5 STRATEGIES TO BOOST YOUR RETAIL SALES

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1 5 STRATEGIES TO BOOST YOUR RETAIL SALES

2 Accept All Forms of Payment In today s economy, it is important to be able to accept your customers' preferred forms of payment to stay competitive, and that includes credit and debit cards. A recent study showed that over the course of the next five years, the number of card accepting outlets will actually double! And it goes without saying, giving your customers options is just good service. Consumers prefer using credit cards and tend to spend more when using a card. But don t limit your sales by only accepting Visa and MasterCard. You may be missing out on sales from tourists who may only have international cards. Other cards your customers may be carrying: American Express Discover Card Diners Club JCB (Japan Credit Bureau) UnionPay (China) And with 245 million Interac users in Canada, you may also be missing out on consumers who prefer debit over credit. So if you aren t currently accepting Interac, now is the time to start. 01

3 Extend Your Retail Store Online with an Ecommerce Storefront In 2014, retail e-commerce sales amounted to $25.37 billion Canadian dollars and are projected to grow to $49.67 billion by This means it s more important than ever to have an online storefront. Having an ecommerce site offers many benefits that can grow your business. Having multiple sales channels means customers can not only shop in your physical store but also place orders from the comfort of their own homes. This also lets potential customers do research prior to visiting your brick and mortal store. An online presence can drastically increase your visibility by providing additional marketing opportunities that can lead to broader access to new markets. Plus an ecommerce site allows you to customize the shopping experience based on individual preferences and shopping history automatically show related items or suggest merchandise other customers bought after viewing certain items to increase sales. No limit to sales potential - customers can shop even when your physical store is closed. Full integration between your physical store, online site, and mobile application. Reach new international customers with multi-currency processing so customers can pay in the currency they understand best. 02

4 Build a Loyal Following by Offering Incentives to Repeat Clients According to a recent Deloitte study, merchants with a loyalty program are 88% more profitable than those without. Engage customers in a relevant manner by offering personalized coupons and frequency rewards or loyalty points. Send targeted promotions to customers on a slow day, identify VIP customers, or send offers to customers that haven't been back in a while. And in this digital age, loyalty programs are no longer limited to paper coupons and punch cards. There are loyalty programs that provide turnkey solutions including mobile apps and integration with your existing CRM system for simple implementation, ease of use, and enhanced marketing opportunities. Track customer data to capture valuable information so you can deliver marketing campaigns that are effectively on target. Send out blasts or promotions on specified dates. Integrate with your mobile app to always be in your customers hands. Increase return customers through frequency (buy 5 get 1 free) incentives. 03

5 Accept Wireless Payments Wireless payment solutions allow you to accept credit and debit card payments without being tied to a counter. Although it may seem like a high-tech upgrade, going wireless doesn t need to be expensive or complicated. Wireless solutions are as easy to use as traditional terminals with the added benefit of being completely portable. There are many options for going wireless. Compact short-range wireless terminals are great for indoor retail environments and cellular-connected terminals are perfect for delivery or other long-range needs. If you want something special or don t process that many transactions, mobile processing is another convenient option. A Mobile Point of Sale (mpos) is easy to use with your existing smartphone or tablet and a specialized card swiper just plug it in, swipe the card and you re done! Avoid long lines by allowing customers to check out with associates on the sales floor. A secure, affordable and convenient way to process payments. Lightweight, compact and easy to handle wireless devices. Easily collect payments on delivery or from virtually any location. Mobile payments can be processed using an iphone, ipad, Android and Blackberry smartphone or tablet. 04

6 Enhance Your Business Operations with a Merchant Cash Advance In today s fast-paced market, rapid access to cash is crucial to growing your business. Some of the key advantages to a merchant cash advance are faster funding, no collateral and flexible repayment plans that most banks can t offer with standard loans. The money can be paid back through a fixed amount or with a small percentage of future credit card sales, which means the better your business performs, the faster you can pay back the advance. This gives you the flexibility you need to fund your success. Cash advances give you the ability to purchase inventory, fix cash flow problems, re-model your store, or hire seasonal help. There are no limits to how you can spend the cash advance - it s your money. Eliminate the hassle of dealing with banks and commercial lenders. There is typically no time limit on payback or penalties for early repayment. 05

7 YOU RE IN GOOD HANDS As your trusted partner, Pivotal Payments provides innovative retail payment solutions that are secure, reliable and designed to ensure your success. Whether your business is a small local retail outlet, a regional franchise organization or a national chain store operation, trust Pivotal for your payment processing needs. RETAIL SOLUTIONS Countertop and Wireless Terminals Ecommerce and Mobile Solutions Loyalty Programs Comprehensive Online Reporting Platform 24/7 Client Care ABOUT Pivotal Payments is a leading provider of technology-driven global payment processing solutions to the point of sale, B2B and ecommerce industries. Our proprietary solutions include card not present, integrated POS and mobile payments that deliver efficiency and profitability to businesses across all sales channels and platforms. With a focus on security and fueled by continuous investment in research, product development and innovation, we are shaping the future of payments. Our goal is to maximize our clients' revenues and performance by empowering them with safer and smarter transactions