4 Step Strategy to Generate Daily Solar Leads

Transcription

1 4 Step Strategy to Generate Daily Solar Leads

2 Who out there receives a new inbound for solar every day?

3 What are the four steps? 1. Laying the Foundation 2. Local Maps Optimization 3. Facebook Ads 4. Lead Nurture Automation

4 In the next 30 minutes learn... How you can generate more leads from your current website. How you can increase your local search visibility and organic leads. How you can set up an automated solar lead generation system in a week. How to set up lead nurturing to increase your conversion rates.

5 Who is this for? Solar companies with a good reputation seeking a lead generation strategy with a competitive advantage. Any solar provider struggling to increase profit due to increased costs and growing competition. Any solar provider looking to diversify their lead generation.

6 Who is this NOT for? Companies with a spotty reputation or known for doing sub par work. Scattered businesses lacking commitment; doing one thing this week and another thing the next week.

7 Who am I? Founder of Simple Tree Digital Solar Lead Generation Specialist Environmental Media Publisher Co-owns Video Production firm

8 What We Know

9 Buying Solar Leads Isn t Perfect Non-exclusive leads frustrating for both the sales rep and customer. Expensive, but still profitable. Quality will vary, they don t pick up the phone, but you still pay for the lead (sometimes). Creates a less an ideal system to getting customers.

10 Door to Door Isn t Perfect Relying on 1 stream for leads... High cancellation rates common... Can result in emotionally sensitive reviews... High turnover rates with your reps common...

11 R.I.P Websites without a Traffic Strategy Wasted space unless your website is generating traffic. (can only serve as a business card) Websites are becoming more obsolete. (Google Maps, SolarReviews, Yelp..) Websites still validate brand authenticity, trust, and drive sales. Social Proof (video testimonials, trust icons, embedded reviews...etc) Conversion Levers (live chat, incentivized sign capture, retargeting) Link to a Sales Funnel NOT a Form

12 Step 1. Laying the Foundation

13 What is Conversion? It s a Commitment. Billy Robbins, Intent Company

14 Create Trust Through Micro Commitments Break Up Our Forms into Micro Commitments Use our Call to Action Website to Point them Toward a FUNNEL Call to Action >> Calculate My Energy Savings Collect their Information in Increments (Can amass much more!) Roof Shade Checker for Address Then name, , phone...etc Thank You Page CRO Using a video to connect with the lead when they re at their most excited AND vulnerable. (thanking them, next steps, sign up for a webinar..etc)

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16 Step 2: Local Maps Search Engine Optimization (Local SEO)

17 Why Local SEO? (Because Far Along in Sales Cycle & Low Cost, Quality Traffic)

18 Google My Business (GMB) = #1 Organic Lead Driver More than 50% of search queries globally now come from mobile devices. 46% of all searches on Google are seeking local information. 86% of people look up the location of a business on Google Maps. 92% of searchers will pick businesses on the first page of local search results. Between 20% and 25% of organic traffic converts to a lead. Search beats social media by more than 300% as a traffic source. (imforza) 56% of local stores are yet to claim their local listing on Google. Article source:

19 Google Maps Dominates Mobile

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21 The SEO House The Foundation of any SEO House is keyword research; having a clear understanding of where we need to be (the destination), and reverse engineering our way there (the strategy). Luckily searches for solar are simple.

22 Top 3 SEO Mistakes Solar Companies Make No Optimized Homepage Title Tag Home - XYZ Solar vs. Solar Company San Antonio & Texas- XYZ Solar No Google Map Embed Inconsistent Name, Address, Phone Number No Facebook Pixel! Website s On-Page SEO vital for communicating trust to Google My Business listing.

23 Most Solar Websites Just Need On-Page Tweaks

24 On-Page GMB Checklist

25 Multi-Location SEO Verified GMB Listings without a Requiring Physical Office Create city pages: xyzsolar.com/houston Apply local SEO program Unique Name, Address, Phone Local SEO Program

26 SEO Summary Must Do s: 1. Verify Your Google My Business Listing 2. GMB On-Page Checklist 3. Get Reviews - Ask friends, family, old clients.

27 Step 3: Facebook Ads Campaign - People Spend an Average of 35 Minutes on Facebook Each Day - People Access Facebook an Average 8 Times Per Day - The Average CPC for Facebook Ads Is $1.72

28 Are Homeowners with Disposable Income on Facebook? Million 35+ on Facebook

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30 So...of the 125 million over 35 who make over $100k, ~85% of them are on Facebook.

31 $7 Cost Per Lead

32 Adwords vs Facebook Google Ads (expensive ) Facebook Ads - Great for residential. Can produce very cost effective leads... $3 - $30 leads, varies on geography. Display Networks - Work wells with the proper funnel.

33 Math assume: Facebook Google average cost per click for solar = $10 We re generating $7 form leads. Assume 10% conversion rate. So 10 clicks = 1 lead 10 clicks x $10 = $100 That s a $100 Lead.

34 Keep Copy Simple, Reiterate E-A-T (Expertise, Authoritativeness, Trustworthiness

35 Here s the 3 Step Facebook Ad Process Set Up Ad Account Gather Authentic Images/Video Create Lead Form Ad

36 Step 4: Lead Nurture Automation SMS Confirmation After Form Submit Form Submits to Call Backs Campaign (pre educate them further) SMS Notifications to Sales Reps

37 Remember: We Don t Need to Reinvent the Wheel Reiterate what s working. Solar many good solar companies out there, who just aren t good at marketing. Imagine having a system built custom to you, running on its own, (just like the solar systems you build) sending your reps inbounds. Find what works, and replicate.

38 Daily Solar Leads Summary Step 1. Laying the Foundation Trust Signals Micro Commitments Step 2. Local Maps Optimization Verify GMB Listing GMB On Page Checklist Build Reviews Step 3: Deploy Facebook Lead Form Campaign Gather Images/Video Set Up Ad Account Build & Launch Campaign Step 4: Set Up Lead Follow Up Automation SMS, , Call Backs

39 Apply for Our 100% Free Marketing Audit from Simple Tree Visit mysolarpipeline.com to Apply for our Free Marketing Audit Complete customized audit showing the steps you need to take in Free 2 Week Leads Trial Anyone approved for the audit qualifies. Free GMB OnPage Checklist First come first serve, can t work with competing service areas.