Why You Need to be Online with CPOnline. April Steele

Transcription

1 Why You Need to be Online with CPOnline April Steele

2 Agenda What Is Ecommerce Why Do You Need to be Online Why CPOnline How It Works in CounterPoint CPOnline Store Management Get Signed Up

3 What is Ecommerce? Electronic commerce is business conducted over the internet Profit center Add a segment to your business organization No overhead only operating costs Convenience Provides ease of shopping for your existing brick-and-mortar customers Your Bottom Line

4 Electronic Marketing Help brand your business LOGO Expand your customer demographics Introduce your business to the world not just your neighborhood

5 Social Networking Social networking platforms Market your business using Facebook, Twitter, Blogspot, RSS, and other networking platforms Use networking platforms to drive additional buzz, traffic and profits to your online site. Facebook has over 500 million active users Twitter has over 20 million active users Blogspot s user counts were so high Google decided to buy it!

6 Social Networking Links

7 Why Do You Need to be Online? There is Nothing to Lose Internet retailers are open 24 hours a day, 365 days a year Increase revenue Gain customers that were previously inaccessible World-wide marketing exposure

8 Online Customer Buying Trends Online shoppers tend to stick to the shopping sites they are familiar with, with 60% saying they buy mostly from the same site. This shows the importance of capturing the tens of millions of new online shoppers as they make their first purchases on the Internet. If shopping sites can capture them early, and create a positive shopping experience, they will likely capture their loyalty and their money, -Bruce Paul, VP, Customized Research, Nielsen U.S. Nielsen U.S. April 2008

9 A Few Statistics Grow Your Business After a healthy 12.6% increase to $176.2 billion in 2010, U.S. online retail sales are expected to reach $278.9 billion in CPOnline Average monthly sales for CPOnline stores are $15,000 Clients who have been using Radiant Systems for SEO are seeing an average online sales increase of 52% over the last two years. Forrester Research Inc. March 2011

10 Why CPOnline Integration One database for both brick-n-mortar and online store No integration costs Manage one inventory No need to manually rekey orders Market using CustomerConnect integration Track visits, sales, buying trends, and product preferences at the customer level The ultimate direct marketing tool! Market products to your customers they are most likely to buy on an individual basis Allow customers to log in and see their customer specific pricing online and optional CounterPoint purchasing history Support Included Ease of use Security CPOnline is fully compliant with PCI, CISP, and PA-DSS standards Reliability Dallas Data Center uses a collection of secure hosting servers that operates on two redundant power grids, redundant generators, and a battery backup The internet connections are redundant and have diverse routes F5 compliance with the Network Equipment-Building System (NEBS) standards

11 CPOnline Pricing Benefits No contracts CPOnline is a month-to-month solution Low start-up cost Don t spend thousands to find out if you can get a return on your investment Monthly fees based on volume Professional services Cost about half as much as an outside web designer Lower hourly rates No learning curve - Faster results Free support Search Engine Optimization Google Analytics Compatible Google Base TM Uploads Compatible Google Sitemaps Compatible

12 CPOnline Case Studies Case Study #1 CPOnline order volume increased 170% from 2009 to 2010 Meridian Template Designed for optimal SEO results PDF Library recommendations for SEO friendly item names and long descriptions Google Analytics Reports the heavily trafficked portions of your online site Provides reporting on problem areas of your online site Case Study #2 CPOnline order volume increased 128% from 2009 to 2010 Meridian Template Designed for optimal SEO results Google Base Uploads Make your online items searchable on Google s search engine site Attach attributes to your items describing your content for better searchable results

13 How To Learn More About CPOnline Free webinars Overview offered on a weekly basis Live instructor Question and answer portion Free one-on-one consult with CPOnline sales representative Industry specific examples Free step-by-step PDF documentation Save, share or print, and reference Key word search Design gallery Existing CPOnline users Professional services Free E-learning downloads #5000 series,

14 How It All Works Together

15 How It Works in CounterPoint What you do in CounterPoint Enable Ecommerce Answer control setting questions Define navigation path through CPOnline categories Create publish codes Select which items you want as Ecommerce items Attach long descriptions (can import) Put web ready images in a file folder to zip and unzip in the appropriate CPOnline file Select which customers you want as Ecommerce customers and generate their login information Setup a separate store for CPOnline orders Setup a separate merchant account using Ecommerce standards Setup a separate CPGateway account for your Ecommerce account *Version 7 users need Order Entry to use CPGateway

16 CPOnline Store Management Define store policies Define contact us information Setup check-out options Design your store Import graphics Insert flash videos Manage Orders

17 CPOnline Demo Store

18 Get Signed Up Registration Monthly Charges Service Price Number of Downloaded Orders Monthly Fee Registration Fee $300 SSL Certificate $250 / 1 year ($450 for 2) Domain name registration (if needed) Domain name setup $40 Total $625 $35 1 year (multiple year price breaks available) Development/Catalog Mode $ Orders $ $ $ $ $700 Pricing Promotion $350 Registration (sign up by June 30, 2011) $300 back if you go live within 90 days 60 day FREE trials of CustomerConnect and Smart Alerts What s Next A URL link to your CPOnline Store Manager Console and Meridian template will be delivered via Use Promo Code: GOLIVEBUNDLE Register Today: /ecommerce/register.htm