Cutting Edge Community Outreach via Social Media Networking

Transcription

1 Cutting Edge Community Outreach via Social Media Networking Jessica Stout Shelter Outreach

2 Cutting Edge Community Outreach via Social Media Networking Blogs, Facebook, Twitter, YouTube, LinkedIn, and phones designed more for typing than talking---they are all part of the Social Media revolution. Two-Way communication versus One-Way Instant feedback from our communities They are a FAST way to promote your pets, publicize your events, and share important milestones as soon as they occur They can rally donations, volunteers, and emergency support the moment you need them.

3 First, the basics! Your CURRENT online content Home page! Does it provide your adoption procedures and information about your organization? Pets! Do they have great photos and creative bios? Are you utilizing video? Community! is what we are here to talk about! Social Networking

4 Post photos Browse other photos Pay attention to details your adopters do! Ask professionals how they get such great photos

5 Write compelling pet descriptions May we introduce Melanie!!! What a cuddle muffin! Super sweet girl. Loves to be with you. Our adoption coordinator has had her in the office and she just laid on the bed and slept under the desk. She loves belly rubs and kisses. Very laid back and calm personality. She loves to walk and has the cutest little strut. If you are interested in Melanie, please fill out an adoption application.

6 Add Video

7 Make your home page tell your story Include fresh content Pet List Link remains at the TOP! Give directions to your adoption location Discuss your needs Educate your adopters before they meet your pets in person Manage expectations Petfinder.com has FREE ftp accounts

8 Homepage example Use our template

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10 Promote your online pets OFFLINE The Classics: Newsletters Newspapers ads / media spots/ classified ads Radio and TV weekly pet features Flyers / posters Brochures / business cards T-shirts

11 New Pet List Printer Flyers, Cage Cards, Photo lists

12 Social Networking Building online communities of people, who are immediately reachable. Facebook MySpace Twitter Blogs and Vlogs YouTube Channel Photo Sharing E-newsletters

13 Google It ( Look it up in the dictionary )

14 Communication tools have changed -Smart phones - Texting replaces phoning -Netbooks, ipad -Can you network via Social Media without a smart phone? Smart phones make it immediate but SM can still be managed via a desktop, laptop, or netbook

15 Petfinder iphone App

16 When you share Make it relevant! If it is clutter, your fans will hide you and your message will be lost If you share just for the sake of sharing something, it becomes make-work (which you don t need!) Social Networking can be just a handshake, or it can be a relationship. Make it a relationship.

17 When you get feedback Listen! What are they saying and what does it mean for your organization? Even a simple like means someone took the effort to let you know they are watching out for you! Make sure fans who comment are added to your and postal mailing list!

18 marketing "Featuring integrations with WordPress, Twitter, Salesforce and more

19 Craigslist the Pennysaver of the internet

20 Blogs Old School or New Role? Advantages: Blogs are an easy way to add content fast. Google will pick up blog articles, bringing you new traffic You can blog articles to your supporters or include links in your e-newsletters It s a readily available history of your work

21 Blog on issues Invite guest bloggers (adopters, donors, board members) Blogs are an easy way to keep a history of your work

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23 Business networks 95% of employers report that they used Linked in to research job candidates

24 Create a personal Profile Friends Create a page for your organization You get: Wall Newsfeed Likes Events, Ads, Causes, etc.

25 Facebook constantly changes Facebook Profile is for a real person (get friends ) each person has one, usually Facebook Interest page or Like page for organizations - One page per org. Facebook Cause Pages for specific movements within a campaign each campaign can have one or many START WITH a Profile for yourself, and a Like page for your organization

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29 Promote your pets: Promote events:

30 Share videos and news articles

31 Fundraising. Dollars for Likes

32 -- send alerts

33 post your pets

34 Methner's Second Chance Rescue

35 Exchange quick, frequent text messages Tweets are sent to your followers Tweets" can also be posted to your Facebook profile or your blog Tweets are searchable on Twitter search There is a culture. Can take a bit longer to learn than Facebook.

36 Common Twitter terms: Retweeting (RT) Retweeting is sharing someone else s tweet with your followers spreading the word wider. To do this, the rule is to put RT at the start of the retweet and to include the Twitter username of the person you are retweeting, like attributing a quote. For example: Hashtags (#) Use the number sign (#) as part of a hashtag to organize all tweets that are about the same topic. For example:

37 Common Twitter (also known as mentions ) Use an at sign (@) in front of a Twitter username to reply to direct a message to somebody. So, for example:

38 Common Twitter terms: Hashtags (#) Use the number sign (#) as part of a hashtag to organize all tweets that are about the same topic. For (also known as mentions ) Use an at sign (@) in front of a Twitter username to reply to direct a message to somebody. So, for example:

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40 Twitter - widgets

41 Remember who YOU follow is visible to your followers!

42 No time to be profound? Share humor (Google LOL Cats )

43 Measuring Success - It isn t just how many friends or followers you have JS5 Do those friends do what you d like them to? Give you feedback on your work via comments Are they learning from your posts? Donate Recruit more friends Share your content with others Subscribe to your list

44 Slide 43 JS5 Its not about having the most friends - its about how active and committed the friends you do have are. You can measure success by if more people are attending your events, or giving donations, or giving cat food when needed. God forbid you need to put out an alert when something happens and you need help Jessica Stout, 3/3/2011

45 A free online video streaming service that allows anyone to view and share videos You can: Create your own channel Post multiple videos Gather subscribers who receive a message every time you add a video Have friends with additional privileges Embed your YouTube videos anywhere (your Petfinder pet profiles, website, Facebook page, blog) GREAT OPPORTUNITY FOR YOUNG VOLUNTEERS! (make sure supervised by adults)

46 YouTube your own channel

47 Embed video to FB or blog

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49 Training at your fingertips at work or home

50 How to Share Add icons with Addthis.com

51 Keeping up with tomorrow To keep up-to-date, subscribe online to industry publications: Mashable.com Ragan.com Definitions and explanation: Youtube.com Google.com (or any search engine) Howstuffworks.com

52 What s new?

53 Be RELEVANT! And LISTEN! The point is not to tweet for the sake of saying you tweeted ( Did you tweet/blog/fb today? ) The point is to say something that changes the world a little bit to benefit animals who cannot speak Each short relevant message has the potential to create a revolution for your pets.

54 Questions? Jessica Stout Shelter Outreach