTEST FOR THE BEST OLIVE OIL PACKAGING» GREEK MINISTRY OF DEVELOPMENT : 3 rd Packaging Prize for the extra virgin olive oil ELAIO. Participation in awards «ERMIS GREEK ADVERTISING AWARDS» 1997: Award for the tv commercial «THE INSURANCE» SUBARU MOTORS HELLAS SUBARU IMPREZA. «ERMIS GREEK ADVERTISING AWARDS» 1997: Award for the print campaign «ALPHA CORPORATE BANK LOANS ALPHA BANK». «ERMIS AWARDS GREEK ADVERTISING» 1995: Award for the tv commercial «TURTLE» ALPHABANK LOANS FOR RESIDENCE».

17 Our Philosophy Authenticity is in our nature. A powerful brand has to build its own imprint.

18 Strategy Originality Consistency Sustainable Development Enthusiasm Our Values Truth

19 Methodology in brand building procedure Knowledge Insightfulness Market mapping Analysis and synthesis Our Tools

20 Strategic planning Our Services

21 Brand Building Creative Strategy Strategic Planning Our Services Brand Positioning Statement Integrated Communications Strategy Digital Marketing Market Research Management Ad Hoc Project Management Turn Key Solutions Content Strategy & Management Consulting

22 Corporate Identity Name, Logo Adaptation in stationary material Branding & Design Our Services Product Services Name, Logo Packaging Design the Services Campaigns in Mass Media Print Ads Tvcs Radio Commercials Creative media Leaflets & Promotional Material Corporate Brochures Annual & Sustainability reports Sales Organizer Leaflets Banners, Posters, T-Shirts Press Kit

23 Web Sites Site Map Creative Design Titles and Copy Programming Branding & Design con. Our Services con. Internet and Social Media Banners Videos Corporate Page in facebook, twitter, pinterest, instagram, Google+, LinkedIn Newsletter Retail Stores Branded Environment Interior Architectural Design External Architectural Design based on the sales plan Branded Windows Branded Uniforms Rituals in client service

24 Planning & Implementation of strategic programs Advertising Public Relations Publicity Social & Traditional Media Marketing Communications Services Our Services Marketing Events Press Conferences Trade Exhibitions Branded Events Special Audiences Relations Management Social Media Fans Trend Setters Ambassadors Journalists Bloggers Personnel Staff Shareholders

25 Indicative Projects

26 CREDIT BANK Integrated Corporate Identity Evolution to ALPHA BANK. THESSALONIKI 1997 CULTURAL CAPITAL OF EUROPE ΕΧΗΙΒΙΤΙΟΝ OF MOUNT ΑΤΗΟS. Branding & Communication. MEVGAL FRESH MILK Brand s positioning evolution. Packaging Relaunching. Indicative Projects COCA COLA 3E COKE ART FOLK ART Organized the international exhibition of COCA COLA in Greece. Initiated and implemented a National Contest for the creation of the GREEK COKE ART FOLK ART BOTTLE that took place at the exhibition. S.Ε.ΚΑ.SE.L. GREEK ASSOCIATION OF STEEL PACKAGING. Convert consumers perception of Steel as most appropriate packaging material. Built up its contemporary image and established a new strong reputation.

27 Simple luxury in private charters. holistic brand building and management

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29 From business idea to brilliance

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31 Launching luxury

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33 Groceries, Bites, Culture Greek Wise in Brussels, integrated retail branding

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35 Embrace Easy luxury, reengineering the brand

36 Branding the 1 st 3d printing manufacturer in the Middle East

37 Engineering the brand

38 How a secret becomes a brand Design the Drink

39 20, Stravonos str., Glyfada Attica Greece Τ Μ Ε. Skype name: claudia s The proprietary concepts, ideas, descriptions, reviews and photos contained herein are the property of STANDOUT and may not be copied, reproduced, distributed or used in any way, without the full, written approval of STANDOUT.