MAXIMIZE YOUR LEADS. MONTETIZE YOUR CONVERSIONS. LEADS ARE GREAT. CASH IS KING.

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2 MAXIMIZE YOUR LEADS. MONTETIZE YOUR CONVERSIONS. LEADS ARE GREAT. CASH IS KING.

3 3 THINGS TO ROCK YOUR BUSINESS 1) Using your listings to get more leads 2) Purpose-Based Branding monetizing your videos 3) Lead gen campaigns that WORK (secrets revealed!)

4 Listings for Leads If you have live listings you should be using them to develop new leads both buyers AND sellers! Here s the strategy

5 1) Use a lead ad to promote your listing 1) Creates exposure for the listing so you can inform your clients 2) Allows you to collect contact information of other interested parties 2) The lead ad also helps you get new leads buyers AND sellers 3) Even if that listing isn t the one for them it gives you the opportunity to start another conversation

6 Here s an example The structure is key: 1) Opening statement 2) 3-4 bullets 3) Call to action

7 The magic is in making these ads make you MONEY! For that, you have to QUALIFY the leads coming into the system. You ASK QUESTIONS

8 Think of how you can discern if someone is a tire kicker or not: 1) Would you like to see this home in person? 2) Would you like to know what your home is worth right now, too? 3) What OTHER questions could you ask?

9 PURPOSE BASED BRANDING THE FUTURE OF ALL ONLINE AND MOBILE MARKETING

10 Purpose Based Branding: An introduction This is an amazing way to use videos as your sales funnel. No need to write any s. Lower your Facebook ad budgets Get WARM, HIGHLY QUALIFIED leads on the back end!

11 open rates are horrible even getting them delivered is getting harder! The click through rate is even worse But people watch videos so welcome to the new age of advertising!

12 Purpose-Based Branding is all about using videos to get a consistent message out, but using the data as a way to retarget people who are MOST interested in taking action There are a few steps involved, but it s not complicated The hardest part will be you accepting that videos are the only way to build influence and gain new business to boot!

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14 These should be: Helpful Long form (6-15 minutes) Start with introducing yourself Then the topic Then a teachable moment with a story and/or metaphor thrown in End with a simple call to action or none. Do NOT sell! Do these once per day if you can!

15 Challenge is what do you say? Helpful hints: 1) Answerthepublic.com 2) Google! 3) Questions you get asked on a regular basis!

16 Let s start building your LIVE video topic list! Come up with the top 3 questions/problems people have What STORY or METAPHOR can you relate the topic to? Your call to action is simple: please share.

17 Next, let s talk about your OFFERS What do people need MOST from you? What can you OFFER to them? Examples: ebook Strategy Calls Book an appointment

18 Offer video details: Should be less than a minute long Acknowledge that you are retargeting them so they know why they re seeing the video Have a STRONG offer Have a CLEAR call to action

19 THE NEW GENERATION OF LEAD GENERATION! LEADS ARE GREAT. CASH IS KING.

20 Lead Gen Campaigns that work No current listings? No problem! There are a few campaigns that TOTALLY work! They generate leads for your business that are targeted and easier to convert Here are the top 4

21 Downsize at a profit Uses power words. Identifies a positive outcome people want, and clear outcomes Shows people celebrating (and that means they re happy!) Clear outcome. If that s what people want, they ll respond

22 Homes at a price point Power words and a price range that is attainable for FTHB, moveups from condos and downsizers Shows homes that would be found in this area, in this price range Clear outcome. If that s what people want, they ll respond

23 Bungalows Opening statement identifies who the ad is for. Shows homes that would be found in this area, in this price range Affordability is the issue so make it clear!

24 First time home buyers More power words and lists! Image has less than 20% text but shows exactly what the target audience wants to hear! What they get, and what it delivers!

25 Wrapping it up! Whether you have a listing or not You can generate leads. And if you want to stay relevant, and not disappear, AND you want to generate leads Purpose Based Branding is your friend! Just remember to qualify them every step of the way!