Diploma in Digital Marketing

Transcription

1 FINAL CERTIFICATION AWARDED BY IMRTC - USA Diplma in Digital Marketing Internatinal Diplma USA PROFESSIONAL PRACTICAL BASED DIPLOMA SPECIALIZED AND WORTH FULL FOR SUITED OF FOLLOWING INDIVIDUALS WHO ARE: Fresh Matriculatins wh wuld like t pursue a career in Digital Marketing. Already wrking class and are interested t switch ver t Digital Marketing. Wrking Class wants t excel in terms f better psitin and cmpensatin in their career. This prgram is als beneficial fr the rganizatin s emplyee, wh wuld like t get the maximum utput frm their emplyees. This Prgram is ttally based n the real time scenaris and Lab Oriented, where senir mst SEOs will cnduct the sessins, which may have extensive experience in the same field. The prgram nt nly cvers the theretical aspect, it will als cver the latest and recent advance technlgy f SEO, SEO and SMM. Prgram is ffered by: 3D Educatrs Trainers & Cnsultants Page # 1 Ph: , , , , inf@3deducatrs.cm,

2 Table f Cntents Inauguratin Prgram Structure Other Learning Activities Prgram Tpics & Time Allcatin Abut the Prgram, Designer & Instructr Syllabus Assessment Recmmended Text and Reference Materials Certificatin and Accreditatin Page # 2

3 Prgram Details Inauguratin The Training Prgram shall be inaugurated by a senir member f 3DEducatrs and President f 3D Grup. Other Learning Activities Fr Each Mdules Classrm Assignments Presentatins by Trainees Case Studies Page # 3

4 Abut the Prgram Designer & Instructr The Diplma f Digital Marketing Prgram has been designed and will be cnducted by Senir mst cnsultants wh having the huge and extensive experience in Search Engine Optimizatin, Search Engine Marketing and Scial Media Marketing. They have wrked with varius large cmmercial rganizatins & wrked fr different departments. They als served freign, Internatinal and Lcal media rganizatin t. The Trainers wh are cnducting this prgram are have n the psitin f the fllwing: Senir SEOs and E-Cmmerce Managers Senir Prductin Manager Senir SEM Senir Scial Media Marketers Cnsultants All the faculty members are frm the practical riented market; they have extensive crprate experience and deliver the remarkable utput t the market. They trainers are freign qualified and having the degrees f Masters, Internatinal Certified. As Cnsultant & Senir Trainers, the team f trainers frm Digital Marketing side we at 3D Educatrs Trainers & Cnsultants wuld nt cmprmise n the faculty quality, where the trainers are als having the name in training & develpment sectr and wrking in the renwned crprate sectr f Pakistan. Page # 4

5 Prgram Syllabus We are alive t witness a time when humankind is using cmputer technlgy t push the limits f knwledge and freedm. We cnnect in the digital underwrld f the Internet. Infrmatin and services are available at ur cnvenience, making human cntact unnecessary. The Internet prvides peple with ptins. Peple want immediate results, custm-tailred infrmatin, and the freedm t make decisins when they are ready. The Internet has becme a way f life and the way f business. Dn't let the web intimidate yu -- make yur web site the best. Get nbard with SearchEngines.cm t make a place fr yurself n the Net. With a plan, a little determinatin, and ur slid strategies fr Internet marketing, yu will make it happen. What yu'll learn Marketing n the Internet is an effective way t create a future fr yur cmpany. T learn valuable strategies and infrmatin, hang ut with us fr a little while and we'll take yu thrugh the steps. In this site, yu'll learn hw t: MODULE ONE: Build an nline presence fr yur business Bst traffic t yur web site Find ut wh yur custmers are Learn hw t meet custmer needs mre efficiently Fundamentals f Search Marketing Keywrd Research: Keywrd Discvery Tls, Decisin Making, Organic vs. PPC Keywrd gruping Density f Keywrds Apprpriate Keywrds Cntent Generatin: Optimizing Pages, Writing Gd Cpy Using Keywrds, Hw T Deal With Pages Mved Or Perfrming A Remdel, Hw T Deal With Large Sites & Difficult Prgramming SEO Diagnstic audit: Web Site Architecture, Web Site Page Cnstructin and External Influences Page # 5

6 Link Building: Internal Linking, Linking & Linking PR, Hw T Acquire Gd Inbund Links The imprtance f quality links and a gd linking strategy The imprtance f patience with Search Engine Optimizatin What nt t d t avid being penalized fr search engine spam. What t d if yu get banned by a search engine Develping a cmprehensive strategy: Reprting, Web Analytics, Brand Reputatin Mnitring And Many mre SEO services explained by SEO specialist Cncepts f Hats Onsite SEO Methdlgies Offsite SEO Methdlgies Ggle Rbts, Crawlers & Spiders Behavirs MODULE TWO: Build an nline presence fr yur business Bst traffic t yur web site thrugh Adsense and Adwrds Find ut wh yur custmers are Learn hw t meet custmer needs mre efficiently Fundamentals f Search Engine Marketing Keywrd Research: Keywrd Discvery Tls, Decisin Making, Organic vs PPC PPA Keywrd gruping Density f Keywrds Apprpriate Keywrds Page # 6

7 Ggle Adwrds Mdel Ggle Adsense Mdel Hw t generate traffic thrugh SEARCH ENGINE MARKETING Affiliate Marketing Full Affiliates Prcess Methdlgies Half Affiliate Prcess Methdlgies Matrix Affiliates Generatin f Traffic thrugh Adwrds Campaign Specific Marketing Techniques Hw t hit yur Target Market Wrld wide Why t chse specific regin Hw yu realize the search engine is ptimizing yur website thrugh Ggle Adsense and Adwrds MODULE THREE: Understanding the emerging landscape f SM Impact f Scial media n custmers Hw scial media is impacting f marketing & businesses Applicatin f Scial Media Business Objective Achievements Knw yur target market Designing Scial Media Cmmunicatin Strategy and Plan Metrics f SM Effectiveness Guidelines fr Scial Media Best Practices in Scial Media D s and Dn ts fr Scial Media Hw t prtect brand reputatin nline Hw t select media agency Page # 7

8 MODULE FOUR: Infgraphics Create attractive graphics Learn Free and Paid nline tl f Graphics Designing Make Lg f yur website Design Landing page f yur site Vide Prductin By 2020, Vide will be the future. Create HD vide fr yur startups Learn hw t cnvert pptx t mp4. Design Campaigns fr yu scial media accunts. Cmpetitrs Strategy Find yur cstumer Build yur strategy Target yur audience Place right AD in frnt f right peple Website Hsting Find right Hsting fr yur websites Select Dmain name fr Niche Maintain Lad Time Backlinks Reprt Case Studies Understanding the usage f different Tls in scial media Technical Assistance fr usage f Tls f Scial Media Hw t incrprate the different links f scial media at yur website Understand the technical cdes related t scial media Page # 8

9 TERMS & CONDITIONS CONDUCT AND DISCIPLINE A disciplinary actin, leading t rusticatin, will be taken against students whse cnduct is fund bjectinable at any time during the curse f study. Reference will be made t 3D Educatrs cde f cnduct. EVALUATION AND GRADING The perfrmance f students is evaluated thrugh cntinuus bservatin f a student s perfrmance in the Diplma class participatin, submissin f assignments, quizzes and exercises. The student will be examined thrugh three hurly exams cnducted at the midterm and a final exam at the end f the prgram. Ttal marks fr passing the Diplma will be 60 ut f a ttal f 100. Students wh d nt meet the attendance r any ther eligibility criteria will nt be allwed t appear in the final examinatin. The fllwing grading plan will be applicable fr the Diplma: A B B C C F belw 60 Students wh are unable t appear fr the final exam are required t submit a written applicatin stating the reasn fr nt appearing fr the exam. 3D Educatrs reserves the right t apprve r deny such applicatins. If apprved, the student will be allwed t sit fr the exam within ne mnth. Failure t d s, the student will be resubmit the examinatin fee and sit the future schedule exam. Withut passing f the exams n certificatin will be awarded. Page # 9

10 ONLINE LIVE CLASSES FACILITY AVAILABLE Instructr Led Training Real Time Presentatins Interactive Classes Cmplete Ntes and Other Stuff shall be prvided thrugh ur Secure Student Lgin Member s Area Fr Online Live Classes, yu may please dwnlad the Admissin Frm thrugh ur website Fill it prperly and attached the required dcument alng with Picture and send back t inf@3deducatrs.cm with scanned fee submitted vucher in the bank. Fr Pakistan yu may submit the fee at any MCB Branch with the title f 3D EDUCATORS-. If yu are utside Pakistan then yu may transfer via Bank t Bank r any western unin, Fast Track, Mney Gram r else Internatinal Transfer Bdy. After Admissin, if yu dn t have GMAIL Accunt then yu are requested t kindly make ne GMAIL Accunt and shared it inf@3deducatrs.cm. Then further crrespndence shall be made by ur institute fficial. Extra Bandwidth Charges shall be incurred. If yu are utside cuntry r city then extra curier charges shall be incurred fr Certificate. PRECAUTIONARY MEASURES During Classes, yu are requested t make sure that yu are in islated rm, where n nise shuld be there except yur vice. Kindly Switch Off yur Cell Phne during the class, because it will disturb the qurum f class. If yu have taken the admissin in the curse nline, ethically it is recmmended and suggested that yu nly avail this facility. Recrding f Lectures are nt allwed at yur end. This wrld is emerging and grwing in the 21st Century very rapidly because f latest and remarkable technlgies and its advancement. Due t advancement f technlgy, we 3D EDUCATORS ffer Live Interactive class sessins. Page # 10

11 3D EDUCATORS believe n Infrmatin Technlgy and its systems. Nw yu can als avail this facility at yur hme. DISTANCE NOT MATTER Yu can jin in the live classes Sessins f 3D EDUCATORS frm anywhere f the wrld. CONTACT US: inf@3deducatrs.cm (Get the Admissin Frm) Admissin Frm MANAGEMENT 3D EDUCATORS Page # 11

12 FINAL CERTIFICATION AWARDED BY IMRTC USA SAMPLE CERTIFICATE Page # 12

13 CERTIFICATE OF AUTHORIZATION Page # 13